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	<title>Twitch &#187; Media News</title>
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		<title>Magazine Advertising on the Upswing</title>
		<link>http://www.thedailytwitch.com/index.php/archives/846</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/846#comments</comments>
		<pubDate>Wed, 14 Jul 2010 20:27:36 +0000</pubDate>
		<dc:creator>Jeanne O&#39;Neill</dc:creator>
				<category><![CDATA[Media News]]></category>
		<category><![CDATA[Stevens & Tate Speaks]]></category>
		<category><![CDATA[Chicago advertising agency]]></category>
		<category><![CDATA[Chicago advertising consultants]]></category>
		<category><![CDATA[Chicago marketing agency]]></category>
		<category><![CDATA[Chicago marketing consultants]]></category>
		<category><![CDATA[magazine advertising]]></category>

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		<description><![CDATA[On the heels of an over 2-year decline, magazine ad revenues and ad pages
showed growth in the second quarter of 2010. This is good news for the print
advertising industry which experienced the greatest losses of all media
during the recession.
Second quarter revenue rose nearly 6% to $5.2 billion. Ad pages grew
marginally, up only .8%. Still, both [...]]]></description>
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		<title>Looking Forward to the New Census</title>
		<link>http://www.thedailytwitch.com/index.php/archives/700</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/700#comments</comments>
		<pubDate>Thu, 08 Apr 2010 18:50:33 +0000</pubDate>
		<dc:creator>Jeanne O&#39;Neill</dc:creator>
				<category><![CDATA[Media News]]></category>
		<category><![CDATA[US Census]]></category>

		<guid isPermaLink="false">http://www.thedailytwitch.com/?p=700</guid>
		<description><![CDATA[The U.S. Census always triggers controversy from certain segments of the population. Whether the concerns relate to politics, privacy or compliance methods, the Bureau has to defend the depth of its questionnaire beyond the simply stated &#8220;enumeration every ten years&#8221; condition set forth in the U.S. Constitution.
To marketers however, the census data is welcomed each [...]]]></description>
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		<title>Three Emerging Marketing Formats Poised For A Breakthrough</title>
		<link>http://www.thedailytwitch.com/index.php/archives/651</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/651#comments</comments>
		<pubDate>Fri, 05 Mar 2010 22:25:35 +0000</pubDate>
		<dc:creator>Stevens &#38; Tate</dc:creator>
				<category><![CDATA[Media News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[video marketing]]></category>
		<category><![CDATA[video sharing]]></category>

		<guid isPermaLink="false">http://www.thedailytwitch.com/?p=651</guid>
		<description><![CDATA[More and more brands and companies have begun taking advantage of social media, mobile and video and using them as an essential part of their marketing plans. As important as these formats are as advertising and marketing tools, it is also important to view emerging media with an educated eye.
Consumer brand logos are everywhere in [...]]]></description>
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		<title>Post-Recession Marketing – What’s Important to the Consumer</title>
		<link>http://www.thedailytwitch.com/index.php/archives/599</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/599#comments</comments>
		<pubDate>Fri, 05 Feb 2010 23:05:41 +0000</pubDate>
		<dc:creator>Jeanne O&#39;Neill</dc:creator>
				<category><![CDATA[Media News]]></category>
		<category><![CDATA[Stevens & Tate Speaks]]></category>
		<category><![CDATA[brand awareness]]></category>

		<guid isPermaLink="false">http://www.thedailytwitch.com/?p=599</guid>
		<description><![CDATA[With the markets on the rebound and stories of the W-Curve beginning to wane, it appears the U.S. economy may recover within the next year or so. While this turnaround is largely dependent on growth in consumer spending, marketers will need to redefine and communicate differently to the new consumer of the post-recession era.
These targets [...]]]></description>
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		<title>Newspaper Web Sites Attract 37% of All Internet Users</title>
		<link>http://www.thedailytwitch.com/index.php/archives/588</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/588#comments</comments>
		<pubDate>Thu, 04 Feb 2010 22:47:35 +0000</pubDate>
		<dc:creator>Stevens &#38; Tate</dc:creator>
				<category><![CDATA[Media News]]></category>
		<category><![CDATA[newspaper web sites]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[online media]]></category>

