Awards come in all shape and sizes. Within any field to garner an Award comes respect but more importantly which seems to go unnoticed…results for your client. Many Advertising Agencies and Design Shops have the ability to win several awards per year, but are meaningless if they don’t produce RESULTS. It is the one ineffective segment of most award programs today including Communication Arts and Print Magazines. The IPA awards is somewhat of an exception because entrants have to prove to a jury of experienced clients that their communication strategies have worked. At Stevens & Tate Marketing/Endora Digital Solutions we have a different approach to awards. We don’t go after them! We believe that if we focus on the quality, voice, and execution, then the piece has potential for an award.

This theory might baffle some advertisers out there, but we have been consistent at winning hundreds of awards for over 19 years, including winning within the pages of Print. The first approach we take is to make sure the strategy is in place and to achieve a goal with our clients. It’s quite simple, but sometimes what the client needs will not lock up a gold or silver and that is okay. Not every piece needs to win an award.

Just last month we won six additional International Awards. They are judged by the International Academy of the Visual Arts (IAVA) I am always proud of our team when I see the results of the win, not only is it a great moral booster, our clients feel the victory as well and conclude they have partnered with an award-winning team. We were recognized with two W3 Awards for the innovative website pages created for ALDI Foods in the categories of shopping, and food and beverage and one for WhyPaveGreen.org website in the green/eco-friendly category.  Also winning at the Davey Awards for outstanding creative work for the Rydal Park retirement community in the direct marketing-consumer category and Ryland Homes homebuilders in the promotional/branding category has made me realize that my hat goes off to our clients who support our bold, creative approaches which results in our best work.

Trackable and measurable is a bigger win, the award just happens naturally.