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Lee Polevoi | October 30th, 2014 | Intuit

social media bad practices

Social media marketing has always been about constant learning, testing and evolving along with your community. But what happens when you’re just starting out and you want results super-fast? This is when you could end up employing some bad practices that can destroy your online presence before it has even begun. Let’s take a closer look!

 Bad Practice #1: Using Social Channels as Silos

Too many large and small brands approach social media marketing like they did in the early nineties – using silos that deal with individual platforms, instead of seeing social media as a collaborative effort across multiple platforms. Do not make the mistake of segregating your platforms and treating them as individual entities.

Social media marketing platforms like Facebook, Pinterest, Twitter and LinkedIn need to be integrated and working together for the overall goal of a successful social strategy. By all means focus on the sites individually, but don’t forget that they function as a whole.

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Drew Hendricks | October 23rd, 2014 | Forbes

Content Flow Chart Blackboard

There’s marketing, and then there’s content marketing, a niche that’s becoming more and more relevant in a digital era. Startupsespecially need to make the most of content marketing as a means to draw in customers, clients and visitors on a variety of platforms. “Content marketing” can be found just about anywhere from startup company websites to Facebook pages, email newsletters and tweets. However, there’s a right and wrong way to approach content marketing, especially as a startup.

Established companies can afford to take a few more risks because if one content marketing strategy doesn’t pan out, they still have solid footing. For those just getting started, you’re not just marketing, but also building a brand and reputation. As such, it’s crucial to follow eight musts for startup content marketing. This will put your business on the path to garner the right attention from the right markets.

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Susan Gunelius | October 16th, 2014 | Entrepreneur

YourWebsite

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.

1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

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Kevin Bobowski | October 9th, 2014 | Entrepreneur

M_Typewriter_Key

Social-media marketing used to be a two-step process: write and post. But today it has evolved into something that sometimes looks more like a NASA mission-control center operation. Dozens of software systems and screens monitoring, measuring and optimizing each campaign.

But beneath all the complexities, the fundamentals of social-media marketing ultimately determine the outcome of campaigns. When marketers master the four Ms of social marketing, all the complexity amid a sea of tools and tactics can be distilled into a simple, successful game plan.

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Encompass realtors in encompass mi. copyOn Wednesday, October 1st, Nicole Wagner, Internet Marketing Director at Stevens & Tate, led an educational breakout session for the first-day attendees of the convention. The annual convention and expo, held this year in Grand Rapids, Michigan from October 1st-3rd, drew over a thousand professionals from the real estate marketing industry.

In her presentation, “Proven Marketing Strategies to Be Successful in Real Estate Today,” she shared her insights into the industry learned through years of experience. The National Association of Realtors chose Nicole as a featured speaker, in part, for her ability to relate real-world examples and provide actionable lessons for the attendees.

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Juliana Casale | September 30th, 2014 | iMediaConnection

Social Media Search Advertising Comparison Graph

Media spend on marketing, particularly online, continues to rise in 2014. As CMOs gain confidence in their ability to generate revenue through digital channels — especially mobile — they will continue to invest time and resources into online methods of driving user acquisition and retention. According to the chief marketing officer council’s eighth annual “State of Marketing” report, 54 percent of marketers plan to boost their budgets in 2014, focusing on the following approaches:

That last percentage may be surprising to most digital advertisers, since Google (71 percent global search engine market share) has been the online marketing industry standard for the past decade. According to a recent reader survey run by Ad Age, “Respondents ranked the search giant as the best ad platform for ROI, and its video channel, YouTube, fell fourth behind Facebook and Twitter.” So, why wouldn’t a brand invest solely in the digital channel that provided the highest return on investment? Here are a few reasons.

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September 18th, 2014 | Russell’s Group

2015 Marketing Trends Business

The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within external content, because of the additional benefits these tactics offer, such as branding and audience growth.

1. Content Marketing Will be Bigger Than Ever

One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. This typically involves relevant industry information that provides insight or entertainment to an audience. Doing so allows a company to steadily build rapport with its demographic and develop a loyal following. According to the Content Marketing Institute, the top B2B content marketing strategies are social media, articles on a business’s website, eNewsletters, case studies, videos and articles on other websites.

By using one or more of these channels, businesses are able to build a positive reputation within their industry. This trend suggests that marketing to the masses through techniques like television ads and radio ads are becoming less effective. Instead, it’s better to concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience.

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