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smartphone apps

Mobile phones are quickly becoming the way consumers find coupons, research products, compare prices and make purchases. It makes shopping easier for consumers, but that doesn’t mean retailers are thrilled at the prospect of consumers consulting mobile phones from their aisles – after all, does Best Buy want you to know that the item in your cart can be had cheaper at Amazon – and purchased right now on your phone?

“There is fear, but it is the new reality,” said Dan Butcher, a reporter at Mobile Marketer. “Retailers are becoming aware that consumers are using their phones in the store to make decisions. They’re realizing that they need to support that platform.”

Indeed, retailers who don’t embrace the technology now will be left to play catch-up in the years to come. But there is reason for retailers to be excited about the shifting mobile landscape. Many of the mobile applications coming onto the market actually benefit bricks-and-mortar retail by improving the in-store experience or driving traffic to stores that are either nearby or boast the best deals.

A recent article on AdAge points out some of the recent retail-related mobile applications on the market today:

SHOPSAVVY
What it Does: With this app, users can comparison shop by scanning a product’s bar code with a camera phone. ShopSavvy finds the lowest prices online and at nearby brick-and-mortar retailers, as well as coupons, and lets users make transactions. Last month, ShopSavvy reported more than 42 million scans. Available on the iPhone, iPod Touch, Android and Nokia phones.

YOWZA
What it Does: Using GPS to determine shoppers’ locations, Yowza delivers coupons to nearby stores. Users can set the parameters between 1 mile and 50 miles. The app boasts more than 1 million unique users on the iPhone and iPod Touch and an additional 4 million users through a syndication deal for BlackBerry, Android and Palm.

RETREVOQ
What it Does: More of a mobile advisor than an application, RetrevoQ uses texts and tweets to dispense info. Shoppers can text 41411 or tweet @retrevoq including the make and model of the electronics product they’re considering, and RetrevoQ will respond with advice on whether it’s a good buy, a fair price, the price range available online for that product and a link to reviews at Retrevo.com, a consumer-electronics shopping and review site.

FASTMALL
What it Does: This iPhone and iPod Touch app provides interactive maps of malls, highlighting elevators and the quickest route to stores, as well as helping shoppers find food vendors and remember where their cars are parked. A shake of the phone turns up the nearest restroom location. Shoppers can also make lists and access coupons.

THEFIND: WHERE TO SHOP
What it Does: Shoppers can find which stores carry the products they’re looking for and where those stores are located, as well as compare prices with nearby retailers and online retailers. The app will even calculate the driving cost to each store. It is available on the iPhone and iPod Touch.

GROCERYIQ
What it Does: Coupons.com acquired the popular grocery app in January 2009 and released version 2.0 in December. The iPhone and iPod Touch app allows consumers to create grocery lists, organize them, access coupons and share lists with others. Shoppers can also take photos of bar codes to add items to their lists and create lists of frequently or previously purchased items.

To read the article from AdAge in its entirety, click here.

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Mark Beebe

You probably know an iPhone owner or two who just can’t wait to demonstrate their favorite application. There has been much written about the booming market of apps and how they can change your lifestyle.

But a fairer assessment is that the iPhone is a device for the polymath. Virtually any fascination is enriched with an app. Marathon racing? Try RunKeeper, which tracks your distance and time using GPS. An art lover? Yours, Vincent from the Van Gogh Museum, with its galleries and archival letters, can’t be missed. Stargazing is never the same once you’ve got Pocket Universe, an augmented reality app that points out the constellations overhead as if there were no fog or clouds obstructing your view. Even some of the sillier seeming apps, like Flashlight, really come in handy while looking for a seat in a movie theater.

But after looking into many apps, I have come up with the best of the best regarding “receiving content to read”. This keeps you on top of events and newsworthy stories from around the globe.

Instapaper (Free)
Ever come across something you would really like to read, but don’t have the time? Instapaper provides an easy way to save articles for you to read at a more convenient moment. After creating an account, you download a button for your browser. Any time you click the bookmarklet, Instapaper saves the text on a website in a readable format, stripped of ads and images. It is easy to download your saved articles to your iPhone and read them on the train ride home, or whenever you have a few extra minutes. Instapaper is widely used – and loved. Wired’s Dylan F. Tweney once wrote on the Gadget Lab blog that Instapaper “just about justifies the phone’s purchase price all by itself.” Also be sure to have a look at Instapaper’s most frequently bookmarked articles at Give Me Something to Read. It is an eclectic list of magazine articles and short fiction from publications like The Atlantic, Seed magazine, and The New Republic.

Newsstand ($4.99)
With an aggregator like Newsstand, you “subscribe” to your favorite publications so you can read them all in one place. Simply type in the names of websites that you like to read and it will alert you to fresh content. Newsstand has a mock newspaper interface for reading headlines and articles. Many newspapers and blogs even display their full articles in this format, known as “RSS,” so you can read everything in the app without waiting for Safari to load. Newsstand is best for casual use; with more than about a dozen subscriptions, the app may feel overwhelming. And use care when subscribing to large publications, like BBC News, or you will be flooded. Instead of a publication’s main feed, you might want to subscribe to specific sections like “Science & Environment,” which, in the case of the BBC, averages about 50 updates in a week.

Stanza (Free)
The Kindle may have a longer battery life and E Ink, but the iPhone has an even greater advantage as an eReader – it’s almost always with you. While the small screen may not be ergonomically ideal, the iPhone’s portability means that at a moment’s notice you can download and start reading any digital book available online. The iPhone touchscreen makes reading a seamless experience. And if you choose a public domain literary classic, it won’t cost you anything.

Of the several free eReader apps, Stanza is the finest. It is the easiest to customize, offering dozens of options to change fonts, size, brightness, and color for the most ideal reading interface. Tapping on any word prompts a dictionary definition and gives Stanza an edge over Barnes & Noble’s eReader and the Kindle for iPhone. Even purchasing a book is less complicated on Stanza, which provides fast access to several sources other than Stanza’s parent company, Amazon.

NPR (Free)
In July of last year, National Public Radio released all its material online so that anyone with enough technical savvy could build applications using the network’s vast archives and streaming audio. Shortly after, a formidable unofficial NPR app emerged called NPR Addict. The official NPR app quietly debuted last summer. Have you made the switch? You should. The official app is remarkably robust, with a sleek interface for searching by show, topic, or station.

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