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Jayson DeMers | November 20th, 2014 | Forbes

2014-09-26-ello

1. We’ll witness the rise of Ello

What we couldn’t have predicted last year was the emergence of a new social platform intended to go head-to-head with social media giant, Facebook. The platform, which is still in public beta (meaning invite-only), has caused quite a stir; dubbed by some as the ‘hipster social network’, Ello offers a forever ad-free experience and promises to never sell its users’ information to third parties. Their website states: “Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a “free” service, users pay a high price in intrusive advertising and lack of privacy.”

It’s unclear at this point whether the extreme buzz around the platform is simply because of its positioning as the ‘anti-Facebook’, or whether it has the substance, design and functionality to actually become a serious competitor for Facebook. Engagement on the platform doesn’t seem to be high at this point, and some are pointing out the current weaknesses of the platform, including the lack of video-integration and meaningful conversation and engagement.

Regardless, Ello is likely to grow in 2015, both in terms of numbers and engagement, and many will be watching closely. For more background on the platform, see my article, Ello: What Is It and Why Does Everyone Want an Invite?

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Jonathan Long | March 24th, 2014 | Business2Community

ResponsiveBlog

Throughout last year the statement, “2013 is the year of responsive web design” was seen all over the internet, and everyone from business blogs to large tech sites all discussed how it was the year of Responsive Web Design (RWD). It seemed to start right after Mashable went responsive in December of 2012.

Now, we almost done with the first quarter of 2014 and, “this is the year of responsive web design” is already springing up across the internet world. New trends surface of the time, often to fade away or quickly be replaced, but responsive web design has arrived and is here to stay. Responsive simple designs are extremely popular at the moment with companies performing major overhauls in order to take advantage of the benefits associated with a RWD. When proper onsite optimization for local SEO is combined with a responsive design it can result in a very successful local online marketing strategy.

There are several benefits of redesigning and converting to a responsive website, and when companies fully understand them they often wonder why it has taken so long to “get responsive.” The following three benefits touch on reasons why responsive is the way to go:

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Lee Polevoi | October 30th, 2014 | Intuit

social media bad practices

Social media marketing has always been about constant learning, testing and evolving along with your community. But what happens when you’re just starting out and you want results super-fast? This is when you could end up employing some bad practices that can destroy your online presence before it has even begun. Let’s take a closer look!

 Bad Practice #1: Using Social Channels as Silos

Too many large and small brands approach social media marketing like they did in the early nineties – using silos that deal with individual platforms, instead of seeing social media as a collaborative effort across multiple platforms. Do not make the mistake of segregating your platforms and treating them as individual entities.

Social media marketing platforms like Facebook, Pinterest, Twitter and LinkedIn need to be integrated and working together for the overall goal of a successful social strategy. By all means focus on the sites individually, but don’t forget that they function as a whole.

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Drew Hendricks | October 23rd, 2014 | Forbes

Content Flow Chart Blackboard

There’s marketing, and then there’s content marketing, a niche that’s becoming more and more relevant in a digital era. Startupsespecially need to make the most of content marketing as a means to draw in customers, clients and visitors on a variety of platforms. “Content marketing” can be found just about anywhere from startup company websites to Facebook pages, email newsletters and tweets. However, there’s a right and wrong way to approach content marketing, especially as a startup.

Established companies can afford to take a few more risks because if one content marketing strategy doesn’t pan out, they still have solid footing. For those just getting started, you’re not just marketing, but also building a brand and reputation. As such, it’s crucial to follow eight musts for startup content marketing. This will put your business on the path to garner the right attention from the right markets.

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Susan Gunelius | October 16th, 2014 | Entrepreneur

YourWebsite

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.

1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

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Kevin Bobowski | October 9th, 2014 | Entrepreneur

M_Typewriter_Key

Social-media marketing used to be a two-step process: write and post. But today it has evolved into something that sometimes looks more like a NASA mission-control center operation. Dozens of software systems and screens monitoring, measuring and optimizing each campaign.

But beneath all the complexities, the fundamentals of social-media marketing ultimately determine the outcome of campaigns. When marketers master the four Ms of social marketing, all the complexity amid a sea of tools and tactics can be distilled into a simple, successful game plan.

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Encompass realtors in encompass mi. copyOn Wednesday, October 1st, Nicole Wagner, Internet Marketing Director at Stevens & Tate, led an educational breakout session for the first-day attendees of the convention. The annual convention and expo, held this year in Grand Rapids, Michigan from October 1st-3rd, drew over a thousand professionals from the real estate marketing industry.

In her presentation, “Proven Marketing Strategies to Be Successful in Real Estate Today,” she shared her insights into the industry learned through years of experience. The National Association of Realtors chose Nicole as a featured speaker, in part, for her ability to relate real-world examples and provide actionable lessons for the attendees.

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