Mark Beebe
Understanding Dissecting Your Markets
1 Jun 2010While out in Vegas at the FMI show a few weeks ago I confirmed what I always believed. The FMI show is a well-done Food related Industry show that garners about everything under the sun that has to do with food. What I witnessed was how the niche market has expanded and makes you see [...]
So how does this concept roll out in business? Let’s begin by talking about everyday terms- when you ask for tissues, you ask for Kleenex and when you want to make a photo copy you say “I’m going to Xerox something”, when you have a cut you reach for a Band-Aid don’t you? Paper towels [...]
Who Says Marketing Is Not Valuable?
15 Mar 2010Many times throughout the year, clients or individuals will challenge myself or the firm on how valuable marketing has changed history or moved the meter in some regards.
I want to start by saying that I never perceive marketing to be slimly or deceitful. Marketing steers brands from being good to great. Marketing paves the way [...]
The Best of Reading Apps…2009!
5 Feb 2010You probably know an iPhone owner or two who just can’t wait to demonstrate their favorite application. There has been much written about the booming market of apps and how they can change your lifestyle.
But a fairer assessment is that the iPhone is a device for the polymath. Virtually any fascination is enriched with an [...]
The Dual Role of Awards
4 Dec 2009Awards come in all shape and sizes. Within any field to garner an Award comes respect but more importantly which seems to go unnoticed…results for your client. Many Advertising Agencies and Design Shops have the ability to win several awards per year, but are meaningless if they don’t produce RESULTS. It is the one ineffective [...]
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- Google Improves Border Accuracy in Google Maps
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- Attraction Marketing: How Can You Do More Within Your Organization To Draw Business To You?
- JassiMostru: Hi Very nice and intrestingss story. [...]
- Tim Itano: Agreed! On both your baby boomer comment and your admiration of oval rubber coin holders. I have not [...]
- Elmhurst Erik: The Baby Boomers are unlike any generation. They revolutionized society and mass media. I love ov [...]
- Tim Itano: Good post. And yeah, re: the "last meal" involved in the asteroid attack, I'm not sure I would use m [...]
- Paul: I agree with you, technology is making it easier for marketers to reach their consumers at home, on [...]
