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This Is Not Your Father’s Advertising

In: Retail/Grocery| Stevens & Tate Speaks

28 Jul 2010

Advertising is changing at the speed of Apple releasing another version of the iPhone. It is changing everyday and each day brings another set of facts.
Let me share some of these facts with you:

20 billion dollars were spent in adverting in the United States in 2009.
32% of U.S. smartphone users paid to use social media [...]

Using Social Media to Attract a Viral Campaign

In: Retail/Grocery| Social Media| Stevens & Tate Speaks

23 Jul 2010

Recently a group known as ‘Improv Everywhere’ did an improve show in a local grocery store. They recorded the show and posted on YouTube: http://www.youtube.com/watch?v=WnY59mDJ1gg&feature=channel
The video generated over 2,000,000 viewers and caused great interaction among the online community. Now just think if it was your grocery store that sponsored this type of show. Not only [...]

Finding Topics for Your Business Blog – The Ultimate Cheat Sheet

In: Social Media

7 Jul 2010

Finding topics to blog about can be a chore, but Site-Reference has put together a list of 50 topics to blog about on your business blog.
Not every topic below will apply to your specific situation or business, but you can keep the following list close to your computer so you’ll have an easy stream of [...]

Erickson Does It Right

In: Search Engine Marketing| Senior Living| Social Media| Stevens & Tate Speaks

22 Jun 2010

Recently, in reviewing different senior living communities and how they use the World Wide Web, I came across Erickson Senior Living, again. Now, I have watched Erickson online for quite some time and even with the new direction the Web is heading, I feel Erickson still does a nice job in communicating to its audience.
Some [...]

Staying Forever Young In Senior Living Advertising

In: Senior Living| Social Media| Stevens & Tate Speaks

21 Jun 2010

Did you watch Saturday Night Live on Mothers’ Day with Betty White? The 88-year-old actress hosted one of the highest rated shows in recent years. And while that’s an astounding feat in and of itself, how Betty White came to host SNL is even more astounding.
After seeing Betty White in a Snickers commercial during the [...]

QR Codes

In: Stevens & Tate Speaks| Web 2.0

14 Jun 2010

What Are QR Codes?
QR code is a matrix code (or two-dimensional bar code) created by a Japanese automotive component manufacturer in 1994. This technology is recently becoming adopted by the marketing world.
Common in Japan and Europe now, “QR” is derived from “Quick Response” and it allows users to access additional information products through mobile devices.
How [...]

Using Web 2.0 Tools in the Senior Living Market

In: Senior Living| Social Media| Stevens & Tate Speaks

9 Jun 2010

The senior living market is a perfect environment to take advantage of Web 2.0 tools and generate interaction with our audience. Every senior living community offers a unique blend of people, environment, activity, culture, and energy. Whether you’re an active adult retirement community, an assisted living residence, a CCRC, or a skilled nursing facility, new [...]

10 Tips for Using Twitter

In: Social Media

20 May 2010

When it comes to Social Media, no one “gets it” quite like Twitter. According to Econsultancy, as of January 2010, Twitter has 75 million user accounts. Twitter makes it easy for businesses and entrepreneurs to stay in touch with those who choose to follow them, and stay updated on new products, services, special offers, industry [...]

Buy Into Them Before They Buy You

In: Social Media| Stevens & Tate Speaks| Web 2.0

10 May 2010

So how many generations do we have now?
We have the Silent Generation (1925-1945), Baby Boomers (1946-1964), Generation X (1965-1979), Generation Y or Millennials (1980-2000), Generation Z or the New Silent Generation (2000-2020). So we have FIVE that we are serious about marketing to.
You still need to know your AUDIENCE
Everyone can tell you how to market [...]

What To Expect From Web 3.0

In: Web 2.0

9 Apr 2010

This week, SiteProNews published an article written by Chris Haycox that discussed the growing buzz about Web 3.0. The article aimed to filter out the hype, self-serving PR, old-fashioned nonsense, newfangled marketing verbiage and other noise surrounding web 3.0 to give the reader a better understanding on what web 3.0 actually entails.
The first thing to [...]


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  • JassiMostru: Hi Very nice and intrestingss story. [...]
  • Tim Itano: Agreed! On both your baby boomer comment and your admiration of oval rubber coin holders. I have not [...]
  • Elmhurst Erik: The Baby Boomers are unlike any generation. They revolutionized society and mass media. I love ov [...]
  • Tim Itano: Good post. And yeah, re: the "last meal" involved in the asteroid attack, I'm not sure I would use m [...]
  • Paul: I agree with you, technology is making it easier for marketers to reach their consumers at home, on [...]

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