		<guid isPermaLink="false">http://www.thedailytwitch.com/?p=588</guid>
		<description><![CDATA[According to an article run on WebProNews this week, newspaper web sites attracted an average monthly unique audience of 72 million visitors in the 4th quarter of 2009. This number represents about 37% of all Internet users.
This data came from a custom analysis by Nielsen Online for the Newspaper Association of America. Newspaper web sites [...]]]></description>
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		<title>The Mobile Internet Era Is Upon Us</title>
		<link>http://www.thedailytwitch.com/index.php/archives/532</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/532#comments</comments>
		<pubDate>Thu, 14 Jan 2010 20:59:48 +0000</pubDate>
		<dc:creator>Stevens &#38; Tate</dc:creator>
				<category><![CDATA[Media News]]></category>
		<category><![CDATA[mobile marketing]]></category>

		<guid isPermaLink="false">http://www.thedailytwitch.com/?p=532</guid>
		<description><![CDATA[Experts are claiming that 2010 will usher in the transition to mobile marketing &#8211; are you ready for it?
Many (if not most) brands are still just &#8220;dipping their toes into the water&#8221; of mobile marketing opportunities, while consumers have already dove into the deep end and are not looking back.
Need tips on how your brand [...]]]></description>
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		<title>Should Your Company Have A Mobile Application?</title>
		<link>http://www.thedailytwitch.com/index.php/archives/521</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/521#comments</comments>
		<pubDate>Tue, 12 Jan 2010 17:17:06 +0000</pubDate>
		<dc:creator>Stevens &#38; Tate</dc:creator>
				<category><![CDATA[Media News]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[smartphones]]></category>

		<guid isPermaLink="false">http://www.thedailytwitch.com/?p=521</guid>
		<description><![CDATA[According to a CES panel discussion of iPhone applications in Las Vegas that took place this month, the answer is yes. If your company does not have a mobile app, it is as though you don&#8217;t exist.
At the session, panelists urged companies to get working on mobile apps, not just for the iPhone, but for [...]]]></description>
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		<title>Will 2010 Be The Year M-Commerce Takes Off?</title>
		<link>http://www.thedailytwitch.com/index.php/archives/509</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/509#comments</comments>
		<pubDate>Mon, 11 Jan 2010 15:39:26 +0000</pubDate>
		<dc:creator>Stevens &#38; Tate</dc:creator>
				<category><![CDATA[Media News]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[smartphones]]></category>

		<guid isPermaLink="false">http://www.thedailytwitch.com/?p=509</guid>
		<description><![CDATA[According to Q3 data from Compete, 2010 looks to be the year that m-commerce will take off as nearly 2/5 smartphone users reported purchasing something non-mobile over their phone within the past 6 months. The data also shows that the top shopping-related smartphone activities are still research-based (reading product descriptions and/or reviews and looking for [...]]]></description>
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		<item>
		<title>Welcoming Android To The Smartphone Arena</title>
		<link>http://www.thedailytwitch.com/index.php/archives/451</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/451#comments</comments>
		<pubDate>Fri, 18 Dec 2009 16:13:53 +0000</pubDate>
		<dc:creator>Stevens &#38; Tate</dc:creator>
				<category><![CDATA[Media News]]></category>
		<category><![CDATA[mobile marketing]]></category>

		<guid isPermaLink="false">http://www.thedailytwitch.com/?p=451</guid>
		<description><![CDATA[Yesterday, comScore, Inc. released its latest report on the mobile market, which provides an overview of the current mobile environment in the United States. This recent report centered on the new smartphone, Android, and how its arrival is impacting the market.
The report found that consumer awareness of the Android is increasing and 17% of Americans [...]]]></description>
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		<item>
		<title>The Future of Magazines in Debate</title>
		<link>http://www.thedailytwitch.com/index.php/archives/443</link>
		<comments>http://www.thedailytwitch.com/index.php/archives/443#comments</comments>
		<pubDate>Thu, 17 Dec 2009 18:01:51 +0000</pubDate>
		<dc:creator>Brian - Endora Digital</dc:creator>
				<category><![CDATA[Media News]]></category>

		<guid isPermaLink="false">http://www.thedailytwitch.com/?p=443</guid>
		<description><![CDATA[If any of you are wondering what the future holds for magazines, check out this video and discover one company&#8217;s vision for what it could be. For advertisers, if a device like this came to exist, it may just mean that you have the ability to put mini commercials or even microsite in the palm [...]]]></description>
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