Category: Dan Gartlan|Events|marketing for seniors|marketing seniors|marketing to seniors|senior living advertising|senior living advertising agency|senior living marketing|seo consultant|Stevens & Tate11 Sep 2014
Hundreds of professionals in the senior care industry attended the 45th Annual LeadingAge Missouri Conference and Expo held in St. Louis from the 10th to the 12th to see speakers including Stevens & Tate Marketing’s own Dan Gartlan and Nicole Wagner. The Conference featured speakers on a variety of topics within the senior living and aging care industry, with informational and educational sessions for attendees.
Dan Gartlan, President of Stevens & Tate Marketing, presented his “Attraction Marketing Gets Results: Proven Marketing Strategies to Draw in Prospects and Help Drive Occupancy”, which contained his insights into senior living/aging care, with specific examples pertaining to tactics and strategies to maximize marketing efforts.
Immediately following Dan was Nicole Wagner, the Internet Marketing Director at Stevens & Tate. Entitled “Embrace the Conversation: Strategies & Tactics for Using Search and Social To Engage and Attract Prospects/Residents”, her presentation detailed how the senior care market can utilize modern marketing tools, such as web design and social media in order to strengthen their online presence. Read the rest of this entry »Visit Author's Google+ Page
Kimanzi Constable | September 4th, 2014 | Entrepreneur
The lifeblood of any business is new business. If you want your company to grow, you have to do a good job attracting new customers. Repeat business is great, but to get there, they first have to become customers.
There are some very simple things you could do that would consistently bring in new business, and that wouldn’t cost your business an arm, and a leg. There’s a big danger in depending on any one thing to support your business. Constant growth from many sources is the key to operating a healthy business.
1. Get more personal. Customers buy from who they know, like and trust. The legendary Peter Drucker said, “People buy with their hearts, not their minds.” If a visitor to your website or place of business doesn’t feel that personal connection, chances are they’re not going to buy from you.
One of the most visited pages on any website is your “about” page. While we certainly want to list our accomplishments, we don’t want to make people feel like we’re talking to them from a pedestal. If they get that feeling, they’re probably already gone.
Most people will know your about page is written by you, so it will seem odd when you’re talking about yourself in the third person. Comedian Eden Danger does a hilarious job proving this point on her about page.
Every company website is different but simple things like talking about the founders and their efforts to start the business are more interesting than a list of accomplishments. Get more personal. Start that process of getting people to know, like and trust you.Visit Author's Google+ Page
Tara Chila | July 30, 2014 | MarketingProfs
Writing for a website is different from other kinds of writing. You have to make it short, sweet, and explanatory—and focus on communicating benefits, benefits, benefits. Oh, and also make sure you nail down relevant keywords and scatter them enough (but not too much) in the text.
Writers who are new to writing copy for the Web have to learn what works and what doesn’t, and they have to learn fast. To make all that a bit easier, I’m going to discuss a few cardinal rules of business writing and effective online copy.
Titles and search results snippets are king
You’re probably aware of how important a webpage title is, particularly since that’s what searchers will see in search engine results. But, do you fully comprehend how much a bad page title can hurt you? A poor title will not only skew your search engine results (keywords in page titles help search engine bots recognize and rank your page) but also fail to capture your visitors’ attention.
Make sure page titles are concise, yet explanatory and focus on the benefits of your services or products. For instance, one of our old page titles and search results snippet were as follows:
Reliable cross country shipping & moving takes experience—TSI has been a leader since 1989
You get low rates and expert handling for small moves and shipments nationwide. Call for a price quote or click to request a quote online now.
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