Tara Chila | July 30, 2014 | MarketingProfs
Writing for a website is different from other kinds of writing. You have to make it short, sweet, and explanatory—and focus on communicating benefits, benefits, benefits. Oh, and also make sure you nail down relevant keywords and scatter them enough (but not too much) in the text.
Writers who are new to writing copy for the Web have to learn what works and what doesn’t, and they have to learn fast. To make all that a bit easier, I’m going to discuss a few cardinal rules of business writing and effective online copy.
Titles and search results snippets are king
You’re probably aware of how important a webpage title is, particularly since that’s what searchers will see in search engine results. But, do you fully comprehend how much a bad page title can hurt you? A poor title will not only skew your search engine results (keywords in page titles help search engine bots recognize and rank your page) but also fail to capture your visitors’ attention.
Make sure page titles are concise, yet explanatory and focus on the benefits of your services or products. For instance, one of our old page titles and search results snippet were as follows:
Reliable cross country shipping & moving takes experience—TSI has been a leader since 1989
You get low rates and expert handling for small moves and shipments nationwide. Call for a price quote or click to request a quote online now.
WHO: Michigan REALTORS® and affiliates
WHERE: Amway Grand Plaza Hotel in Grand Rapids, Michigan
WHEN: Wednesday,October 1, 2014, from 1-3pm
DETAILS: Internet Marketing Director Nicole Wagner will be a featured speaker for a breakout session on the first day of the annual event
Stevens & Tate Marketing has been selected by the National Association of REALTORS® to be a featured speaker for an educational breakout session at this year’s Michigan State Convention & Expo. The annual event draws around 1,100 attendees, and Internet Marketing Director, Nicole Wagner, was invited to present based on proven expertise in the real estate and new home building industries.Visit Author's Google+ Page
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