All posts tagged with
Stevens and Tate
The Dual Role of Awards
Category: Stevens & Tate Speaks
4 Dec 2009Awards come in all shape and sizes. Within any field to garner an Award comes respect but more importantly which seems to go unnoticed…results for your client. Many Advertising Agencies and Design Shops have the ability to win several awards per year, but are meaningless if they don’t produce RESULTS. It is the one ineffective segment of most award programs today including Communication Arts and Print Magazines. The IPA awards is somewhat of an exception because entrants have to prove to a jury of experienced clients that their communication strategies have worked. At Stevens & Tate Marketing/Endora Digital Solutions we have a different approach to awards. We don’t go after them! We believe that if we focus on the quality, voice, and execution, then the piece has potential for an award.
This theory might baffle some advertisers out there, but we have been consistent at winning hundreds of awards for over 19 years, including winning within the pages of Print. The first approach we take is to make sure the strategy is in place and to achieve a goal with our clients. It’s quite simple, but sometimes what the client needs will not lock up a gold or silver and that is okay. Not every piece needs to win an award.
Just last month we won six additional International Awards. They are judged by the International Academy of the Visual Arts (IAVA) I am always proud of our team when I see the results of the win, not only is it a great moral booster, our clients feel the victory as well and conclude they have partnered with an award-winning team. We were recognized with two W3 Awards for the innovative website pages created for ALDI Foods in the categories of shopping, and food and beverage and one for WhyPaveGreen.org website in the green/eco-friendly category. Also winning at the Davey Awards for outstanding creative work for the Rydal Park retirement community in the direct marketing-consumer category and Ryland Homes homebuilders in the promotional/branding category has made me realize that my hat goes off to our clients who support our bold, creative approaches which results in our best work.
Trackable and measurable is a bigger win, the award just happens naturally.
Stevens & Tate in The Chicago Sun-Times
27 Nov 2009The Chicago Sun-Times has recently published an article about Stevens & Tate’s Lend A Hand marketing giveaway!
Check out the article here.
Stevens & Tate in The Bellingham Herald
25 Nov 2009The Stevens & Tate Lend A Hand marketing giveaway was recently mentioned in The Bellingham Herald.
Click here to read the full article.
Stevens & Tate Marketing Wins Six International Marketing Industry Awards for Internet Work
Category: Anouncements
24 Nov 2009Stevens & Tate Marketing/Endora Digital Solutions has been recognized with six international awards for exceptional creative and website work, including three silver W3 Awards and three silver Davey Awards encompassing six different categories.
Stevens & Tate/Endora Digital Solutions was recognized with two W3 Awards for the innovative website pages the firm created for ALDI Foods in the categories of shopping, and food and beverage, and one for the WhyPaveGreen.org website developed for Advanced Pavement Technology in the green/eco-friendly category.
The marketing team at Stevens & Tate/Endora Digital garnered Davey Awards for outstanding creative work for the Rydal Park retirement community in the direct marketing – consumer category; Ryland Homes homebuilders in the promotional/branding category; and the Advanced Pavement Technology website in the green/eco-friendly category.
“Winning six international awards of this caliber is certainly an honor for us,” said Mark Beebe, partner at Stevens & Tate Marketing. “But the real recognition goes to our clients, who support our bold, creative marketing approach. They allow us to do our best work.”
The W3 awards competition, judged for creative excellence, is open to all organizations and individuals involved in creating, designing, maintaining, or promoting websites, online marketing or original video content created for the web. The Davey Awards honor creative excellence and exceptional execution by smaller agencies and companies worldwide.
The W3 and Davey Awards are sanctioned and judged by the International Academy of the Visual Arts (IAVA), an invitation-only body consisting of top-tier professionals from acclaimed media, interactive, advertising, and marketing firms.
Stevens & Tate Marketing Welcomes Oakbrook Companies To Client Roster
Category: Anouncements| Hotels Resorts & Travel
24 Nov 2009The Oakbrook Companies has retained Stevens & Tate Marketing/Endora Digital Solutions to serve as its online marketing agency for the companies’ properties including: Pheasant Run Resort, DuPage Expo Center, Holiday Inn Express, Hilton Garden Inn, and the Advanced Center for Training. All properties are located in St. Charles, Ill.
