Press releases are a great tool to use to promote your business and web site online. SiteProNews has recently published an article that further explains three good reasons why companies should try to create and distribute at least one press release each month.

1. Press Release Distribution is Good For Organic Search Engine Rankings
One of the most important components to getting ranked high on the Google, Yahoo, Bing, etc., search page results – is the number of external web sites that link to your web site.

Your news release appearing on an online or industry news site, a social networking site, a newswire such as BusinessWire or PR NewsWire, or even on a directory of press releases, helps improve your web site’s overall organic search engine rankings. In addition, many other sites and blogs may pick up your release and print it on their pages, further increasing the search engine results for your web site and business.

Did you know that a good news announcement could show up on hundreds or thousands of different sites?!

Most major news sites only keep their press releases online for about a month or so, you need to keep posting new press releases and news announcements every month to maintain your SEO rating and web page search results positions. By optimizing your press releases and embedding hotlinks, you can further increase how high up your web site will appear in the search results.

You should also make sure to post your press releases on your own web site.  By posting your press releases on your site, you increase the amount and quality of content on your site. For most search engines, the two of the most important factors towards getting a high search page result are the amount of quality links pointing to your web site and the amount of quality content you have on your site. News announcements can fulfill both.

2. Press Releases Inform Potential Customers About Your Company & Products
Most people and businesses now rely on a web search as an integral part of their search for products, and services. Seeing your news announcements all over the web – at the magazines they read, at various blogs, and as a result of web searches, can greatly help boost your company’s brand and product awareness in their mind. It is also useful to have news announcements that inform current and past customers of what is new and that you are still successfully in business.

3. Distributing Press Releases May Increase Company Press
Press outlets that come across your press releases may be interested in your news and want to include it as a standalone announcement or as part of a trend article or column. They may be doing an industry overview or product round up. It is also useful to occasionally inform press that you are an expert in your industry and are available for comment as needed. If they don’t see press releases from your company on a regular basis, you may drop off their radar screen. You need to show ongoing, consistent news and growth or the press will forget about you.

To read this article in its entirety, click here.