Travel Spike recently published a few statistics regarding Facebook, Twitter and online marketing for the travel and tourism industry.

Facebook Facts:
The average Facebook user spends 55 minutes a day and becomes a “fan” of 4 Facebook pages a day.

People are 60% more likely to recommend your Travel Brand or Destination to their friends if they follow you on Facebook.

Consumers are 51% more likely to buy from a brand they follow on Facebook.

Twitter Facts:
Consumers are 67% more likely to buy from brands they follow on Twitter.

Consumers are also 79% more likely to recommend a company they follow on Twitter to their friends.

66% of Twitter users are over the age of 35.

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