Tim Itano
When it comes to the topic of senior fitness in the new millennium, suffice it to say that the days of the bean-shaped wading pool are over. Today’s 55-plus consumer demands all the amenities of high end health clubs, including pools with dedicated lap lanes and in some communities, submerged walking tracks that aid in [...]
- No Comments
- Tags: Chicago advertising consultants, Chicago creative marketing company, Chicago marketing agency, Chicago marketing consultants, Endora Digital, senior living advertising, senior living advertising agency, senior living marketing consultants, senior living marketing firm, Stevens & Tate Marketing
Fashion, The Economy and Color
18 May 2010“These are the days that try men’s souls.”
These words were uttered by Thomas Paine during the Revolutionary War but some would say it’s also the perfect phrase to describe the average American shopper’s mindset today.
Dazed and confused by the job market, the financial markets and natural disasters galore, what is a consumer to think? And [...]
Of Trading Down and Sticking Around
In: Food Packaging| Hotels Resorts & Travel| Stevens & Tate Speaks
19 Apr 2010If you were to describe the state of customer loyalty these days in a song, few tunes describe things better than Nancy Sinatra’s These Boots Are Made for Walkin’.
Take Americans’ flight to private label goods from tried and true flag brands. Our agency has been involved in Private Label marketing for decades, and although the [...]
Experiencing Déjà Vu All Over Again?
12 Apr 2010Does your life ever feel like those little Russian dolls? You’ve probably seen those glossy, brightly-painted wooden dolls that upon opening, reveal another doll just like the previous one, and on and on they go. These dolls are kind of symbolic of the typical American’s work week; waking up, making coffee, standing head slumped over [...]
Senior In Name Only
17 Mar 2010Growing up, I have fond memories of both sets of grandparents. Images of diabetic hard candy, restaurant doggy bags, head scarves and polyester wardrobes, ace bandages, Old Spice aftershave and those weird, oval rubber coin holders, are among the most familiar images that come to mind.
These visuals are in direct contrast to those of my [...]
Looking for something new? In a universe where advertisers are constantly looking for that next great place to expose their must-have products to the marketplace, it’s becoming more and more difficult to find areas that haven’t already been reached.
In recent years, the advertising community has secured product placements in movies, music videos, TV shows (dramas, [...]
At Stevens & Tate, it would be an understatement to say we do a lot of idea/concept generation. Over the past few decades, I’ve tried to put my finger on which components create the most hospitable environment for great ideas to bear fruit, but a recent book by Malcolm Gladwell entitled “Outliers” helped me identify [...]
What is Twitch?
Twitch is your source for creative happenings from all around the advertising industry. Brought to you by Stevens & Tate Marketing and Endora Digital Solutions. Find news, updates and insight on everything from print, interactive and web and social, to viral and search engine marketing. If it's happening, it's Twitch!
Categories
- Anouncements (18)
- Business-to-Business (4)
- Creative (6)
- E-Mail Marketing (18)
- Education & Training (2)
- Food Packaging (5)
- Homebuilding (15)
- Hotels Resorts & Travel (14)
- Media News (20)
- Project & Campaign News (6)
- Retail/Grocery (38)
- Search Engine Marketing (26)
- Senior Living (10)
- Social Media (66)
- Stevens & Tate Speaks (77)
- Uncategorized (3)
- Web 2.0 (21)
- What People Are Saying About Stevens & Tate (10)
- Two Hotel and Resort Groups Offer Advice on Website Design
- Consumer-Based Email Subject Lines of the Month
- Tech Trend of the Month: Mobile Coupons
- Nine Tips on How to Best Use Search Engine Marketing in the B2B World
- Facebook Launches Facebook Places
- The Time Is Now to Take Shopper Marketing Beyond the Store
- How To Avoid SPAM Filters When Executing Direct Email Communication
- What Technology Has Done to Commercials
- How to Create a Search Engine Friendly Websites
- Studies Show Twitter Users Have Big Impact On Brands
- JassiMostru: Hi Very nice and intrestingss story. [...]
- Tim Itano: Agreed! On both your baby boomer comment and your admiration of oval rubber coin holders. I have not [...]
- Elmhurst Erik: The Baby Boomers are unlike any generation. They revolutionized society and mass media. I love ov [...]
- Tim Itano: Good post. And yeah, re: the "last meal" involved in the asteroid attack, I'm not sure I would use m [...]
- Paul: I agree with you, technology is making it easier for marketers to reach their consumers at home, on [...]
