Experts are claiming that 2010 will usher in the transition to mobile marketing – are you ready for it?

Many (if not most) brands are still just “dipping their toes into the water” of mobile marketing opportunities, while consumers have already dove into the deep end and are not looking back.

Need tips on how your brand can best enter the mobile arena? Here are three suggestions:

• Brand & Category Audit: How, when, and where do consumers use mobile to make buying decisions about what you sell?

• Move to the Big Kids Table: Mobile can no longer be relegated to the test and learn section, funded with scraps and value-add opportunities. If you look at the consumer usage, there’s no reason why mobile shouldn’t be a predictable and sizable portion of every budget.

• Get Serious About Mobile Analytics: Mobile analytics need to be rolled up into integrated reporting so that we can understand its impact on cross-channel attribution models.

For more information on these ideas for how to play catch-up in the Mobile Internet Era most effectively, click here.