The year 2009 was a big year for e-mail marketing and e-mail marketers. The ability e-mail marketing has to target and measure results effectively has helped marketers deal with recession and limited budgets and it is predicted that e-mail marketing will continue to play a large part in 2010 marketing efforts.

Marketers have done well at keeping e-mail on top of new trends and integrating it with social media marketing. Also, as more users adopt smartphones, e-mail marketing will be able to reach audiences on-the-go.

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