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Fabtech 2014WHO: Suppliers, manufacturers, distributors, and professionals in the metal forming, fabricating, welding and finishing industries—more than 1,400 vendors and 27,000 attendees from around the country.

WHERE: Georgia World Congress Center, Atlanta, GA

WHEN: Tuesday, November 11, 2014

DETAILS: FABTECH is North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. Stevens and Tate Marketing Internet Marketing Director Nicole Wagner is excited to have been selected as a featured speaker for this year’s event being held in Atlanta, Georgia this fall.

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Mark Beebe

Mobile Coupons

 Whether you are an “extreme couponer” or just like to keep an eye out for good deals, you are probably used to finding these in the Sunday newspaper or in the stack of weekly circulars at the local grocery store. You get home, grab some scissors, and start snipping away. Then, you begin to sort and organize into different piles by month, store, or expiration. Well, put down those scissors and pick up that smart phone; the paper-coupon era is becoming extinct.

It is confirmed that more than 110 million people and about 70% of digital coupon users will use coupons on their mobile device this year. This number has increased dramatically compared to the 92 million people that used digital coupons in 2012 and the 103 million people back in 2011.

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Stevens & Tate

National Association of Realtors

 WHO:  Michigan REALTORS® and affiliates

WHERE:  Amway Grand Plaza Hotel in Grand Rapids, Michigan

WHEN:  Wednesday,October 1, 2014, from 1-3pm

DETAILS:  Internet Marketing Director Nicole Wagner will be a featured speaker for a breakout session on the first day of the annual event 

Stevens & Tate Marketing has been selected by the National Association of REALTORS® to be a featured speaker for an educational breakout session at this year’s Michigan State Convention & Expo. The annual event draws around 1,100 attendees, and Internet Marketing Director, Nicole Wagner, was invited to present based on proven expertise in the real estate and new home building industries.

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Nicole Wagner

tnt boom

TNT’s brand makeover began with two wildly successful guerilla-marketing stunts in 2012 and 2013 titled “A dramatic surprise on a quiet square,” and “A dramatic surprise on an ice-cold day” following a year later. Both ads featured pedestrians stumbling upon a large red button with a sign pointing to it that read, “Push to add Drama.” In “A dramatic surprise on a quiet square,” those who were brave enough to press the button were exposed to an elaborate live sequence of car crashes, fights, police shoot outs, heroic football players, and a girl in a bikini riding a motorcycle.

The ad gathered over 10 million YouTube views and 1 million Facebook shares in less than 24 hours, and now has more than 50 million views on YouTube. Although the sequel did not generate as much outstanding popularity as the original, it has still had a very positive reception. In the first 24 hours from posting the follow up ad online, it was viewed more than 250,000 times and to date, it has attracted more than 14 million views on YouTube. Read the rest of this entry »

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Stevens & Tate

LeadingAge MissouriWHO: LeadingAge Missouri members and affiliates—part of a national association of 6,000 not-for-profit organizations dedicated to expanding the world of possibilities for aging care

WHERE: Renaissance St. Louis Airport Hotel in St. Louis, MO

WHEN: September 10-12, 2014

DETAILS: Stevens and Tate Marketing selected as featured speakers for the 45th Annual event, to present two informative sessions:

  • President Dan Gartlan; “Attraction Marketing Gets Results: Proven Marketing Strategies to Draw in Prospects and Help Drive Occupancy”
  • Internet Marketing Director Nicole Wagner; “Embrace the Conversation: Strategy & Tactics for Using Search & Social To Engage and Attract Prospects/Residents”

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Debbie Szwast

imagesOver 100 billion business emails are sent and received each day. With this high volume, it’s crucial to make your emails stand out. A smart email program provides opportunities to effectively communicate with your customers and prospects, leading to increased sales and revenue growth. Segmenting—by target audience, relevant message and place in the buying cycle—is key. In fact, research shows that 79% of marketing leads never convert into sales because of lack of segmentation. And Lyris’ Annual Email Optimizer Report found that 24% of respondents experienced better deliverability and greater revenue when segmenting their email marketing.

Individualize Messages for Each Target Audience

A one-size-fits-all email approach simply doesn’t work when you are speaking to diverse audiences. Providing individualized content that caters to your target audiences is exponentially more effective than general email “blasts.” Here are a few key points to remember when individualizing your email content:

1. Stronger, targeted messaging is more effective at reaching each group

  • SilverPop/DemandGen Report found email subscribers are up to 10 times more likely to respond to emails targeted with the right messaging for their mindset and level of buying commitment

2. Get better email marketing results when you segment your lists

  • Lyris reported that 39% of respondents who segmented their lists experienced higher open rates and 28% had lower unsubscribe rates.

Focus Content for Each Stage of the Buying Cycle

Your emails may have high quality content, but if it isn’t relevant to your recipient, it won’t get you results. According to Jupiter Research, relevant emails drive 18 times more revenue than mass emails. This includes taking into account where your prospects are in the buying cycle, and sending emails that will resonate for them. Reaching your audiences with relevant and timely messages is key.

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Nicole Wagner

 

wordpressbloggerDeciding to start a blog can offer an outlet for self-expression and a great way to focus on a particular topic for a targeted audience. Business blogs attract search engines and can be a unique way to display a company’s personality while encouraging loyal consumer participation.

As the trend of blogging continues to grow, a debate often remains of whether to choose Google’s Blogger or WordPress, two well-established publishing platforms. While the two main competitors offer a free blogging sphere for self-expression and Search Engine Optimization (SEO) maximization, there are some core differences between the two services.  Read the rest of this entry »

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