Tim Itano

Tim Itano


Growing up, I have fond memories of both sets of grandparents. Images of diabetic hard candy, restaurant doggy bags, head scarves and polyester wardrobes, ace bandages, Old Spice aftershave and those weird, oval rubber coin holders, are among the most familiar images that come to mind.
These visuals are in direct contrast to those of my [...]

Looking for something new? In a universe where advertisers are constantly looking for that next great place to expose their must-have products to the marketplace, it’s becoming more and more difficult to find areas that haven’t already been reached.
In recent years, the advertising community has secured product placements in movies, music videos, TV shows (dramas, [...]

At Stevens & Tate, it would be an understatement to say we do a lot of idea/concept generation. Over the past few decades, I’ve tried to put my finger on which components create the most hospitable environment for great ideas to bear fruit, but a recent book by Malcolm Gladwell entitled “Outliers” helped me identify [...]


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