Dan Gartlan

Dan Gartlan


Over the past two years we have been asked by many companies what they can be doing themselves to improve their result in marketing. Budgets are tight and often people have time on their hands due to decrease workloads or seasonality. In June 2009 we began work on strategies that companies can implement with their [...]

Everyone in business today feels the need to do more with less; fewer people and smaller budgets. Sure, it’s 2010 and things were supposed to be better by now, but many marketing professionals are still adjusting and cutting advertising spending.
Many of the prospects we speak with are dealing with this by cutting across the board. [...]

This year Doritos again conducted their annual Super Bowl TV commercial contest, “Crash The Super Bowl” with the top winner receiving $1,000,000 for their efforts. They aired four winners, each were :30. The spots aired were chosen by the fans prior to the game from six finalist posted on CrashTheSuperBowl.com.  The website has a Forum [...]


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  • JassiMostru: Hi Very nice and intrestingss story. [...]
  • Tim Itano: Agreed! On both your baby boomer comment and your admiration of oval rubber coin holders. I have not [...]
  • Elmhurst Erik: The Baby Boomers are unlike any generation. They revolutionized society and mass media. I love ov [...]
  • Tim Itano: Good post. And yeah, re: the "last meal" involved in the asteroid attack, I'm not sure I would use m [...]
  • Paul: I agree with you, technology is making it easier for marketers to reach their consumers at home, on [...]

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