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Category: Stevens & Tate Speaks| Web 2.0
30 Jun 2010ClickTale is the industry leader in Customer Experience Analytics (CEA), providing businesses with revolutionary insights into their customer’s online behavior.
ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that complement traditional web analytics.
Features of ClickTale Include:
1. Visitor Recordings
The Visitor Recordings feature of ClickTale allows you to see everything that your visitors do on your web page.
ClickTale captures every mouse move, click, scroll and keystroke by using a tiny piece of JavaScript embedded into your website. The whole process is completely transparent to the end user and has no effect on site performance.
2. Mouse Move Heatmaps
ClickTale’s Mouse Move Heatmaps allow you to get a comprehensive, visual representation of what visitors are looking at and focusing on within a web page based on thousands of visitors to your site.
**Independent research shows that there is an 84% to 88% correlation between mouse and eye movements, allowing us to create high-precision heatmaps based on just user’s mouse movements.
3. Attention Heatmaps
ClickTale’s Attention Heatmaps allow you to see how much attention a specific web site are gets from your visitors, what content your visitors care about, what they read and what they skip over.
Using the Attention Heatmaps, marketers can identify the boring areas of a site that most visitors skip. These areas increase visitor frustration and cause potential customers to abandon the site.
4. Scroll Reach Heatmaps
ClickTale’s Scroll Reach Heatmaps allow you to see where the page fold lies on your site and how far visitors scroll down, and at what point your visitors abandon the page.
Using the Scroll Reach Heatmaps, you can discover which pages need to be shorter and which ones could be made longer.
5. Click Heatmaps
ClickTale’s Click Heatmaps allow you to discover everywhere a visitor clicks on your site, whether it is a link, image, text or dead space.
Using a Click Heatmap you can see which links aren’t getting enough clicks and which call-to-action buttons are being ignored.
6. Form Analytics
Using the Form Analytics, you are able to discover which fields of your online forms take too long to complete, which ones are most frequently left blank, and which ones cause your visitors to leave.
7. Link Analysis
Discover how visitors respond to and interact with your hyperlinks. ClickTale reports on:
8. Custom Alerts
ClickTale allows you to set up custom e-mail alerts for when your customers complete or drop out of any business process or conversion funnel.
Alerts can be set up:
9. Real Time Monitor
The Real Time Monitor allows you to see where your visitors are coming from and watch exactly what they are doing and where they are browsing in Real-Time.
10. Page Reports
ClickTale gives users the ability to monitor unique page performance statistics.
Page Reports include:
11. Demographics Report
ClickTale allows you to see a complete analysis of your visitors’ demographic information, including:
Benefits of ClickTale
ClickTale helps you improve the quality and effectiveness of your web site. The Benefits of using ClickTale include:
Does your company currently use ClickTale? Contact us and let us know what you find beneficial? We would love to tell your story.
Category: Stevens & Tate Speaks| Web 2.0
16 Jun 2010With 42% of Americans using smart phones, the use of mobile friendly websites is becoming more and more necessary in order to reach more of today’s consumers.
Endora has put guidelines in place to coordinate with the World Wide Web Consortium (W3C) Mobile Web Best Practices:
Some good examples of mobile friendly websites include:
BBC.mobi: they offer a clean and crisp layout with easy to find content. They also offer content based on the type of phone you have to make it easier for the end user.
Delta.mobi: Formerly Northwest, Delta offers useful services on their mobile website, including flight status checks and online check in. Their application is simple to use and the low graphics make it fast to move through.
Google.mobi: Google is always a great example of how to take full advantage of online tools. They offer graphics that are well executed and provide added value to the experience.
Category: Stevens & Tate Speaks| Web 2.0
14 Jun 2010QR code is a matrix code (or two-dimensional bar code) created by a Japanese automotive component manufacturer in 1994. This technology is recently becoming adopted by the marketing world.
Common in Japan and Europe now, “QR” is derived from “Quick Response” and it allows users to access additional information products through mobile devices.
How Do They Work?
QR codes work in conjunction with smartphones. Simply scan the QR Code using the camera or scanner in your smartphone and (if you have the application loaded on your smartphone) you will instantly have access to special information about the product (usually in the form of a dedicated mobile website).
QR codes can:
Two great examples of how QR Codes are used:
Benefits of QR Codes:
Is your company currently using QR codes? Contact us on how. We would love to tell your marketing story.
Category: Web 2.0
21 May 2010Steve Jobs was recently quoted as saying “No one will be using Flash. The world is moving to HTML5″ igniting interest in HTML5 and sparking numerous debates online in blogs and forums.
