Back a few years ago, the Internet was mainly used for browsing and searching for content. Nowadays, we also use the Internet for doing. We upload pictures to Flickr accounts, share video content on YouTube and connect with people via Facebook and LinkedIn.
The Internet community’s attention is no longer dominated not by traditional content-based sites. Now most of their attention has been focused on a set of radically different, interactive, community-based tools and services.
Author AJ Harring refers to this as “the Engaged Web” and describes it as a new world where passive websites have been replaced by engaging web applications and where visitors have become users.
To read AJ Harring’s article, The Brave New World of the Engaged Web, click here.