Archive for
January, 2009
What is Social Media – Social Networking Sites
Category: Social Media| Stevens & Tate Speaks
28 Jan 2009Social networking has quickly become the buzz word of the year, but what exactly is it? A social network is a social structure, or map, made up of individuals (called “nodes”) that are connected by one ore more specific types of interdependency, such as friendship, kinship, financial exchange, relationships or beliefs, knowledge or prestige. The most popular social network currently is Facebook.
Facebook
Facebook is the largest and fastest growing social network on the web with over 200 million users. It is also the most visited social network, with nearly 1.2 billion visits in January of 2009 alone. Facebook allows you to:
- Create a profile for your brand to allows postings of content, attraction of fans and interaction among your audience
- Create a group to allow certain controls over members’ participation
- Post content that includes company & product information, photos, videos, testimonials, event and promotional postings, members’ photos and information and blog postings following relevant topics.
Facebook also allows its users to create custom applications for use on their business and profile pages.
LinkedIn
LinkedIn is a business-orientated social networking site that is mainly used for professional networking. The purpose of this site is to allow registered users to maintain a list of contact details of people they know and trust in business. Not only does the site allow users to connect professionally and build relationships with other users, it allows users to research companies at which they may be interested in working.
What is Social Media – Blogs
Category: Social Media| Stevens & Tate Speaks
20 Jan 2009A blog is a type of web site, usually maintained by an individual, with regular entries of commentary, events or other material such as graphics or video. Blogging allows you to get your messages out to many people at once and offers direct feedback opportunities from readers. Other benefits of blogging include:
- Building a community and sharing your expertise and knowledge with a larger audience
- Higher search engine rankings
- Communication out to a large audience
- Appear accessible
- Blogging is a low-cost alternative to have a web presence
- Build awareness of your brand
- Gain insight into your customers
Blogs offer a variety of different features and applications that allow you to “dress up” the overall template and create a more enjoyable and in-depth experience for your readers. These features can vary by platform and some will need to be downloaded or programmed before implementation and use. Some applications that you may want to consider adding to your blog include:
- Blog Search Field
- Photo Gallery (Flickr or other)
- Tag Clouds
- Article Categories
- RSS Feeds
- Article Archives
- Links to Your Website & Other Social Sites
Blogging Community Sites
Blogging Community Sites allow users to create interactive blogs based on their own subjects of interest. Some examples of Blogging Community Site include:
- Bebo
- Squidoo
- Technorati
What is Social Media?
Category: Social Media| Stevens & Tate Speaks
12 Jan 2009The latest craze to hit the advertising industry looks like it is here to stay. So just what is Social Media and how can you use it to leverage your marketing efforts? Simply put, Social Media Marketing is an engagement with online communities to generate exposure, opportunity and sales. There are many different types of Social Media platforms, including:
- Blogs
- Microblogs
- Social Networking Sites
- Social Bookmarking Sites
- Photo Sharing Sites
- Video Sharing Sites
What is Twitch?
Twitch is your source for creative happenings from all around the advertising industry. Brought to you by Stevens & Tate Marketing and Endora Digital Solutions. Find news, updates and insight on everything from print, interactive and web and social, to viral and search engine marketing. If it's happening, it's Twitch!
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- Two Hotel and Resort Groups Offer Advice on Website Design
- Consumer-Based Email Subject Lines of the Month
- Tech Trend of the Month: Mobile Coupons
- Nine Tips on How to Best Use Search Engine Marketing in the B2B World
- Facebook Launches Facebook Places
- The Time Is Now to Take Shopper Marketing Beyond the Store
- How To Avoid SPAM Filters When Executing Direct Email Communication
- What Technology Has Done to Commercials
- How to Create a Search Engine Friendly Websites
- Studies Show Twitter Users Have Big Impact On Brands
- JassiMostru: Hi Very nice and intrestingss story. [...]
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- Elmhurst Erik: The Baby Boomers are unlike any generation. They revolutionized society and mass media. I love ov [...]
- Tim Itano: Good post. And yeah, re: the "last meal" involved in the asteroid attack, I'm not sure I would use m [...]
- Paul: I agree with you, technology is making it easier for marketers to reach their consumers at home, on [...]
