
So who doesn’t want to be Mark Zuckerberg? His Facebook Connect just opened the door for the ultimate goal; organize World Relationships. He did this by first reaching a 350 million subscriber mark and then signing a partnership with Yahoo!. This makes for a simple way to use Facebook ID and connect to other non-Facebook web sites. It also gives users the opportunity to send those interactions back to their Facebook page.
So how does this impact you? We know today that Facebook is used in businesses for many reasons:
- Meeting friends
- Finding business contacts
- Building relationships
- Raising visibility
- Gate opener
- Developing a personal brand
- Targeting your niche
- Placing targeted ads
- Getting rapid top Google placement
- Low cost marketing
What if today you wanted a greater experience on Yahoo!? Facebook will now enable you to connect with your Facebook friends on Yahoo! News, Yahoo! Sports, and Yahoo! Finance. It will also allow you to share content such as your photos from Flickr or comments on news stories with all your friends on Facebook. The content that you share with your Facebook friends will then create a loop that drives visitors back to Yahoo!. This partnership extends the current Facebook integration on Yahoo!, which allows Facebook users to access their stream and update their status from the Yahoo! homepage as well as provides the “Share on Facebook” options across the Yahoo! network and allows Facebook to access Yahoo! Contacts.
If this is still gibberish to you, 500 million people visit Yahoo! each month. All those people can seamlessly be on Facebook and share content from both engines. Period.
On Inauguration Day, more than 1 million Facebook users saw a stunning example of the power of Facebook Connect when they were able to watch any of the four live CNN video streams and discuss with their Facebook friends what they were seeing. You might guess how this might change television a few years down the road.
Communication in real time to anyone, anywhere in the world is now a reality. Hundreds of people can be discussing your topic at once, while you watch, and respond if desired. The most amazing feature of Facebook is that it’s free! Google just stepped down as the king of identity on the web for the time being.