All posts tagged with
Stevens and Tate
Stevens & Tate Marketing Announces New Promotion
Category: Anouncements
31 Aug 2009Dan Gartlan, president of Stevens & Tate Marketing/Endora Digital Solutions, has proudly announced the promotion of Debbie Szwast to Account Services Director.
Szwast previously served Stevens & Tate as an Account Supervisor. With more than 15 years of agency experience, MBA and a Master of Arts from DePaul University, Szwast has lead her account team to help execute comprehensive campaigns and on-target strategies for all of her clients.
In addition to serving as a supervisor on select accounts, Szwast will now be coaching the department in meeting client expectations of high-quality work, while remaining fiscally responsible in these challenging economic times.
“Debbie has proven to be a talented strategist working on some of our top national accounts and this promotion comes without question,” said Gartlan. “Her leadership experience and her higher education offer a unique and strong combination. I am sure with her coaching she will lead the department and the agency to even greater future successes.”
Rydal Waters and Rydal Park Signs On With Stevens & Tate
Category: Project & Campaign News| Senior Living
19 Aug 2009Rydal Waters and Rydal Park quickly underwent redevelopment and construction while signing on for an all new marketing experience at the end for 2009.
Out of Abington Township, Pennsylvania, Rydal Waters is a newly constructed planned Continuing Care Retirement Community looking to attract by offering a unique senior living housing. Also out of Abington Township, Rydal Park is an established and successful Continuing Care Retirement Community looking to take a cooperative approach to 2008 fourth quarter and 2009 marketing with Rydal Waters.
Both owned and operated by Presby’s Inspired Life, an organization that has served senior adults in the Greater Delaware Valley for more than 50 years, the communities strive to fill their housing units.
Within the rapid construction and reconstruction timelines commissioned in 2008, the two communities were forced with developing new marketing for their communities. Working as a hired consultant from Greenbrier, Stevens & Tate stepped up to the plate.
“I always tell people that Stevens & Tate knows more about my business than I do. They are strategic in their thinking, careful to pay attention to all the details, their execution is exemplary and they are fun people,” commented Barry Johnson, Senior Vice President of Marketing for Greenbrier Development.
To find out more about Rydal Park, please visit http://rydalpark.org/. To learn more about Rydal Waters, please visit http://rydalwaters.org/.
Shanty Creek Seeks Website Experience
Category: Hotels Resorts & Travel| Project & Campaign News
8 Dec 2008Shanty Creek Resorts in Northern Michigan has again awarded Stevens & Tate with work. This time the renowned resort was looking to improve its web experience that would engage current and potential costumers.
Shanty Creek Resorts offers 72 holes of championship golf, 49 downhill skiing runs, and one of the finest spa resorts in Michigan. With three distinct villages, this renowned four-season resort offers multiple accommodations of warmth and comfort to satisfy all ages for either professional or personal experiences at Shanty Creek.
In October of 2008, Shanty Creek Resorts expressed the need to create a more up-to-date “experience” on their website to match the experience that they create at their resorts. Stevens & Tate, agency of record since 2007, answered their call with in-depth web support.
“Shanty Creek knew it needed to reflect more of it’s brand on the website. Since we developed that brand, they agreed we could do the best job of positioning the website to echo the resorts messaging, which would in turn drive more return visitors to the site,” said Mike Kolin, an Account Supervisor at Stevens & Tate.
With the Website updates now live, there has been an emphasis placed on Search Engine Marketing with a blend of seasonal pay per performance campaigns, and site optimization, link building and directory listings with monthly tracking and reporting.
As the Michigan vacation of your dreams awaits you at Shanty Creek Resorts, the up-to-date web experience awaits you at shantycreek.com.
Ryland Homes Builds Strong Relationships
Category: Homebuilding| Project & Campaign News
1 Nov 2008Ryland Homes West Region has paired with the North Region on choosing Stevens & Tate as its advertising agency in Denver, Las Vegas, Phoenix, and all of California.
Founded in 1967, The Ryland Group continues to be a leading national homebuilder and mortgage-finance company that’s made up of 22 home building divisions in the United States, with the north and west region occupying 11 of these divisions. Since its inception, Ryland Homes has built more than 275,000 homes across the country, which helps to provide longevity and trust to the homebuyer.
Since December of 2007, Stevens & Tate has worked with the North Region of Ryland Homes to help provide more strategic thinking that mobilizes quickly in this ever-changing Real Estate market, while offering competitive creative solutions. Stevens & Tate has been successful at staying on track with Ryland Homes’ value for national strength, with a local focus on the north region divisions and hopes to bring parallel success out west during these difficult times for other homebuilders.
“In this challenging housing market, builders are looking for smarter marketing, lower cost per lead, and generally rebuilding marketing plans from the ground up and that’s what we bring to Ryland,” said Dan Gartlan, President of Stevens & Tate.
Stevens & Tate looks to utilize diverse and integrated strategies to help meet the advertising needs of Ryland Homes including strategic planning, data analysis, Internet rich media plans, umbrella campaigns modified to specific divisions and creative solutions with trackable results.
What is Twitch?
Twitch is your source for creative happenings from all around the advertising industry. Brought to you by Stevens & Tate Marketing and Endora Digital Solutions. Find news, updates and insight on everything from print, interactive and web and social, to viral and search engine marketing. If it's happening, it's Twitch!
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