Stevens & Tate Profile Stevens & Tate Expertise Stevens & Tate Work Stevens & Tate Buzz Stevens & Tate Contact Us
Nicole Wagner

In 2015, social media is a necessary part of advertising online. It creates awareness of your brand, facilitates customer interaction, promotes your content, and does a host of other things.

Even though it is so important, a lot of businesses still struggle with how to do it successfully.

Here are some tips and strategies to help you refocus your campaigns, create stronger goals, and implement a tracking schedule, so your social media efforts will be more successful in 2015.

Social Media Goals

Developing a group of goals should be the first step in any social media program. Your goals could be anything from attracting new followers and audience interactions, to an increase in white paper downloads and qualified leads. But, in order for your program to be successful, your goals should be attainable, measurable, and most importantly, a reflection of your overall business goals. Read the rest of this entry »

Share
Stevens & Tate

Kate Maddox |January 2014| AdAgeimgres-1

Data and automated messaging are hot topics, but b-to-b marketers say their marketing must get more personal in 2015. “We need b-to-b to be more human,” said Andy Goldberg, global creative director at GE. That sentiment was echoed by other marketers and agency execs who shared their predictions for the top b-to-b trends of 2015.

Great storytelling

“You have to be great storytellers, especially in b-to-b,” Mr. Goldberg said. “One of the biggest challenges we had this year was telling the full GE story in one spot, and capturing the wonder and magic of what we do. ‘Childlike Imagination’ was wonderful storytelling — having a little girl talk about what her mom does at GE. We also did a partnership with ‘The Tonight Show’ called ‘Fallonventions’ about kids who like to innovate. It became a story. There will be more and more of that in 2015.”

Less data, more emotions

“Data will continue to play an important role in decision-making. However, we have found through our research with Fortune Knowledge Group that decision-makers are increasingly looking to their gut instead of the data,” said Christoph Becker, CEO and chief creative officer at b-to-b agency Gyro. “B-to-b marketing must become more humanly relevant. As the digital tsunami of information continues to grow larger, business decision-makers are increasingly becoming numb. That’s why messages that leverage emotion — that make them feel something — will only become more vital. USG’s ‘It’s Your World. Build It’ is a great example. Building materials and emotion aren’t something you would link immediately, but the campaign captures a powerful sentiment about the human need to build.”

Read the rest of this entry »

Share
Stevens & Tate

Kristina Monllos |January 14th 2014| AdWeek

Amazon’s foothold of the online retail space, as well as the company’s success branching out into the media streaming space and telephone market, has earned it the top spot on YouGov’s BrandIndex, which tracks the best-perceived brands of the year.

Out of 1,500 brands analyzed, Amazon, YouTube and Netflix—all online brands with media streaming services—topped the list, a first since YouGov began releasing this data annually in 2007. The firm polled 5,000 people daily, which adds up to roughly 1.2 million people interviewed during 2014 to determine which brands were most positively perceived.

“Video streaming is becoming a bigger and bigger part of how people consume media,” said Ted Marzilli, CEO of YouGov’s BrandIndex. “We’re seeing a lot of television, even movies, moving to streaming. [YouTube and Netflix] are very strong players in a segment of the market that is growing and will be growing pretty rapidly in the next 10 years.”

The three highest-ranking brands tell a story about consumers and how they consume media migrating to more of their lives online, explained Marzilli. “With Samsung, Apple [and Google] also on the list, [the data] emphasizes that technology is so pervasive in our lives that people identify with the technology choices they make,” he said.

Carnival Cruise Lines, while not on the top 10, saw the biggest gain in positive perception during 2014. Why? The brand is making good on its promise to recover: It created a $300 million safety program and underwent thorough reviews of its ships and new advertising.

See the year’s 10 best brands at AdWeek.

Share
Stevens & Tate

IMG_3447

Update: The STYLEMAX trade show over the weekend was a huge success. STYLEMAX is the leading trade show for women’s fashion, accessories, gifts and home goods. Stevens & Tate President Dan Gartlan spoke about his Attraction Marketing program, in his session called  Proven Strategies to Draw in Prospects to your Brand and Help Drive Sales

Designed to help organizations improve business performance by strengthening their marketing programs, the presentation promised to provide key insight for retailers and brands on specific and proven ways they can increase efficiencies and attract new prospects. Relevant examples demonstrated how to effectively incorporate the initiatives into their own organizations right away to experience significant results.

Now in its 15th year, STYLEMAX—and the new Gift at STYLEMAX—draws thousands and features more than 4,000 resources in over 100,000 square feet of space at the Merchandise Mart downtown Chicago.

 


stylemax-520

Dan Gartlan to present a featured seminar on his innovative Attraction Marketing program.

