Meta descriptions were once an important ranking factor when it came to organic search, until Google announced that they were no longer going to use meta descriptions in their search algorithms. However; recent developments in Google’s search algorithm have once again decided to take web sites’ meta descriptions as a ranking factor.

Now, your web site’s meta description can significantly affect your organic search rankings. Here is how:

In December 2009, Google announced that they would be tailoring search results based on a users search history, even when users are not signed into Google.

How does this work? All of the searches that a user runs, whether on Google or not,  are stored in their browser cookies. This data is referred to as ‘Web History’ and Google uses it to customize your search results.

To learn more, click here to read the article recently published on Site Reference.