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Social networking sites
AOL Says To Sell Or Shut Down Bebo In 2010
Category: Social Media
7 Apr 2010AOL Inc plans to find a buyer for its social networking site Bebo, for which it paid $850 million in 2008, or shut it down.
The level of competition in social networking makes it difficult for the company to fight larger players such as Facebook and News Corp’s MySpace, AOL said.
The company plans to decide whether to close Bebo or sell it by the end of May, it told staff on Tuesday.
“Bebo, unfortunately, is a business that has been declining and, as a result, would require significant investment in order to compete in the competitive social networking space,” the company said in a memo sent to staff.
AOL, which was spun off from Time Warner Inc in December, said it is not in a position to “further fund and support Bebo in pursuing a turnaround in social networking.”
The company said it is committed to finding interested potential buyers for Bebo. Bebo has about 40 employees, mostly in the United States.
Bebo, founded in San Francisco, is one of the most popular social networking sites in the UK, but never gained traction in the United States.
To read this article in its entirety, click here.
Is Facebook Just for Personal Use?
Category: Social Media| Stevens & Tate Speaks
7 Apr 2010I was at a seminar this last week and the conversation turned to how human resource departments are using Facebook and Twitter to see what type of person you are before they decide to hire you.
One professor from a local university spoke up to say that the majority of students who went to the university believed and utilized Facebook on a purely social level and felt that LinkedIn was their ‘professional’ social media website.
Man, do they have an awakening coming once they get into the workforce! I find it fascinating how different clients and associates use both LinkedIn and Facebook. So many of my clients in their 30’s find that Facebook is their main form of networking and generating leads for sales opportunities. They use it on a personal level, but it is so integrated with their everyday life that they naturally use it in business as well.
So wake up students – not only do you have to worry about you Facebook Profile when looking for a job, because yes, we will check it – but start getting your network of contacts on it now, because they will come in handy in the future.
Facebook Unseats Google As Most-Visited Site
Category: Social Media
16 Mar 2010According to new data from Hitwise, Facebook managed to beat Google in terms of visits between March 7th and March 13th, becoming the most visited website in the U.S. for the week. And it doesn’t look like Facebook is going to relinquish its lead anytime soon.
Heather Dougherty, Research Director at Hitwise, explained, “The market share of visits to Facebook increased 185% last week as compared to the same week in 2009, while visits to Google increased 9% during the same time frame.”
Dougherty also stated: “Together Facebook.com and Google.com accounted for 14% of all US Internet visits last week.”
This development represents a major win for Facebook. The ability to represent the social network as the number one site should count for a lot as corporate representatives talk to advertisers and investors, and could result in a direct boost in revenue. A further snowball effect in terms of user interest might occur, too, since most people like to be part of something that’s popular.
To read the entire article, found on WebProNews, click here.
Facebook’s New Redesign
Category: Social Media
5 Feb 2010Facebook is celebrating its recent 6th birthday by rolling out a dramatic redesign of its homepage. This new layout places a new emphasis on search and allows Facebook users to sort through much more information without ever leaving the homepage.
What additional changes have taken place?
- The search bar is now much larger and more prominently placed.
- Many of the items (like groups and events) that were kept in the Applications Menu have been moved back to the left sidebar on the homepage and rather than taking users to a new page, these now open within the main window where the news feed usually appears.
- Instant messaging and e-mail-like message inbox have been moved out of the periphery. Not only can users check their inbox from a dropdown menu at the top, they can send messages from there as well.
- A user’s IM contact list is no longer hidden in a popup menu in the bottom right hand corner of the site; is it now in the left sidebar.
Facebook is currently in the process of rolling these new features. The entire Facebook Community should have access to the new homepage shortly.
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