Debbie Szwast

Debbie Szwast


With 20 years of advertising and PR experience, Debbie Szwast understands the multifaceted nature of marketing. A true believer in the art of communication, she acquired an MBA in marketing and a Master’s degree in writing. Today, she calls on the knowledge she has gained over the past two decades to formulate big-picture strategies and execute comprehensive marketing plans for clients across the country.

It’s taking people longer than ever, it seems, to make a move. That’s true for young first-time homebuyers, those purchasing a new home, and seniors deciding it’s time to downsize or move into an assisted living facility. For some, it’s easier or more comfortable to stay where they are while others are paralyzed by economic [...]

For the amount of money Anheuser-Busch spent on Super Bowl advertising, the company is not likely to see a return on its investment. With eight ads, the majority for Bud Light, there still wasn’t anything nearly as memorable as the frogs or the “what’s up” campaigns of years past. In fact, this year’s “electronic voice” [...]

Today’s consumers are more individualized than ever before and the media has responded to their demand for personalization.  There are thousands of newspapers across the country along with countless niche publications addressing individual areas of a person’s life. In addition to AM and FM radio, there now is satellite radio offering more stations and formats [...]


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