Stevens & Tate has a solid record of developing and implementing successful marketing campaigns in the travel and hotel industry, having served more than two dozen U.S. hotel, resort and hospitality clients from its Chicagoland location.
“We understand the need for smart messaging in the soft travel market. But as important as strong messaging, so is the effective and efficient delivery of it,” said Dan Gartlan, President of Stevens & Tate. “Our track record of award-winning work with hospitality accounts proves that we have the ability to deliver in both areas. We very much look forward to delivering effective solutions for Pheasant Run and Oakbrook’s other properties.”
Marketing Experts Discuss New Media Strategies At IFRA/GMA 2009 Annual Conference
Category: Anouncements| Retail/Grocery
3 Nov 2009Internet advertising experts and media consultants from Comcast, CBA, Tribune Media Group (TMG), Endora Digital Solutions, Daily Herald and Google™ came together at the Illinois Food Retailers Association/ Grocery Merchandising Association (IFRA/GMA) 2009 Annual Conference to discuss new media strategies.
The panel discussion, titled “Reaching Consumers in the New Century: The Internet and New Media,” advised independent grocers of trends in the consumer use of traditional media, and presented new, affordable and measurable ways of using the Internet and digital media to reach their customers.
Stevens & Tate Marketing President Dan Gartlan, who served as moderator, said, “The marketing landscape is changing rapidly. The tried-and-true media that food retailers have relied on in the past is under siege. Currently, effective consumer marketing requires an added strategy for Internet media, search and social.”
Gartlan provided an overview of trends in traditional media marketing, focusing on newspapers and television. Each panel member then made a brief presentation relating to his area of expertise, followed by audience questions.
The panel discussion format with questions from the audience was chosen by Gartlan to provide immediate and useful answers to specific marketing questions from IFRA members. “It’s important to send people back to their workplace with actionable information they can use immediately, after they’ve invested their time attending a conference,” said Gartlan.
Toward that end, Gartlan’s team also provided a complimentary website evaluation to each retailer who requested the service during the registration process. Recipients of the evaluations are welcome to contact Stevens & Tate to execute recommended changes, but are under no obligation to do so.
The IFRA/GMA 2010 Annual Conference is scheduled for Sept. 28-29, 2010.
IFRA is a non-profit trade association dedicated to the profitability and growth of locally owned and owner-operated retail food stores located in Illinois and the suppliers that service them. The association provides essential and timely information about general industry topics and legislative issues that affect this sector of the food retailing industry. For more information visit www.ilfood.org or call 800-624-6712.
Check out more photos from this event on the Stevens & Tate Flickr Photostream.
Stevens & Tate Marketing and Endora Digital Solutions Announce Lend A Hand Marketing Giveaway
Category: Anouncements
29 Oct 2009Stevens & Tate Marketing and Endora Digital Solutions is pleased to announce our Lend A Hand Marketing Giveaway! In recognition of the challenges that many organizations are facing today, we are awarding $30,000 worth of complimentary marketing services to one well-deserving non-profit organization. We are happy to do our part to help in these challenging times — to give back to those industries that have helped us get where we are today.
Please visit the Lend A Hand section of the Stevens & Tate web site for more details and to register to win.
Selecting the Right Packaging for Your Products
Category: Food Packaging
21 Oct 2009At Stevens & Tate, we have seen brands jump in sales over 75% with just a re-design. It is never to be underestimated on the strategy behind a brand and the emotion that can evolve.
Walmart’s recent launch of the Great Value line isn’t trying to pass itself off as a clone of the brands it competes against, but instead letting that bland whiteness aim to set the brand apart with a distinct look and identity. Keep in mind the new Target strategy is not to have the word “Target” but just the bulls eye. Can your brand do that? Target’s new Up & Up line of private label doesn’t even show the bulls eye anywhere expect the back of each product very small by the promise statement.
As we tell all our clients, stay consistent and on strategy with every move you decide on your label. Good Brands just don’t happen, they change behaviors.
The article “Select the Right Food Packaging” highlights these ideas and stresses the importance of having your product stand out on the shelf so they are not overlooked.
