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Investing in Second Tier Search Engine PPC Programs
Category: Search Engine Marketing
23 Oct 2009According to SEO Consultants, the top three search engines in the United States are:
Many marketers target their pay per click programs on all – or a combination of some – of these search engines and have found success. The question is, can you take your pay per click campaigns to more networks or search engines?
The “second tier” search engines can present marketers with an opportunity to expand their campaigns and are excellent sources of inexpensive traffic. This article from Search Engine Watch does a great job of further explaining the benefits of looking beyond the “traditional” search engines when putting together a pay per click campaign.
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- Tags: Bing, Google, pay per click, PPC, Search Engine Marketing, Yahoo
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