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	<title>Twitch &#187; Debbie Szwast</title>
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		<title>Staying Forever Young In Senior Living Advertising</title>
		<link>http://www.thedailytwitch.com/index.php/archives/819</link>
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		<pubDate>Mon, 21 Jun 2010 16:27:10 +0000</pubDate>
		<dc:creator>Debbie Szwast</dc:creator>
				<category><![CDATA[Senior Living]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stevens & Tate Speaks]]></category>
		<category><![CDATA[Chicago creative marketing company]]></category>
		<category><![CDATA[Chicago marketing consultants]]></category>
		<category><![CDATA[senior living advertising]]></category>
		<category><![CDATA[senior living advertising agency]]></category>
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		<description><![CDATA[Did you watch Saturday Night Live on Mothers’ Day with Betty White? The 88-year-old actress hosted one of the highest rated shows in recent years. And while that’s an astounding feat in and of itself, how Betty White came to host SNL is even more astounding.
After seeing Betty White in a Snickers commercial during the [...]]]></description>
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		<title>Crossing the Generation Gap in Real Estate Marketing</title>
		<link>http://www.thedailytwitch.com/index.php/archives/762</link>
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		<pubDate>Wed, 19 May 2010 22:10:01 +0000</pubDate>
		<dc:creator>Debbie Szwast</dc:creator>
				<category><![CDATA[Homebuilding]]></category>
		<category><![CDATA[Stevens & Tate Speaks]]></category>
		<category><![CDATA[homebuilder advertising]]></category>
		<category><![CDATA[homebuilder marketing]]></category>
		<category><![CDATA[Internet marketing agency]]></category>
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		<description><![CDATA[Real estate is any industry where buying decisions truly are made across multiple generations. Fist-time homebuyers often are just out of college and ready to move from their parents’ place or have worked for a few years and can’t wait to get out of that cramped apartment. At the opposite end of the spectrum are [...]]]></description>
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		<title>Customer Service is an Extension of Your Marketing Efforts</title>
		<link>http://www.thedailytwitch.com/index.php/archives/725</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/725#comments</comments>
		<pubDate>Thu, 22 Apr 2010 15:44:31 +0000</pubDate>
		<dc:creator>Debbie Szwast</dc:creator>
				<category><![CDATA[Homebuilding]]></category>
		<category><![CDATA[Hotels Resorts & Travel]]></category>
		<category><![CDATA[Retail/Grocery]]></category>
		<category><![CDATA[Senior Living]]></category>
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		<category><![CDATA[grocery advertising agency]]></category>
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		<category><![CDATA[hospitality marketing services]]></category>
		<category><![CDATA[hotel advertising]]></category>
		<category><![CDATA[real estate marketing]]></category>
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		<category><![CDATA[senior living advertising]]></category>
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		<category><![CDATA[Stevens & Tate Marketing]]></category>

		<guid isPermaLink="false">http://www.thedailytwitch.com/?p=725</guid>
		<description><![CDATA[Not even the best marketing or the best “deal” can make up for poor customer service during the sales process. Here’s an example. Last fall, I needed to purchase new tires for my car so I made an appointment online at a local discount tire retailer. I was enticed by the “sale.” After receiving a [...]]]></description>
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		<title>Staying In Touch &#8211; It Can Make Or Break A Sale</title>
		<link>http://www.thedailytwitch.com/index.php/archives/668</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/668#comments</comments>
		<pubDate>Wed, 17 Mar 2010 21:04:51 +0000</pubDate>
		<dc:creator>Debbie Szwast</dc:creator>
				<category><![CDATA[Homebuilding]]></category>
		<category><![CDATA[Senior Living]]></category>
		<category><![CDATA[Stevens & Tate Speaks]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[E-Mail Marketing]]></category>
		<category><![CDATA[email marketing agency]]></category>
		<category><![CDATA[homebuilder advertising]]></category>
		<category><![CDATA[homebuilder marketing]]></category>
		<category><![CDATA[new homes marketing agency]]></category>
		<category><![CDATA[real estate advertising]]></category>
		<category><![CDATA[senior living advertising]]></category>

		<guid isPermaLink="false">http://www.thedailytwitch.com/?p=668</guid>
		<description><![CDATA[It’s taking people longer than ever, it seems, to make a move. That’s true for young first-time homebuyers, those purchasing a new home, and seniors deciding it’s time to downsize or move into an assisted living facility. For some, it’s easier or more comfortable to stay where they are while others are paralyzed by economic [...]]]></description>
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		<title>Nothing Memorable About This Year’s Anheuser-Busch Super Bowl Ads</title>
		<link>http://www.thedailytwitch.com/index.php/archives/602</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/602#comments</comments>
		<pubDate>Mon, 08 Feb 2010 16:28:50 +0000</pubDate>
		<dc:creator>Debbie Szwast</dc:creator>
				<category><![CDATA[Retail/Grocery]]></category>
		<category><![CDATA[Stevens & Tate Speaks]]></category>
		<category><![CDATA[alcohol advertising]]></category>
		<category><![CDATA[beverage advertising]]></category>
		<category><![CDATA[Super Bowl advertising]]></category>

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		<description><![CDATA[For the amount of money Anheuser-Busch spent on Super Bowl advertising, the company is not likely to see a return on its investment. With eight ads, the majority for Bud Light, there still wasn’t anything nearly as memorable as the frogs or the “what’s up” campaigns of years past. In fact, this year’s “electronic voice” [...]]]></description>
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		<title>Maintaining Sales Momentum In The New Media Landscape</title>
		<link>http://www.thedailytwitch.com/index.php/archives/394</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/394#comments</comments>
		<pubDate>Wed, 09 Dec 2009 20:15:31 +0000</pubDate>
		<dc:creator>Debbie Szwast</dc:creator>
				<category><![CDATA[Homebuilding]]></category>
		<category><![CDATA[Media News]]></category>
		<category><![CDATA[Stevens & Tate Speaks]]></category>
		<category><![CDATA[homebuilder advertising]]></category>
		<category><![CDATA[marketing homebuilders]]></category>

		<guid isPermaLink="false">http://www.thedailytwitch.com/?p=394</guid>
		<description><![CDATA[Today&#8217;s consumers are more individualized than ever before and the media has responded to their demand for personalization.  There are thousands of newspapers across the country along with countless niche publications addressing individual areas of a person’s life. In addition to AM and FM radio, there now is satellite radio offering more stations and formats [...]]]></description>
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