Brainstorming: The Search for the Big Idea
Category: Creative| Stevens & Tate Speaks
15 Oct 2009It rarely lives in the same place more than once. Its voice is constantly changing and it inhabits a new host at every turn. It can arrive in a hot, morning shower, in a car stuck in bumper-to-bumper traffic, or while waiting for a ride in the pouring rain. It can appear in an elevator, while rock climbing or looking out the window of a plane thousands of feet in the air. And what exactly is this creature? It is the Big Idea and here, at Stevens & Tate, we’ve been hot on its trail, tracking it for almost two decades.
In our experience, big ideas have come from, both, very expected sources and from the least likely places, which makes holding onto it all the more important. When big ideas are forgotten it is one of the most maddening moments an Agency professional can experience. But when you do capture one, it’s electrifying.
From our observations, a Big Idea tends to elicit two reactions: One, it’s so obvious and on-point that team members try to add extraneous content to the idea which ultimately weakens its message, or, two, others instantly gravitate to the idea, layering their own meaning and story-telling support.
So, what defines the home-run idea/concept? While not easily measured or quantified, they do seem to share these characteristics:
- It has an undeniable “It” factor that keeps drawing viewers/readers back.
- It often doesn’t require a lot of explanation to its audience.
- It solves the problem/need in a fresh way.
- It has legs, meaning it is campaignable, extendable or can outlive the moment.
- Its audience appeal is broader than originally expected.
- Others secretly (or openly) wished they had created it!
Finding these breakthrough ideas is rarely an accident. The likelihood of unearthing the sparkling new concept is certainly enhanced by insightful, up-to-date marketing briefs – the variety that were developed with close client input – customer interviews, focus group feedback, competitor shopping trips as well as personal guerilla site visits to the client themselves. These can all provide the kindling needed to get the fire really going.
Stevens & Tate Takes Advantage of Dale Carnegie Training
Category: Education & Training| Stevens & Tate Speaks
22 Sep 2009At Stevens & Tate and Endora Digital Solutions we use Dale Carnegie education and philosophies in our work environment to help us become more efficient in daily activities and learn to work better as a team.
Not only is Dale Carnegie a client of ours, they are also a strong resource for Stevens & Tate and Endora Digital Solutions in being effective. Their focus on giving people in business the opportunity to sharpen their skills and improve their performance in order to build positive, steady and profitable results has been a great influence in our company.
How good are you at setting goals? At Dale Carnegie, setting goals is a vital part to accomplishing both your daily and long-term agendas. Take the Self Assessment Quiz below to find your strengths and weaknesses in goal setting. Knowing this information will help you to establish a more effective way to set and achieve your goals.
Take the Self Assessment Quiz here.
What is Twitch?
Twitch is your source for creative happenings from all around the advertising industry. Brought to you by Stevens & Tate Marketing and Endora Digital Solutions. Find news, updates and insight on everything from print, interactive and web and social, to viral and search engine marketing. If it's happening, it's Twitch!
Categories
- Anouncements (16)
- Business-to-Business (3)
- Creative (6)
- E-Mail Marketing (16)
- Education & Training (2)
- Food Packaging (5)
- Homebuilding (15)
- Hotels Resorts & Travel (14)
- Media News (19)
- Project & Campaign News (6)
- Retail/Grocery (34)
- Search Engine Marketing (24)
- Senior Living (9)
- Social Media (63)
- Stevens & Tate Speaks (69)
- Uncategorized (3)
- Web 2.0 (18)
- What People Are Saying About Stevens & Tate (10)
- Top Resort E-Mail Subject Lines of the Month
- E-Mail Subject Lines of the Month for Homebuilders
- This Is Not Your Father’s Advertising
- Subject Lines of the Month for Consumer-Based E-Mails
- Using Social Media to Attract a Viral Campaign
- Top 10 WordPress Terms You Should Know
- Google Improves Border Accuracy in Google Maps
- Tech News of the Month – Apple iPhone 4
- Branding and the Recession
- Attraction Marketing: How Can You Do More Within Your Organization To Draw Business To You?
- JassiMostru: Hi Very nice and intrestingss story. [...]
- Tim Itano: Agreed! On both your baby boomer comment and your admiration of oval rubber coin holders. I have not [...]
- Elmhurst Erik: The Baby Boomers are unlike any generation. They revolutionized society and mass media. I love ov [...]
- Tim Itano: Good post. And yeah, re: the "last meal" involved in the asteroid attack, I'm not sure I would use m [...]
- Paul: I agree with you, technology is making it easier for marketers to reach their consumers at home, on [...]
