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September 18th, 2014 | Russell’s Group

2015 Marketing Trends Business

The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within external content, because of the additional benefits these tactics offer, such as branding and audience growth.

1. Content Marketing Will be Bigger Than Ever

One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. This typically involves relevant industry information that provides insight or entertainment to an audience. Doing so allows a company to steadily build rapport with its demographic and develop a loyal following. According to the Content Marketing Institute, the top B2B content marketing strategies are social media, articles on a business’s website, eNewsletters, case studies, videos and articles on other websites.

By using one or more of these channels, businesses are able to build a positive reputation within their industry. This trend suggests that marketing to the masses through techniques like television ads and radio ads are becoming less effective. Instead, it’s better to concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience.

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Stevens & Tate

Update: Dan&Nicole

Hundreds of professionals in the senior care industry attended the 45th Annual LeadingAge Missouri Conference and Expo held in St. Louis from the 10th to the 12th to see speakers including Stevens & Tate Marketing’s own Dan Gartlan and Nicole Wagner. The Conference featured speakers on a variety of topics within the senior living and aging care industry, with informational and educational sessions for attendees.

Dan Gartlan, President of Stevens & Tate Marketing, presented his “Attraction Marketing Gets Results: Proven Marketing Strategies to Draw in Prospects and Help Drive Occupancy”, which contained his insights into senior living/aging care, with specific examples pertaining to tactics and strategies to maximize marketing efforts.

Immediately following Dan was Nicole Wagner, the Internet Marketing Director at Stevens & Tate. Entitled “Embrace the Conversation: Strategies & Tactics for Using Search and Social To Engage and Attract Prospects/Residents”, her presentation detailed how the senior care market can utilize modern marketing tools, such as web design and social media in order to strengthen their online presence. Read the rest of this entry »

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Mark Beebe

Mark Beebe | September 11th, 2014 | Stevens & Tate
digital marketing tools illustration

So… you are one of those people that don’t believe that marketing works…

Well…

Why do so many companies spend millions of dollars for just a few seconds of air-time on the Superbowl each year?

Why do millions of people flock to Starbucks every morning?

Why has Apple taken over the phone industry?

Why has Nike signed more athletes than any other brand?

These answers are way too obvious.  Read the rest of this entry »

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Stevens & Tate

Kimanzi Constable | September 4th, 2014 | Entrepreneur

New Customers

The lifeblood of any business is new business. If you want your company to grow, you have to do a good job attracting new customers. Repeat business is great, but to get there, they first have to become customers.

There are some very simple things you could do that would consistently bring in new business, and that wouldn’t cost your business an arm, and a leg. There’s a big danger in depending on any one thing to support your business. Constant growth from many sources is the key to operating a healthy business.

1. Get more personal. Customers buy from who they know, like and trust. The legendary Peter Drucker said, “People buy with their hearts, not their minds.” If a visitor to your website or place of business doesn’t feel that personal connection, chances are they’re not going to buy from you.

One of the most visited pages on any website is your “about” page. While we certainly want to list our accomplishments, we don’t want to make people feel like we’re talking to them from a pedestal. If they get that feeling, they’re probably already gone.

Most people will know your about page is written by you, so it will seem odd when you’re talking about yourself in the third person. Comedian Eden Danger does a hilarious job proving this point on her about page.

Every company website is different but simple things like talking about the founders and their efforts to start the business are more interesting than a list of accomplishments. Get more personal. Start that process of getting people to know, like and trust you.

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Stevens & Tate

Michael Bird | May 28th, 2014 | Business2Community

5 Simple and effectiv marketing tips for businesses

If your business already has Twitter, Facebook and LinkedIn, you may wonder why you should also invest your time in promoting your business via Instagram. Instagram is a great platform for grabbing the attention of users who are drawn to visual messaging and sharing. It has more of a personal touch than Twitter and Facebook, but it has similar features such as “likes,” shares and hashtags for putting your content in the same category as others. The main difference lies in that your content is contained within one square image.

So what’s so special about sharing images? For one thing, users are more likely to be drawn to visuals than to text. In addition, people are 40% more likely to have a better response to visual content as opposed to plain text. The bottom line here is that people love pictures (just look at the success of Pinterest). So if you’re looking to enhance your business promotions via Instagram, here are the expert tips that can get you started:

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Sonja Hegman Andras | August 20, 2014 | Inside Facebook

Facebook Targeted ad campaign

 It’s no secret that Facebook’s organic reach for pages has plummeted over the last year — or that the free ride is essentially over — but forking over a little cash for ads could do some good. The most efficient way to do this? Through creating a targeted campaign.

Social ads are a great way for businesses to foster consumer engagement and expand their reach, according to Phil Penton, president of Social Integration.

U.S. companies spent a combined $5.1 billion on social media advertising last year, and that number is expected to increase to $15 billion by the end of 2018, according to BIA/Kelsey.

Penton told Inside Facebook:

This is the hottest topic out there. Everyone was out there growing their fans [on Facebook], and spent a lot of time growing their Likes with the thought that they were going to be able to post content for free and their fans would be able to see it. The reality is that if you had 100,000 Likes on your Page, only 10 percent were seeing your posts anyway, which isn’t great to begin with.

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Elisia Guerena | July 25, 2014 | Mobile Commons

Text Message Advertising

Has your marketing campaign lost its edge? Maybe it’s because you haven’t introduced mobile. Text messaging is proving to be the fastest, easiest, and most accessible form of marketing today. Nearly every company can benefit from a mobile marketing strategy—here are just five reasons why.

1) Text messages see instant results

When you have a call to action that needs to drive results, and drive them fast, text messages are your best bet. That’s because 99% of text messages are read and responded to within 90 seconds of receiving them. This places text messages at a higher reading and response rate than email, social media, and print.

Time was the most crucial element when the Sierra Club wished to inform supporters of last-minute rallies. With less than a day to act, Sierra Club used text messaging to organize its supporters. Over 2,500 people texted in within a matter of hours! These kinds of instantaneous results are a hallmark of mobile marketing. Text messaging’s high open rate ensures that your mobile campaign will be more efficient than using any other communication channel.

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