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Hotels Resorts & Travel
Spending of Tax Refunds Moves Forward
Category: Hotels Resorts & Travel| Retail/Grocery| Stevens & Tate Speaks
5 Mar 2010The majority of taxpayers expect refunds this year. Although this is a smaller number than last year, the National Retail Federation’s recent survey purports that more recipients will spend their money on non-essential purchases they have delayed over the last two years, including electronics, furniture, cars and vacations, if not used to pay off debt or build savings. This is good news for marketers. And, with the continued growth in use of e-filing (now used by over 50% of filers) AND early filing (over 60% have completed their taxes by end of February), these refunds continue to be received earlier each year. So now, early Spring is the time for retailers, travel companies and investment firms to advertise for their share of the funds.
Stevens & Tate Marketing Welcomes Oakbrook Companies To Client Roster
Category: Anouncements| Hotels Resorts & Travel
24 Nov 2009The Oakbrook Companies has retained Stevens & Tate Marketing/Endora Digital Solutions to serve as its online marketing agency for the companies’ properties including: Pheasant Run Resort, DuPage Expo Center, Holiday Inn Express, Hilton Garden Inn, and the Advanced Center for Training. All properties are located in St. Charles, Ill.
Stevens & Tate has a solid record of developing and implementing successful marketing campaigns in the travel and hotel industry, having served more than two dozen U.S. hotel, resort and hospitality clients from its Chicagoland location.
“We understand the need for smart messaging in the soft travel market. But as important as strong messaging, so is the effective and efficient delivery of it,” said Dan Gartlan, President of Stevens & Tate. “Our track record of award-winning work with hospitality accounts proves that we have the ability to deliver in both areas. We very much look forward to delivering effective solutions for Pheasant Run and Oakbrook’s other properties.”
Tips for Travel Search Marketing in a Down Economy
Category: Hotels Resorts & Travel| Search Engine Marketing| Social Media
13 Oct 2009How will the travel industry fair during these tough economic times and how can travel marketers justify the cost of Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?
Search Engine Watch has provided five tips that may help to stretch marketers in the travel industry’s budgets in the short term and grow their businesses in the long term.
Tip #1: Bid Smarter For Less
Fine-tune your pay per click campaigns by focusing on your conversions and goals and consider good judgment and common sense over aggressiveness in your campaigns.
Tip #2: Capitalize on Content Opportunities
Focus on and create deal-driven content. The media will eat-up any money saving tips that are sent their way, so don’t forget to invest in solid media relations and push links out via online PR web sites.
Tip #3: Target Your Travelers
Although price slashing will have the most impact on your direct sales and, unfortunately, your bottom line in the short term, try to gain the loyalty of the traveler by offering rewards for friends’ trips booked, etc to successfully grow your customer base.
In addition, think local and not global – you may uncover a new customer base! Try to appeal to people within a 50 to 100 mile radius who are staying close to home because they can’t afford anything further.
Tip #4: Connect With Customers
Get involved with tools like Twitter, Facebook, blogs and other social media web sites to discover the pain points with your audience. Reputation management is critical – you can’t afford to lose customers due to poor reviews, so be sure to highlight your commitment to customer services.
Tip #5 Creativity Counts in SMO
Start experimenting with different methods of social media. Design game applications that run for free and have a limited time offer or coupon code for participation or high scores or create a YouTube channel to highlight video clips. The possibilities are endless!
Click here to read this article in its entirety.
Shanty Creek Seeks Website Experience
Category: Hotels Resorts & Travel| Project & Campaign News
8 Dec 2008Shanty Creek Resorts in Northern Michigan has again awarded Stevens & Tate with work. This time the renowned resort was looking to improve its web experience that would engage current and potential costumers.
Shanty Creek Resorts offers 72 holes of championship golf, 49 downhill skiing runs, and one of the finest spa resorts in Michigan. With three distinct villages, this renowned four-season resort offers multiple accommodations of warmth and comfort to satisfy all ages for either professional or personal experiences at Shanty Creek.
In October of 2008, Shanty Creek Resorts expressed the need to create a more up-to-date “experience” on their website to match the experience that they create at their resorts. Stevens & Tate, agency of record since 2007, answered their call with in-depth web support.
“Shanty Creek knew it needed to reflect more of it’s brand on the website. Since we developed that brand, they agreed we could do the best job of positioning the website to echo the resorts messaging, which would in turn drive more return visitors to the site,” said Mike Kolin, an Account Supervisor at Stevens & Tate.
With the Website updates now live, there has been an emphasis placed on Search Engine Marketing with a blend of seasonal pay per performance campaigns, and site optimization, link building and directory listings with monthly tracking and reporting.
As the Michigan vacation of your dreams awaits you at Shanty Creek Resorts, the up-to-date web experience awaits you at shantycreek.com.
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- Stevens & Tate in The Lip-Sticking Blog
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- ElizabethL: This is exciting! It's going to give lots of home builders a plethora of opportunities [...]
- The Home Builders Association of Greater Fox Valley Announces Stevens & Tate’s Upcoming Webinar for Hombuilders - Twitch: [...] The Home Builders Association of Greater Fox Valley is helping to spread the word about our up [...]
- Karyn Nishimura Sneath: AGREED! I do a lot of strategic planning with associations and university/college departments. W [...]
