At this point, even the most inexperienced Web marketer is aware of the vital role that social media plays in promoting a brand on the Internet. Of course, almost everyone has a presence on at least one of the major social destinations, mainly Facebook and Twitter, but what many people seem to overlook are the seemingly endless amounts of smaller, alternative social networks at their disposal.

In addition to the “Big 5″ social networks (Facebook, Twitter, LinkedIn, Google+ and Tumblr), there are a wide variety of different places that users can go to be social on the ‘Net. Some of these sites are aimed at specific lifestyle markets, some provide specialized services like user reviews or checking in, and some are simply older or smaller takes on the social network platform that we all know and love.

There are obviously many ways for marketers to approach social media. It would certainly behoove everyone to make their presence felt on Facebook and Twitter, because the number of users and levels of engagment on those two sites are so astronomically high compared to their competitors, but beyond that, the sky is really the limit for companies trying to optimized their Web profiles.

Author: Michael Garrity

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