As in life, projecting a positive and interesting persona can attract others to you. “Attraction Marketing” is the process of making your company more interesting to potential clients and business partners. Now more than ever, people and companies want to work with organizations that offer more than simply service and quality. They want to work with leaders.
Chicago-based marketing expert Dan Gartlan’s presentation on “Attraction Marketing” will address strategies that produce measurable results – results that are obtainable for any company using the internal talents that already exist at all levels within the organization. No matter the size or category of your business, Mr. Gartlan will explain how to increase the attractiveness of your business to prospects using your own people to move these strategies forward.
Specific strategies to be addressed will include: How to keep your website content relevant in a Web 2.0 world; How public speaking makes you a “go-to” expert; How to rethink trade shows to make them work for you; Why social marketing is necessary; The value of pro bono work; Why email marketing is still important; Taking your public relations online.
Who: Dan Gartlan, Co-Founder & President of Stevens & Tate Marketing
When: Thursday, May 27, 12:00 p.m.-1:30 p.m. (Lunch will be provided)
Where: Schroeder Solutions
1920 S. Calhoun Rd.
New Berlin, WI 53151
RSVP: Amanda Stein, 262.207.6381 astein@schroedersolutions.com
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