The Internet is giving grocery store marketers the opportunity to promote themselves innovatively. No longer are grocers limited to in-store flyer and newspaper ads; now they can reach customers through brand and local store sites, e-mail marketing, mobile marketing, and banner campaigns.

Through these innovative digital marketing and advertising initiatives, grocers are able to extend their reach to a larger consumer base and interact with their customers on a whole different level.

This article from ClickZ discusses how grocers were able to use interactive media to find successes in their marketing campaigns.