Do you have an e-mail newsletter for your company or brand? How about a presence on social media sites? Now the two can go hand-in-hand. Your e-mail marketing campaigns can now be used to also create an opportunity to extend your presence on social media web sites, and social media sites can provide a way to get more e-mail subscribers to your opt-in list.

According to a recent study published by eMarketer, 48% of marketers include “forward to a friend” features in their e-mails, but only 13% include features that make it easy to share content on social networks.

By adding a feature to your e-mails that allows them to be shared online through social networks, you are allowing your content and promotions to go viral. Instead of just your subscriber list receiving your e-mails, there is now  a larger audience can learn of your promotions, news and specials.

A recent study by Marketing Sherpa found that including sharing buttons to an e-mail marketing campaign led to a 25% boost in reader interaction, and a surge in inbound traffic from social networking sites.

To read more about taking advantage of social media in your marketing e-blasts, click here.