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Yesterday, Stevens & Tate attended the groundbreaking for the Northern Illinois Food Bank’s new facility that will be located just off of Kirk & Roosevelt Road in Geneva, IL.
Stevens & Tate designed the new logo to mark NIFB’s achievement of being named the 2010 Food Bank of the Year by Feeding America.
The mobile food kitchen [...]

What Are QR Codes?
QR code is a matrix code (or two-dimensional bar code) created by a Japanese automotive component manufacturer in 1994. This technology is recently becoming adopted by the marketing world.
Common in Japan and Europe now, “QR” is derived from “Quick Response” and it allows users to access additional information products through mobile devices.
How [...]

EyeforTravel, a web site filled with travel distribution news, events and analyses, has recently published an interview with Robert Hamilton, the Project Manage of Google Mobile.
The scale and the pace of technological advancement in mobile continues to present today’s consumers with new offerings, taking their experiences and personalization to unprecedented levels. In the U.S. alone, [...]

Adopting the use of reading email on your phone is outpacing the adoption of reading email on your computer by eight times the rate, from 139 million people reading their email via mobile in 2009 to 234 million now using their phone for email use in 2010, with the iPhone and Android outperforming Blackberry and [...]

This week, SiteProNews published an article written by Chris Haycox that discussed the growing buzz about Web 3.0. The article aimed to filter out the hype, self-serving PR, old-fashioned nonsense, newfangled marketing verbiage and other noise surrounding web 3.0 to give the reader a better understanding on what web 3.0 actually entails.
The first thing to [...]

Did Mom invent social media? Some say she did, according to a recent article written by Avi Savar, the CEO of Big Fuel Communications.
There are 82 million moms across the U.S. of all ages and 26 million of them are mommy bloggers. They are grassroots, Oprah-like brand advocates with loyal followers who can change the [...]

While at a recent mobile marketing and advertising event in Vegas, Diana Pouliot, the Director of Mobile Advertising at Google, made a few interesting comments. According to Pouliot, one third of all Google searches via the mobile web pertain to some aspect of the searcher’s local environment.
In addition, Google Mobile Ads Group Product Manager Paul [...]

It’s taking people longer than ever, it seems, to make a move. That’s true for young first-time homebuyers, those purchasing a new home, and seniors deciding it’s time to downsize or move into an assisted living facility. For some, it’s easier or more comfortable to stay where they are while others are paralyzed by economic [...]

More and more brands and companies have begun taking advantage of social media, mobile and video and using them as an essential part of their marketing plans. As important as these formats are as advertising and marketing tools, it is also important to view emerging media with an educated eye.
Consumer brand logos are everywhere in [...]

Mobile phones are quickly becoming the way consumers find coupons, research products, compare prices and make purchases. It makes shopping easier for consumers, but that doesn’t mean retailers are thrilled at the prospect of consumers consulting mobile phones from their aisles – after all, does Best Buy want you to know that the item in [...]


What is Twitch?

Twitch is your source for creative happenings from all around the advertising industry. Brought to you by Stevens & Tate Marketing and Endora Digital Solutions. Find news, updates and insight on everything from print, interactive and web and social, to viral and search engine marketing. If it's happening, it's Twitch!

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  • JassiMostru: Hi Very nice and intrestingss story. [...]
  • Tim Itano: Agreed! On both your baby boomer comment and your admiration of oval rubber coin holders. I have not [...]
  • Elmhurst Erik: The Baby Boomers are unlike any generation. They revolutionized society and mass media. I love ov [...]
  • Tim Itano: Good post. And yeah, re: the "last meal" involved in the asteroid attack, I'm not sure I would use m [...]
  • Paul: I agree with you, technology is making it easier for marketers to reach their consumers at home, on [...]

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