Nicole Wagner

Nicole Wagner


The landscape of the Internet is ever changing and Nicole has the energy and aptitude to keep Endora Digital Solutions out in front of the pack. She leads an enthusiastic team in strategic planning, development, search engine marketing, online promotions and advertising for the web. 
 She has been instrumental in raising the awareness of Stevens & Tate’s clients regarding innovations on the web and other forms of electronic marketing, as well as their awareness of the Internet’s perpetual developments.

Microsites

In: Web 2.0

25 Feb 2010

Microsites are developed to showcase a unique product or service offered by a larger entity. They typically mimic the messaging of the brand and are not afraid to drive users to the corporate website for further investigation.
A microsite is not a landing page. Typically, a landing page is one page that links the reader to [...]

Landing pages are typically one page websites that are developed to generate a conversion. They are simple and direct and ask for whatever the conversion may be. They rarely lead one to the actual website. Landing pages are primarily used for direct marketing and search programs.
Tips on what makes a good landing page:

Content on the [...]

How fun was it to see the fabulous Chicago Bears’ Super Bowl Champions again and to be reminded that the Super Bowl Shuffle was introduced into our lives 25 years ago?
Boost Mobile did a nice job of taking a well-remembered spot and reigniting it for their own brand. By using a pre-existing ad and altering [...]

Are you considering starting a Social Media Marketing Program to promote your business and your brand?
Before you jump into interacting with the online world, it is important to take a step back and listen to what people are saying about you and the industry that you are in. Below is a list of reputation monitoring [...]

When people talk about being “Web 2.0” the mindset is simple:
interacting with your audience = engaging your audience
Blogging is a simple way to start that interaction with your audience in a format that more and more users of the Internet are comfortable with.
It also gives people more of an excuse to talk ABOUT you. 
If [...]

Below are some blogging best practices to adhere to when creating and managing an online blog:
Establish a Strategy – A business blog needs to begin with a strategy, which does not happen in isolation. Every company should have a marketing plan, or at least a targeted list of customers and prospects. Your blog needs to [...]

Social bookmarking is a web-based book marking of favorite web sites, videos, articles, etc. It allows for users to access bookmarks from any computer to share with others.
The overriding benefit of social bookmarking is having your web site(s) or content bookmarked in a way that feeds the “popularity” ranking and increases your search engine ranking [...]

Photo sharing is the publishing or transfer of a user’s digital photos online, thus enabling the user to share them with others (whether publicly or privately). This functionality is provided through web sites that facilitate the upload and display of images. One of the most popular photo sharing web sites is Flickr.
Flickr is an image [...]

Did you know that video is the most popular content on the web? Video sharing web sites are web sites or software that users can use to distribute and share their video clips. YouTube is the most popular searchable video sharing site online today with over 41% of all videos viewed coming from this site.
Including [...]

Microblogging sites contain short, immediate postings of current thoughts or information. The most popular microblogging web site is currently Twitter. Twitter allows users to post messages that are no more than 140 characters in length. These messages are visible to a person’s followers. Currently, Twitter has an average of 54 million users worldwide visit each [...]


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