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Indiana-based Strack & Van Til Super Market Inc. has hired Stevens & Tate Marketing/Endora Digital Solutions to help the grocer in the marketing of the company’s 14 full-service food stores in Northwest Indiana and Illinois.

Stevens & Tate has a solid record of developing and implementing successful marketing and branding campaigns in the grocery category, including having served Aldi and its stores for more than three decades. Dan Gartlan, president of Stevens & Tate said, “Strack and Van Til is a company with strong family roots and ties to the community, plus a reputation for exceptional customer service. We look forward to helping this company – which shares many of our Midwestern values – grow its business by applying our extensive experience in retail marketing.”

Strack & Van Til operates 30 supermarkets in and around Chicago and northern Indiana. Stores operate under the banners of Strack & Van Til, Town & Country Food Market, and Ultra Foods. The regional grocery chain offers fresh and packaged foods and has delicatessen and bakery divisions in each of its stores. The company is owned by the Chicago-based grocery distributor Central Grocers, which also operates supermarkets under the Berkot’s and Key Market banners.

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Start the New Year with some valuable insight, as Stevens & Tate Marketing and Endora Digital Solutions present our latest informational Webinar, “An Intro to Social Media for Homebuilders”. This FREE 1-hour Webinar will help define exactly what social media is, guide you through the benefits and challenges of social marketing in the new home market, and even show you how to get started on your own program.

You may not realize it, but consumers are talking about your brand – and you should join the conversation!  Participate in this free Webinar and learn why social marketing is growing and how it plays an important role in raising positive awareness of your brand. You will also learn how social media can help influence new homebuyers and even increase your traffic and sales. You’ll discover how social networks, micro-blogging, video and photo sharing sites and more work together, and how to create the right social marketing plan for you. Plus, benefit from discussion with other attendees as well as Q and A with our panel of homebuilding marketing experts.

Key presenter will be Internet Director Nicole Wagner, whose knowledge of the ever-changing online world has been instrumental in raising awareness on innovative electronic marketing and Web 2.0 developments. Sign up for “An Intro to Social Media for Homebuilders” today and get the answers you’ve been looking for – all from the convenience of your own workspace.

Date: Thursday, January 21, 2010
Time: 11:00 AM – 12:00 PM CST
System Requirements:
PC-based attendees:
Required – Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees:
Required – Mac OS® X 10.4 (Tiger®) or newer

Space is limited, so reserve your seat now by clicking here.
After registering you will receive a confirmation email containing information about joining the Webinar.

Social Media

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The term “Social Media” is everywhere lately. But what is it exactly? And how does it affect you? Get the answers, as Stevens & Tate Marketing and Endora Digital Solutions present our latest informational Webinar, “An Intro to Social Media for Grocers”. Geared specifically toward food retailers, this FREE 1-hour Webinar will guide you through all the basics of social media, why it’s relevant to you and your business, talk about specific benefits and challenges, and even show you how to get started.

Participate in this free Webinar and learn all about social networks, micro-blogging, video and photo sharing sites and more. You’ll discover how the right social marketing plan can influence your exiting customers, and even help to bring in new ones. Plus, benefit from discussion with other attendees as well as Q and A with our panel of food and retail brand marketing experts.

Key presenter will be Internet Director Nicole Wagner, whose knowledge of the ever-changing online world has been instrumental in raising awareness on innovative electronic marketing and Web 2.0 developments. Sign up for “An Intro to Social Media” today and start the New Year with some valuable new insight – all from the convenience of your very own workspace.

Date: Tuesday, January 19, 2010
Time: 11:00 AM – 12:00 PM CST
System Requirements:
PC-based attendees:
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees:
Required: Mac OS® X 10.4 (Tiger®) or newer

Space is limited, so reserve your seat now by clicking here.
After registering you will receive a confirmation email containing information about joining the Webinar.

Social Media


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Stevens & Tate Marketing/Endora Digital Solutions has been recognized with six international awards for exceptional creative and website work, including three silver W3 Awards and three silver Davey Awards encompassing six different categories.

Stevens & Tate/Endora Digital Solutions was recognized with two W3 Awards for the innovative website pages the firm created for ALDI Foods in the categories of shopping, and food and beverage, and one for the WhyPaveGreen.org website developed for Advanced Pavement Technology in the green/eco-friendly category.

The marketing team at Stevens & Tate/Endora Digital garnered Davey Awards for outstanding creative work for the Rydal Park retirement community in the direct marketing – consumer category; Ryland Homes homebuilders in the promotional/branding category; and the Advanced Pavement Technology website in the green/eco-friendly category.

“Winning six international awards of this caliber is certainly an honor for us,” said Mark Beebe, partner at Stevens & Tate Marketing. “But the real recognition goes to our clients, who support our bold, creative marketing approach. They allow us to do our best work.”
The W3 awards competition, judged for creative excellence, is open to all organizations and individuals involved in creating, designing, maintaining, or promoting websites, online marketing or original video content created for the web. The Davey Awards honor creative excellence and exceptional execution by smaller agencies and companies worldwide.

The W3 and Davey Awards are sanctioned and judged by the International Academy of the Visual Arts (IAVA), an invitation-only body consisting of top-tier professionals from acclaimed media, interactive, advertising, and marketing firms.

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The Oakbrook Companies has retained Stevens & Tate Marketing/Endora Digital Solutions to serve as its online marketing agency for the companies’ properties including: Pheasant Run Resort, DuPage Expo Center, Holiday Inn Express, Hilton Garden Inn, and the Advanced Center for Training. All properties are located in St. Charles, Ill.