 

WHO: Top retailers and brands in gifts/home goods, women’s fashion and accessories, activewear, and childrenswear

WHERE: Chicago Merchandise Mart; 7th Floor Market Suites, 222 Merchandise Mart Plaza; Chicago, IL 60654

WHEN: Saturday, January 31, 2015, at 11am

DETAILS: “Attraction Marketing Gets Results: Proven Strategies to Draw Prospects to your Brand and Help Drive Sales”

The first big speaking event for Stevens & Tate is happening this month—right here in Chicago. STYLEMAX, the leading trade show for women’s fashion, accessories, gifts and home goods, has asked President Dan Gartlan to present a featured seminar on his innovative Attraction Marketing program. Gartlan is pleased to be sharing his expertise at this prominent industry event.

Now in its 15th year, STYLEMAX—and the new Gift at STYLEMAX—draws thousands and features more than 4,000 resources in over 100,000 square feet of space at the Merchandise Mart downtown Chicago. The first 2015 event is being held from January 31st through February 2nd at the Market Suites on the 7th Floor.

On the first day of the event, Gartlan will educate top retailers and brands on the key strategies and tactics of the Attraction Marketing program, in his session titled: Proven Strategies to Draw in Prospects to your Brand and Help Drive Sales.

Designed to help organizations improve business performance by strengthening their marketing programs, the presentation promises to provide key insight for retailers and brands on specific and proven ways they can increase efficiencies and attract new prospects. Relevant examples will demonstrate how to effectively incorporate the initiatives into their own organizations right away to experience significant results.

For more information about STYLEMAX and the upcoming show being held at the Merchandise Mart, please visit http://www.stylemaxonline.com. To learn more about Gartlan’s expertise in Attraction Marketing, click here.

Share
Mark Beebe

imgresIt’s no surprise H&R Block has a certain open window to advertise. The use of that window this year and last, is so strong and so compelling that any average millennial will dive deeper into this offer. Kansas City, Mo.-based H&R Block is embarking on a “Get Your Billion Back America” effort, which is kicking off across media channels after debuting a few spots during the NFL playoff games on Sunday. The tagline is based on a study H&R Block said it undertook last year, re-checking 1,200 self-prepared tax filings for consumers to see how many missed out on bigger returns thanks to preparation missteps. More than half of them could request more money from the government, collectively adding up to more than $1 billion, per the brand.

Read the rest of this entry »

Share
Stevens & Tate

imgres-1WHO: Retail Design Professionals

WHERE: Mandalay Bay Convention Center, Las Vegas, Nevada

WHEN: March 25, 2015, from 3-4pm

DETAILS: “Attraction Marketing Gets Results: Proven Strategies to Draw in Prospects to your Brand and Help Drive Sales”

Dan Gartlan, president of Stevens & Tate Marketing and champion of the innovative Attraction Marketing concept, is pleased to be sharing his expertise at the world’s largest annual event for retail design and shopper marketing.

Read the rest of this entry »

Share
Stevens & Tate

Yohana Desta | December 4th, 2014 | Mashable

Don’t go to bed with Twitter in 2015.

With the new year comes a new you — on social media, at least. As 2015 rolls around, it’s time to once again come up with resolutions you absolutely, definitely, totally will not break. When it comes to social media, there are probably a million new things we could all be working on.

From trying new networks to keeping social media out of the bedroom, here are seven resolutions you can work on in 2015.

  • 1. Mute more people on Twitter.

    Twitter

    The 140-character social network blessed us with the ability to mute users in 2014. That means you can do all the followbacks and courtesy follows you want, and you won’t get stuck scrolling through undesirable tweets.

    If you don’t know where to start, don’t worry: We have a few recommendations of who to mute first. Read the rest of this entry »

Share


What is The Daily Twitch?

Twitch is your source for creative happenings from all around the advertising industry. Brought to you by Stevens & Tate Marketing and Endora Digital Solutions. Find news, updates and insight on everything from print, interactive and web and social, to viral and search engine marketing. If it's happening, it's Twitch!



Join The Conversation!

Subscribe today to receive industry insights and updates from us.





  • maillot de foot: maillot de foot... This is quite a good blog post. I'd like to operate with you. [...]
  • maroc art: maroc art... Excellent post. I certainly appreciate this website. Stick with it!.. [...]
  • Erik: I don't think it's so much of an outpouring of support for the old logo, but rather a great disdain [...]
  • Erik: Working with the right vendors that can help develop high-profile, creative packaging solutions at a [...]
  • Erik: I need a clarification. It appears that you're saying that visual design of a web page will indirect [...]

Search by Post Date

February 2015
M T W T F S S
« Jan    
 1
2345678
9101112131415
16171819202122
232425262728  

Twitter