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Finding Consumers on Facebook
Category: Retail/Grocery| Social Media
17 Feb 2010An article recently run on eMarketer discusses that retailers who want to connect with their target audience online should go to where their customers already are – social media web sites. According to the “2010 Social Media Report”, 69% of online shoppers regularly use social media web sites, with Facebook being the most popular.
59% of users surveyed regularly use Facebook, and 22% frequent YouTube. MySpace took the 3rd spot with 15% followed by Twitter (11%) and LinkedIn (8%) rounding out the top 5.
More than 1/2 of online shoppers who use social media choose to engage with brands on these sites by becoming their “fan”, “friend” or “follower”. While some social media users interacted with a large number of brands online, most were fans of only a few. Social networking users want to engage, but their time and attention is limited.
The report also found that the top reasons for interacting with brands on social media web sites was to get a good deal and learn about the products. Only a few users were interested in customer support.
To read the entire article, click here.
Facebook’s New Redesign
Category: Social Media
5 Feb 2010Facebook is celebrating its recent 6th birthday by rolling out a dramatic redesign of its homepage. This new layout places a new emphasis on search and allows Facebook users to sort through much more information without ever leaving the homepage.
What additional changes have taken place?
- The search bar is now much larger and more prominently placed.
- Many of the items (like groups and events) that were kept in the Applications Menu have been moved back to the left sidebar on the homepage and rather than taking users to a new page, these now open within the main window where the news feed usually appears.
- Instant messaging and e-mail-like message inbox have been moved out of the periphery. Not only can users check their inbox from a dropdown menu at the top, they can send messages from there as well.
- A user’s IM contact list is no longer hidden in a popup menu in the bottom right hand corner of the site; is it now in the left sidebar.
Facebook is currently in the process of rolling these new features. The entire Facebook Community should have access to the new homepage shortly.
The Social World Just Changed…Again!
Category: Social Media| Stevens & Tate Speaks
23 Dec 2009So who doesn’t want to be Mark Zuckerberg? His Facebook Connect just opened the door for the ultimate goal; organize World Relationships. He did this by first reaching a 350 million subscriber mark and then signing a partnership with Yahoo!. This makes for a simple way to use Facebook ID and connect to other non-Facebook web sites. It also gives users the opportunity to send those interactions back to their Facebook page.
So how does this impact you? We know today that Facebook is used in businesses for many reasons:
- Meeting friends
- Finding business contacts
- Building relationships
- Raising visibility
- Gate opener
- Developing a personal brand
- Targeting your niche
- Placing targeted ads
- Getting rapid top Google placement
- Low cost marketing
What if today you wanted a greater experience on Yahoo!? Facebook will now enable you to connect with your Facebook friends on Yahoo! News, Yahoo! Sports, and Yahoo! Finance. It will also allow you to share content such as your photos from Flickr or comments on news stories with all your friends on Facebook. The content that you share with your Facebook friends will then create a loop that drives visitors back to Yahoo!. This partnership extends the current Facebook integration on Yahoo!, which allows Facebook users to access their stream and update their status from the Yahoo! homepage as well as provides the “Share on Facebook” options across the Yahoo! network and allows Facebook to access Yahoo! Contacts.
If this is still gibberish to you, 500 million people visit Yahoo! each month. All those people can seamlessly be on Facebook and share content from both engines. Period.
On Inauguration Day, more than 1 million Facebook users saw a stunning example of the power of Facebook Connect when they were able to watch any of the four live CNN video streams and discuss with their Facebook friends what they were seeing. You might guess how this might change television a few years down the road.
Communication in real time to anyone, anywhere in the world is now a reality. Hundreds of people can be discussing your topic at once, while you watch, and respond if desired. The most amazing feature of Facebook is that it’s free! Google just stepped down as the king of identity on the web for the time being.
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- Tags: Facebook, Facebook Connect, Social Media, Yahoo
Businesses Are Using Social Platforms As A Marketing Tool
Category: Social Media
12 Oct 2009Businesses are beginning to take advantage of social media platforms such as Twitter and Facebook. Not only are they creating interactive fan pages and profiles for their companies, they are also rewarding loyal fans and followers with special discounts, deals and coupons. These discounts are only available to fans of these pages and are used as incentives to get shoppers in their stores and onto their social media sites. And it’s working.
This article from the Examiner.com provides examples of how consumers are using Facebook and Twitter to check out business deals, restaurant reviews and even to help plan vacations.
Facebook Users
Category: Social Media
29 Sep 2009Did you know that, according to the Inside Facebook Blog, the fastest growing segment on Facebook is 55-65 year-old females?
Click here to become a Fan of Stevens & Tate/Endora Digital on Facebook!
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- Tags: Facebook, Social Media
What is Social Media – Social Networking Sites
Category: Social Media| Stevens & Tate Speaks
28 Jan 2009Social networking has quickly become the buzz word of the year, but what exactly is it? A social network is a social structure, or map, made up of individuals (called “nodes”) that are connected by one ore more specific types of interdependency, such as friendship, kinship, financial exchange, relationships or beliefs, knowledge or prestige. The most popular social network currently is Facebook.
Facebook
Facebook is the largest and fastest growing social network on the web with over 200 million users. It is also the most visited social network, with nearly 1.2 billion visits in January of 2009 alone. Facebook allows you to:
- Create a profile for your brand to allows postings of content, attraction of fans and interaction among your audience
- Create a group to allow certain controls over members’ participation
- Post content that includes company & product information, photos, videos, testimonials, event and promotional postings, members’ photos and information and blog postings following relevant topics.
Facebook also allows its users to create custom applications for use on their business and profile pages.
LinkedIn
LinkedIn is a business-orientated social networking site that is mainly used for professional networking. The purpose of this site is to allow registered users to maintain a list of contact details of people they know and trust in business. Not only does the site allow users to connect professionally and build relationships with other users, it allows users to research companies at which they may be interested in working.
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Twitch is your source for creative happenings from all around the advertising industry. Brought to you by Stevens & Tate Marketing and Endora Digital Solutions. Find news, updates and insight on everything from print, interactive and web and social, to viral and search engine marketing. If it's happening, it's Twitch!
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