Stevens & Tate has a solid record of developing and implementing successful marketing campaigns in the travel and hotel industry, having served more than two dozen U.S. hotel, resort and hospitality clients from its Chicagoland location.

“We understand the need for smart messaging in the soft travel market. But as important as strong messaging, so is the effective and efficient delivery of it,” said Dan Gartlan, President of Stevens & Tate. “Our track record of award-winning work with hospitality accounts proves that we have the ability to deliver in both areas. We very much look forward to delivering effective solutions for Pheasant Run and Oakbrook’s other properties.”

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Internet advertising experts and media consultants from Comcast, CBA, Tribune Media Group (TMG), Endora Digital Solutions, Daily Herald and Google™ came together at the Illinois Food Retailers Association/ Grocery Merchandising Association (IFRA/GMA) 2009 Annual Conference to discuss new media strategies.

The panel discussion, titled “Reaching Consumers in the New Century: The Internet and New Media,” advised independent grocers of trends in the consumer use of traditional media, and presented new, affordable and measurable ways of using the Internet and digital media to reach their customers.

Stevens & Tate Marketing President Dan Gartlan, who served as moderator, said, “The marketing landscape is changing rapidly. The tried-and-true media that food retailers have relied on in the past is under siege. Currently, effective consumer marketing requires an added strategy for Internet media, search and social.”

Gartlan provided an overview of trends in traditional media marketing, focusing on newspapers and television. Each panel member then made a brief presentation relating to his area of expertise, followed by audience questions.

The panel discussion format with questions from the audience was chosen by Gartlan to provide immediate and useful answers to specific marketing questions from IFRA members. “It’s important to send people back to their workplace with actionable information they can use immediately, after they’ve invested their time attending a conference,” said Gartlan.

Toward that end, Gartlan’s team also provided a complimentary website evaluation to each retailer who requested the service during the registration process. Recipients of the evaluations are welcome to contact Stevens & Tate to execute recommended changes, but are under no obligation to do so.

The IFRA/GMA 2010 Annual Conference is scheduled for Sept. 28-29, 2010.
IFRA is a non-profit trade association dedicated to the profitability and growth of locally owned and owner-operated retail food stores located in Illinois and the suppliers that service them. The association provides essential and timely information about general industry topics and legislative issues that affect this sector of the food retailing industry. For more information visit www.ilfood.org or call 800-624-6712.

Stevens & Tate Marketing at the IFRA Conference

Check out more photos from this event on the Stevens & Tate Flickr Photostream.

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Stevens & Tate Marketing and Endora Digital Solutions is pleased to announce our Lend A Hand Marketing Giveaway! In recognition of the challenges that many organizations are facing today, we are awarding $30,000 worth of complimentary marketing services to one well-deserving non-profit organization. We are happy to do our part to help in these challenging times — to give back to those industries that have helped us get where we are today.

Please visit the Lend A Hand section of the Stevens & Tate web site for more details and to register to win.

Lend A Hand Marketing Giveaway

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Stevens & Tate Marketing and Endora Digital Solutions will be participating in the 2009 IFRA Annual Conference & Expo tomorrow, September 30th, 2009 at the Drury Lane in Oakbrook Terrace, IL from 10:00 am – 11:00 am.

Hosted by Dan Gartlan, Co-Founder and President of Stevens & Tate Marketing, this New Media focused panel discussion with will present insight into online tools that will help reach your shoppers where they look today. Learn how to better engage your consumer in today’s marketplace, whether you are a single store or a multi-store operator.

Panelists will include experts in various advertising and marketing mediums, and will speak specifically on the topic of “New Media in Retail”. Gain valuable insight from experts representing companies such as Endora Digital Solutions, Comcast, Yahoo, Tribune Media, Chicago Sun Times, and the Daily Herald. Participate in our one-on-one Question & Answer Session immediately following, and learn about how New Media can help you gain an edge with today’s consumers.

Marketing is changing. Traditional media uses are dropping and those that are surviving are those who are proactively expanding their resources. How well are you adapting to this evolving trend in media and consumer behavior? What could you be doing differently for better results? Come find out at this 2009 IFRA Expo Session!

For more information check out our Events page on Facebook or the IFRA Annual Conference & Expo page online.

IFRA Logo

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Dan Gartlan, president of Stevens & Tate Marketing/Endora Digital Solutions, has proudly announced the promotion of Debbie Szwast to Account Services Director.

Szwast previously served Stevens & Tate as an Account Supervisor. With more than 15 years of agency experience, MBA and a Master of Arts from DePaul University, Szwast has lead her account team to help execute comprehensive campaigns and on-target strategies for all of her clients.

In addition to serving as a supervisor on select accounts, Szwast will now be coaching the department in meeting client expectations of high-quality work, while remaining fiscally responsible in these challenging economic times.

“Debbie has proven to be a talented strategist working on some of our top national accounts and this promotion comes without question,” said Gartlan. “Her leadership experience and her higher education offer a unique and strong combination. I am sure with her coaching she will lead the department and the agency to even greater future successes.”

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Twitch is your source for creative happenings from all around the advertising industry. Brought to you by Stevens & Tate Marketing and Endora Digital Solutions. Find news, updates and insight on everything from print, interactive and web and social, to viral and search engine marketing. If it's happening, it's Twitch!

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