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	<title>Twitch &#187; Jeanne O&#039;Neill</title>
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	<description>advertising. marketing. internet. insight.</description>
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		<title>Branding and the Recession</title>
		<link>http://www.thedailytwitch.com/index.php/archives/852</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/852#comments</comments>
		<pubDate>Fri, 16 Jul 2010 20:00:03 +0000</pubDate>
		<dc:creator>Jeanne O&#39;Neill</dc:creator>
				<category><![CDATA[Media News]]></category>
		<category><![CDATA[Retail/Grocery]]></category>
		<category><![CDATA[Stevens & Tate Speaks]]></category>
		<category><![CDATA[branding agency]]></category>
		<category><![CDATA[food retail]]></category>
		<category><![CDATA[grocery advertising]]></category>
		<category><![CDATA[grocery advertising agency]]></category>
		<category><![CDATA[grocery marketing agency]]></category>
		<category><![CDATA[grocery markteing]]></category>
		<category><![CDATA[Stevens & Tate Marketing]]></category>

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		<description><![CDATA[Deloitte recently released a new study (July 2010), titled &#8220;The 2010 American Pantry Study: The New Rules of the Shopping Game&#8221;, which reveals significant changes in the American shoppers&#8217; attitudes and approaches to shopping for consumer products and packaged goods.
The survey reveals that consumers have developed new shopping skill sets based on value, not brand [...]]]></description>
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		<title>Magazine Advertising on the Upswing</title>
		<link>http://www.thedailytwitch.com/index.php/archives/846</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/846#comments</comments>
		<pubDate>Wed, 14 Jul 2010 20:27:36 +0000</pubDate>
		<dc:creator>Jeanne O&#39;Neill</dc:creator>
				<category><![CDATA[Media News]]></category>
		<category><![CDATA[Stevens & Tate Speaks]]></category>
		<category><![CDATA[Chicago advertising agency]]></category>
		<category><![CDATA[Chicago advertising consultants]]></category>
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		<category><![CDATA[Chicago marketing consultants]]></category>
		<category><![CDATA[magazine advertising]]></category>

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		<description><![CDATA[On the heels of an over 2-year decline, magazine ad revenues and ad pages
showed growth in the second quarter of 2010. This is good news for the print
advertising industry which experienced the greatest losses of all media
during the recession.
Second quarter revenue rose nearly 6% to $5.2 billion. Ad pages grew
marginally, up only .8%. Still, both [...]]]></description>
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		<title>Senior-Level Management</title>
		<link>http://www.thedailytwitch.com/index.php/archives/776</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/776#comments</comments>
		<pubDate>Tue, 25 May 2010 18:59:48 +0000</pubDate>
		<dc:creator>Jeanne O&#39;Neill</dc:creator>
				<category><![CDATA[Media News]]></category>
		<category><![CDATA[Senior Living]]></category>
		<category><![CDATA[senior living advertising]]></category>
		<category><![CDATA[senior living advertising agency]]></category>
		<category><![CDATA[senior living marketing]]></category>
		<category><![CDATA[senior living marketing consultants]]></category>

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		<description><![CDATA[Marketing to seniors will grow in importance, not only due to its size and growth rate, but also by its vastly-changing nature. This market, defined at persons 65 years and older, is poised to double in size over the next 20 years. Yet chronological age may not be the best way to define and target [...]]]></description>
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		<title>Looking Forward to the New Census</title>
		<link>http://www.thedailytwitch.com/index.php/archives/700</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/700#comments</comments>
		<pubDate>Thu, 08 Apr 2010 18:50:33 +0000</pubDate>
		<dc:creator>Jeanne O&#39;Neill</dc:creator>
				<category><![CDATA[Media News]]></category>
		<category><![CDATA[US Census]]></category>

		<guid isPermaLink="false">http://www.thedailytwitch.com/?p=700</guid>
		<description><![CDATA[The U.S. Census always triggers controversy from certain segments of the population. Whether the concerns relate to politics, privacy or compliance methods, the Bureau has to defend the depth of its questionnaire beyond the simply stated &#8220;enumeration every ten years&#8221; condition set forth in the U.S. Constitution.
To marketers however, the census data is welcomed each [...]]]></description>
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		<title>Spending of Tax Refunds Moves Forward</title>
		<link>http://www.thedailytwitch.com/index.php/archives/648</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/648#comments</comments>
		<pubDate>Fri, 05 Mar 2010 21:28:57 +0000</pubDate>
		<dc:creator>Jeanne O&#39;Neill</dc:creator>
				<category><![CDATA[Hotels Resorts & Travel]]></category>
		<category><![CDATA[Retail/Grocery]]></category>
		<category><![CDATA[Stevens & Tate Speaks]]></category>
		<category><![CDATA[hotel advertising]]></category>
		<category><![CDATA[retail marketing]]></category>
		<category><![CDATA[tax refund]]></category>
		<category><![CDATA[Travel Marketing]]></category>

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		<description><![CDATA[The majority of taxpayers expect refunds this year. Although this is a smaller number than last year, the National Retail Federation’s recent survey purports that more recipients will spend their money on non-essential purchases they have delayed over the last two years, including electronics, furniture, cars and vacations, if not used to pay off debt [...]]]></description>
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		<title>Post-Recession Marketing – What’s Important to the Consumer</title>
		<link>http://www.thedailytwitch.com/index.php/archives/599</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/599#comments</comments>
		<pubDate>Fri, 05 Feb 2010 23:05:41 +0000</pubDate>
		<dc:creator>Jeanne O&#39;Neill</dc:creator>
				<category><![CDATA[Media News]]></category>
		<category><![CDATA[Stevens & Tate Speaks]]></category>
		<category><![CDATA[brand awareness]]></category>

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		<description><![CDATA[With the markets on the rebound and stories of the W-Curve beginning to wane, it appears the U.S. economy may recover within the next year or so. While this turnaround is largely dependent on growth in consumer spending, marketers will need to redefine and communicate differently to the new consumer of the post-recession era.
These targets [...]]]></description>
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