When it comes to getting someone to do something you want them to do, when you want them to do it, in ad-speak it’s universally known as a Call To Action.

A perfect example? When I try to get my five-year old son to eat his veggies, the conversation usually involves a request made with a desired  timeframe, “Eat your veggies, now…” quickly followed by the promise/deterrent,  “…or you’ll miss out on your favorite dessert.” Calls To Action operate in similar fashion and are generally intended to get immediate attention. I recently came across an article that’s a great reminder of some simple ways to improve your creative’s ability to move people. Enjoy!

Read more about the importance of incorporating a Call To Action in your ads here.