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Kerrie Hughes | Creative Bloq | August 18, 2014

You’ll get tons of advice and inspiration on the subject of packaging design from these free resources.

The web is a wonderful thing, brimming with resources and tutorials for people interested in packaging design. But, sometimes, too much choice can be confusing, so we’ve picked out the top resources to help you really get to grips with it. Read the rest of this entry »

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Chip Overstreet | 1to1 Media | June 12, 2015

Although Spring is nearing the end, it’s the time of year when we clean out our homes and offices. This year we’re taking it a step further by sorting through our marketing strategies and challenge other marketers to take this opportunity to rejuvenate their strategies as well.

With their freshly organized closets, shoppers will be perusing the web looking to fill the empty space, so a fresh marketing strategy should be a priority for retailers. The goal should be to toss outdated and unnecessary tools, preserve what’s working well, and update your technology to be more modern and efficient. Here are five tips for marketers trying to revitalize their marketing strategy this spring.
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Mark Beebe

In 2015, food brands should be targeting Millennials with their advertisements, however the traditional media avenues are not as effective in reaching this younger generation of consumers.

Millennials consume advertisements through technology because it is so integrated into their lives, with 81 percent using televisions, 76 percent using laptops, 40 percent iPhones, and 48 percent using desktop computers. Read the rest of this entry »

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Tahir Akbar | Business 2 Community | April 4, 2015

Given the rapid pace of change and innovation, search engine marketing has become a very complicated profession. A web marketer has to deal with the new dynamics, fresh rules of business and innovative modes of engagement every day. However, the leading complexity to manage is ‘algorithm change’.  Multiple studies have proven it to be the primary factor that does not allow ordinary people to change and modify search results. Therefore, it has become very difficult to achieve quality results with old and traditional SEO tactics.  The simplest technique to remain competitive lies in ‘adaptability’ and changing techniques according to the requirements of search engines.
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Sujan Patel | Forbes | February 18, 2015

If you want to grow your business in 2015, you have to invest in content marketing. You simply cannot afford to ignore it any longer. It’s one of the best and most effective ways to connect with prospects and differentiate from competition. The problem is, when it comes to developing and implementing content marketing strategies, it’s not always easy to know exactly where to start—especially if you haven’t invested much time or energy into content marketing before. If you want to invest in content marketing but you’re feeling overwhelmed or unsure about where to invest your time, money, and energy, one of the best things you can do before making any major decisions is spend time learning from people who know marketing best.

I recently talked with a handful of the brightest minds in marketing and asked them each to share one actionable content marketing tip that they have used recently to build brand awareness, boost traffic, connect with more leads, and grow their businesses.

Here are the nine exclusive and actionable content marketing tips they shared with me:
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Nicole Wagner

Content Marketing is one of the most talked about and trusted online marketing tactics in 2015.

91 percent of B2B marketers are doing it, as are 86 percent of B2C marketers, according to the Content Marketing Institute.

It can help your business generate online traffic, expand your presence on social media, establish yourself as a thought leader in your industry, and most importantly, bring in new sales and leads.

But despite its current popularity and buzzworthiness, there are still a number of misconceptions about what content marketing is, how it works and what it can do for you. We’re going to clear up some of these misconceptions and help you get a better understanding of how content marketing can help your brand in 2015.
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Drew Hendricks | Forbes | May 13, 2015

In an age where it’s a constant struggle to improve search rankings and maintain consistency, every business is looking for a way to enhance their SEO campaign and overall digital marketing strategy. Well, believe it or not, online coupons might be just the ticket. According to this infographic from CouponLawn.com, an astounding 3.6 coupons were redeemed in 2010. So, let’s take a closer look how coupons could help you achieve a stronger online presence.
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  • Erik: I don't think it's so much of an outpouring of support for the old logo, but rather a great disdain [...]
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