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Business-to-Business

Datotel, a company specializing in IT solutions for businesses, has partnered with Stevens & Tate Marketing/Endora Digital Solutions to develop messaging with creative, a media campaign and an Internet Search program to help the company promote its newest service, cloud computing.

Datotel is a strong fit for us. They are a thought leader in their niche and are looking to expand. IT has become so advanced that it is better served being outsourced to experts,” said Dan Gartlan, President of Stevens & Tate. “We look forward to helping Datotel connect with businesses looking to make smart IT part of their competitive advantages.”

Gartlan explained that the digital and creative teams at Stevens & Tate would collaborate on a campaign that would include video, advertising and search marketing to reach and attract prospective IT clients for Datotel.

Cloud computing is a new way businesses and individuals are using systems and programs to compute. Rather than accessing software and data stored on a local server, users tap resources through the Internet from “the cloud”. It is a highly scalable and reliable system. This is typically more affordable and, with the right provider, increases security. More information on Datotel and its cloud computing services can be found at: http://www.datotel.com/cloud_computing.htm.

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Want to boost your meeting, event or conference attendance? The Meeting Planning Academy offers these 6 ideas to increase the number of participants in your next event.

  1. Have an Event Marketing Plan – Create a marketing plan that defines your goals, budget and resources.
  2. Brand Your Meeting or Event – Branding your next event with a look and feel sends a consistent message to your attendees and will attract their attention.
  3. Use the Web – Have a web site or designated section of your company’s website for information about the meeting, conference or event that proves information to attendees.
  4. Offer Group Rates – Offer discounted rates to multiple attendees from one organization or to individuals that attend more than one of your events.
  5. Location, Location, Location – The location of your meeting can play a large role in increasing attendance.
  6. Get the Word Out – Make sure to actively advertise and promote your upcoming events.

To read more of this article, click here.

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The headlines you use to increase awareness of your product, service or cause matter because audiences are actually paying attention to them!

Avoid clichés and overused phrases, as they are often rendered meaningless by audiences – they’ve heard it all before. Instead opt for phrases that are original, yet relevant, as they will be the ones to have the most impact.

This article by BtoB Online describes what makes headlines work and what does not.

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What is Twitch?

Twitch is your source for creative happenings from all around the advertising industry. Brought to you by Stevens & Tate Marketing and Endora Digital Solutions. Find news, updates and insight on everything from print, interactive and web and social, to viral and search engine marketing. If it's happening, it's Twitch!

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