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Category: Media News| Stevens & Tate Speaks
14 Jul 2010On the heels of an over 2-year decline, magazine ad revenues and ad pages
showed growth in the second quarter of 2010. This is good news for the print
advertising industry which experienced the greatest losses of all media
during the recession.
Second quarter revenue rose nearly 6% to $5.2 billion. Ad pages grew
marginally, up only .8%. Still, both measurements were strong on a
year-over-year basis. Some of the growth was fueled by growth in the
automotive and financial categories.
The leaders in ad page gains were ESPN The Magazine, Real Simple, The
Atlantic and Fast Company, all targeting middle-to-upper income readers.
While the summer months are forecasted to see continued growth, a successful
year will be determined during fourth quarter. If the recession dips again
and consumer spending holds tight for the holidays, 2010 may not be as
healthy as we are hoping.
Category: Media News
8 Apr 2010The U.S. Census always triggers controversy from certain segments of the population. Whether the concerns relate to politics, privacy or compliance methods, the Bureau has to defend the depth of its questionnaire beyond the simply stated “enumeration every ten years” condition set forth in the U.S. Constitution.
To marketers however, the census data is welcomed each and every decade – we hate to be utilizing, and making decisions from, data that is 10 years old! These last 10 years have contained the most significant demographic and media usage shifts in our history and the new Census will define and quantify so many for us.
Other facts of interest:
When the much-anticipated data is released, marketing strategists will need to disseminate it and re-define program demographics, scope and communication strategies. For many products groups, the changes will be dramatic to justly reflect the complexities of the new multi-dimensional U.S. Society.
Category: Media News| Stevens & Tate Speaks
5 Feb 2010With the markets on the rebound and stories of the W-Curve beginning to wane, it appears the U.S. economy may recover within the next year or so. While this turnaround is largely dependent on growth in consumer spending, marketers will need to redefine and communicate differently to the new consumer of the post-recession era.
These targets may never return to previous levels of spending, nor even think of buying products in the same way…or at the same price. The new consumer will take a much more cautious approach to spending and saving money in the future. He/she may believe that another recession could occur shortly after his/her retirement and education portfolios values return to where they were in 2007. And, price will become the key determinant in the purchase of products and services for the majority of Americans, cutting across multiple demographic and lifestyle segments.
Brand image, enhanced product features and value perceptions may not regain their former status in the purchase decisions for a long time. Marketers will be challenged in their efforts to position and distinguish their brands when all category players are competing on price.
Category: Media News
4 Feb 2010According to an article run on WebProNews this week, newspaper web sites attracted an average monthly unique audience of 72 million visitors in the 4th quarter of 2009. This number represents about 37% of all Internet users.
This data came from a custom analysis by Nielsen Online for the Newspaper Association of America. Newspaper web sites users generated more than 3.2 billion page views during the quarter while spending more than 2.4 billion minutes on these sites.
The data also found that the average time spent per person on newspaper web sites during the fourth quarter varied. In October, users spent an average of 34 minutes and 14 seconds on these types of web sites. In November it was 32 minutes and 44 seconds. In December it was up to 34 minutes and 52 seconds.
Category: Media News
14 Jan 2010Experts are claiming that 2010 will usher in the transition to mobile marketing – are you ready for it?
Many (if not most) brands are still just “dipping their toes into the water” of mobile marketing opportunities, while consumers have already dove into the deep end and are not looking back.
Need tips on how your brand can best enter the mobile arena? Here are three suggestions:
For more information on these ideas for how to play catch-up in the Mobile Internet Era most effectively, click here.
Category: Media News
12 Jan 2010According to a CES panel discussion of iPhone applications in Las Vegas that took place this month, the answer is yes. If your company does not have a mobile app, it is as though you don’t exist.
At the session, panelists urged companies to get working on mobile apps, not just for the iPhone, but for the Android and Palm as well.
“It’s like 10 years ago when the debate was: ‘do I have to get a website or not?’” said Walker Fenton, GM of NewsGator’s Media & Consumer Products. “People were unsure, but these days, the answer is obvious: if you’re not on the Web, it’s like you don’t exist.”
What do you think of this message?
To read the full article from Cult of Mac, please click here.
Category: Media News
11 Jan 2010According to Q3 data from Compete, 2010 looks to be the year that m-commerce will take off as nearly 2/5 smartphone users reported purchasing something non-mobile over their phone within the past 6 months. The data also shows that the top shopping-related smartphone activities are still research-based (reading product descriptions and/or reviews and looking for coupons or better prices).
A survey of US smartphone owners found that Android users say that they would spend the most via mobile, followed by iPhone users.
Research also showed that approximately 1/5 of mobile users planned to use their phones for shopping activities during the past holiday season.
To read more information on this growing trend, check out the article Consumers Take to Shopping by Smartphone found on the eMarketer web site.
Category: Media News
18 Dec 2009Yesterday, comScore, Inc. released its latest report on the mobile market, which provides an overview of the current mobile environment in the United States. This recent report centered on the new smartphone, Android, and how its arrival is impacting the market.
The report found that consumer awareness of the Android is increasing and 17% of Americans in the market for a new smartphone are considering purchasing an android-supported device in the next three months while 20% said they plan on purchasing an iPhone.
What are your thoughts on the newest smartphone entering the market?
Category: Media News
17 Dec 2009If any of you are wondering what the future holds for magazines, check out this video and discover one company’s vision for what it could be. For advertisers, if a device like this came to exist, it may just mean that you have the ability to put mini commercials or even microsite in the palm of readers hands. It could also give marketers the abilty to adjust messaging or promotions in near real-time based on analytics. Print isn’t dead, it’s just going digital! Watch the video courtesy of Vimeo below, then let us know what your thoughts are on how soon you think technology like this will become real.
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