Jeanne O'Neill
Branding and the Recession
16 Jul 2010Deloitte recently released a new study (July 2010), titled “The 2010 American Pantry Study: The New Rules of the Shopping Game”, which reveals significant changes in the American shoppers’ attitudes and approaches to shopping for consumer products and packaged goods.
The survey reveals that consumers have developed new shopping skill sets based on value, not brand [...]
Magazine Advertising on the Upswing
14 Jul 2010On the heels of an over 2-year decline, magazine ad revenues and ad pages
showed growth in the second quarter of 2010. This is good news for the print
advertising industry which experienced the greatest losses of all media
during the recession.
Second quarter revenue rose nearly 6% to $5.2 billion. Ad pages grew
marginally, up only .8%. Still, both [...]
Senior-Level Management
In: Media News| Senior Living
25 May 2010Marketing to seniors will grow in importance, not only due to its size and growth rate, but also by its vastly-changing nature. This market, defined at persons 65 years and older, is poised to double in size over the next 20 years. Yet chronological age may not be the best way to define and target [...]
Looking Forward to the New Census
In: Media News
8 Apr 2010The U.S. Census always triggers controversy from certain segments of the population. Whether the concerns relate to politics, privacy or compliance methods, the Bureau has to defend the depth of its questionnaire beyond the simply stated “enumeration every ten years” condition set forth in the U.S. Constitution.
To marketers however, the census data is welcomed each [...]
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- Tags: Media News, US Census
Spending of Tax Refunds Moves Forward
In: Hotels Resorts & Travel| Retail/Grocery| Stevens & Tate Speaks
5 Mar 2010The majority of taxpayers expect refunds this year. Although this is a smaller number than last year, the National Retail Federation’s recent survey purports that more recipients will spend their money on non-essential purchases they have delayed over the last two years, including electronics, furniture, cars and vacations, if not used to pay off debt [...]
With the markets on the rebound and stories of the W-Curve beginning to wane, it appears the U.S. economy may recover within the next year or so. While this turnaround is largely dependent on growth in consumer spending, marketers will need to redefine and communicate differently to the new consumer of the post-recession era.
These targets [...]
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- Tags: brand awareness, Media News
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- Two Hotel and Resort Groups Offer Advice on Website Design
- Consumer-Based Email Subject Lines of the Month
- Tech Trend of the Month: Mobile Coupons
- Nine Tips on How to Best Use Search Engine Marketing in the B2B World
- Facebook Launches Facebook Places
- The Time Is Now to Take Shopper Marketing Beyond the Store
- How To Avoid SPAM Filters When Executing Direct Email Communication
- What Technology Has Done to Commercials
- How to Create a Search Engine Friendly Websites
- Studies Show Twitter Users Have Big Impact On Brands
- JassiMostru: Hi Very nice and intrestingss story. [...]
- Tim Itano: Agreed! On both your baby boomer comment and your admiration of oval rubber coin holders. I have not [...]
- Elmhurst Erik: The Baby Boomers are unlike any generation. They revolutionized society and mass media. I love ov [...]
- Tim Itano: Good post. And yeah, re: the "last meal" involved in the asteroid attack, I'm not sure I would use m [...]
- Paul: I agree with you, technology is making it easier for marketers to reach their consumers at home, on [...]
