At Stevens & Tate, we have seen brands jump in sales over 75% with just a re-design. It is never to be underestimated on the strategy behind a brand and the emotion that can evolve.

Walmart’s recent launch of the Great Value line isn’t trying to pass itself off as a clone of the brands it competes against, but instead letting that bland whiteness aim to set the brand apart with a distinct look and identity. Keep in mind the new Target strategy is not to have the word “Target” but just the bulls eye. Can your brand do that? Target’s new Up & Up line of private label doesn’t even show the bulls eye anywhere expect the back of each product very small by the promise statement.

As we tell all our clients, stay consistent and on strategy with every move you decide on your label. Good Brands just don’t happen, they change behaviors.

The article “Select the Right Food Packaging” highlights these ideas and stresses the importance of having your product stand out on the shelf so they are not overlooked.