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Sujan Patel | Forbes | February 18, 2015

If you want to grow your business in 2015, you have to invest in content marketing. You simply cannot afford to ignore it any longer. It’s one of the best and most effective ways to connect with prospects and differentiate from competition. The problem is, when it comes to developing and implementing content marketing strategies, it’s not always easy to know exactly where to start—especially if you haven’t invested much time or energy into content marketing before. If you want to invest in content marketing but you’re feeling overwhelmed or unsure about where to invest your time, money, and energy, one of the best things you can do before making any major decisions is spend time learning from people who know marketing best.

I recently talked with a handful of the brightest minds in marketing and asked them each to share one actionable content marketing tip that they have used recently to build brand awareness, boost traffic, connect with more leads, and grow their businesses.

Here are the nine exclusive and actionable content marketing tips they shared with me:
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Nicole Wagner

Content Marketing is one of the most talked about and trusted online marketing tactics in 2015.

91 percent of B2B marketers are doing it, as are 86 percent of B2C marketers, according to the Content Marketing Institute.

It can help your business generate online traffic, expand your presence on social media, establish yourself as a thought leader in your industry, and most importantly, bring in new sales and leads.

But despite its current popularity and buzzworthiness, there are still a number of misconceptions about what content marketing is, how it works and what it can do for you. We’re going to clear up some of these misconceptions and help you get a better understanding of how content marketing can help your brand in 2015.
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Stevens & Tate

Drew Hendricks | Forbes | May 13, 2015

In an age where it’s a constant struggle to improve search rankings and maintain consistency, every business is looking for a way to enhance their SEO campaign and overall digital marketing strategy. Well, believe it or not, online coupons might be just the ticket. According to this infographic from CouponLawn.com, an astounding 3.6 coupons were redeemed in 2010. So, let’s take a closer look how coupons could help you achieve a stronger online presence.
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Stevens & Tate

John Rampton | Entrepeneur | July 30, 2014

Could your marketing campaign use a little flair in social media marketing?

If so, here are five helpful tips to enhance your marketing via social media:

1. Share at the best times.

There may not an exact best time to post, but data analytics firm SumAll found the optimum times to post on various platforms as follows: 9 a.m. to 11 a.m. EST for Google +, 1 p.m. to 3 p.m. for Twitter, 1 p.m. to 4 p.m. for Facebook, 7 p.m. to 10 p.m. for Tumblr, 5 p.m. to 6 p.m. for Instagram, and 8 p.m. to 11 p.m. for Pinterest.
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Stevens & Tate

Minda Zetlin | Inc. | March 27, 2015

Have you ever tried to unravel the mysteries of what makes a blog post or article go viral, capturing readers’ interest so that they share it again and again across social media platforms?

To explore this question, the content marketing company Fractl teamed up with content analyzer Buzzsumo. They reviewed shares of 1 million articles from 190 top publishers (including this one) across five social media platforms over six months–2.7 billion shares in all. The findings were thought-provoking (check out the full report at the bottom of this post):

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Bernadette Coleman | Search Engine Journal | April 16 2015

I distinctly remember when Y2K was just around the corner. While many of us were ready to party “like it was 1999,” many others predicted catastrophe at the end of the year.

The Y2K (Year 2000) problem existed because most dates in computers were programmed to automatically assume the date began with “19” as in “1977” and “1988.” Considering how much of our everyday lives were run by computers by the end of 1999, the new year was expected to bring serious computer repercussions.
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Mark Beebe

Innovation has driven three quarters of US economic growth over the past six decades. In fact, there have even been 646,000 new US manufacturing jobs created since the recession. The manufacturing industry has continued to move forward by connecting machinery, products, ordering, shipping, and internet databases. The constant innovation is all around us. So it is no surprise that 3D printing is a game-changer in this industry by allowing manufacturers to print layers of material-plastic, paper, metal and ceramics to make literally everything.
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