It’s not just Apple pointing to HTML5 as an internet revolution, Microsoft, Google, Opera, Mozilla, W3C and even Adobe themselves agree. In fact HTML5 may become historic for that very reason. It is arguably the only time Google, Microsoft and Apple have ever agreed on anything.
How HTML5 evolved was largely due to a disagreement with the W3C over Error Handling and the failure to embrace modern Internet applications. In 1997, W3C announced it would no longer extend HTML4 and saw XML and XHTML as the future. Draconian Error Handling, (Draco was the Greek leader that issued death penalties for minor offences), instructed that browsers were to treat all errors in XML as fatal. With 99% of web pages showing minor errors, and the lack of new features in XML, many webmasters ignored the new standard or continued to serve their websites as HTML, even when adopting XHTML.
In 2004, a group of developers and browser vendors including Apple, Opera and Mozilla gave a presentation to the W3C on evolving HTML4 to include new features for modern web applications. The W3C rejected their proposal of extending HTML and CSS. Those interested in evolving HTML4 rebelled and broke away from the W3C, forming their own working group called WHATWG (Web Hypertext Applications Technology Working Group). At the core of the WHATWG beliefs was backwards compatibility and forgiving error handling. WHATWG’s vision was to extend HTML features including form handling while ensuring that it would degrade gracefully in older browsers. While the W3C wanted the world to move to a new standard XML, WHATWG planned to evolve existing HTML to support a modern Internet.
In 2006, Tim Berners-Lee, the founder of the W3C, recognized that the rebels at WHATWG had gained momentum and announced that the W3C would work together with WHATWG to evolve HTML. The W3C HTML Working Group was formed, working with HTML in conjunction with XHTML. HTML5 was officially born. In October 2009, W3C shut down XHTML2 making HTML5 the future of the Internet. The pirates had taken over the ship.
HTML5 marks a change in attitude from the W3C and seeks to support the diversity of HTML rather than just enforcement of web standards. It is an incredible achievement that HTML5 is backward compatible, meaning most of HTML5 can be used straight away albeit with some JavaScript hacks on semantics for IE. Ideas from W3C, Apple, Microsoft, Google, Mozilla, Opera and many other experts combine to pull the best bits out of HTML and browsers past into an exciting upgrade of the HTML language that promotes inclusion not exclusion.
In many ways HTML5 simplifies web pages, taking laborious tasks such as form validation away from web authoring and into the browser. The idea of making the browser do the work probably stems back to IE3, where Microsoft provided the first browser to build in CSS support. HTML5 introduces new tags for page structure and semantics of documents.
New markets in Typography are opening up with the implementation of “@font-face”, meaning designers at last can transfer the visual appeal of print to the web thanks to advances in CSS and HTML5. Large JavaScript libraries such as MooTools and JQuery can be slimmed down as HTML5 transfers many common tasks directly into the browser. Client side storage, session storage and client side posting are set to change how we communicate on the web. Web applications such as video are embedded by HTML without the need of JavaScript. Sites will begin to move away from Flash to deliver their video and onto HTML5, especially when current codec concerns with Mozilla Firefox are resolved.
New HTML5 API’s, such as drag and drop, are reverse engineered from Microsoft, ensuring that they are supported from the start by IE. What developers of HTML5 such as Ian Hickson (Opera) have done is to view the modern web and say, “OK that’s what people are trying to do, how can HTML5 support that”.
Unlike previous web standards based releases such as XHTML 1.1 and the never finished XHTML 2.0, HTML5 is backward compatible and is here to stay. With the involvement of people that have been critical of the W3C, HTML5 brings a standard based upgrade of HTML that is fully supported throughout the industry. HTML5 will genuinely future proof your site without the danger of your markup depreciating in a couple of years.
HTML5 timetable for completion is in 2022, which has left many webmasters confused as to its relevance now. However, any website can begin using the new specification immediately by simply changing the doc type to “<!DOCTYPE html>”, the lowest number of characters required to trigger standards mode in IE. Currently, only beta versions of browsers IE9, Chrome, Safari, Firefox and Opera support advanced HTML5 elements. However, typography “@font-face” is fully supported in current browsers. For more information have a look at Ethan Dunham’s “FontSquirrel.com” and Jeffrey Veen’s “Typekit.com“. Other HTML5 features such as “Drag and Drop” and “ContentEditable” are also currently supported. You can follow the implementation of HTML5 in modern browsers at “HTML5Readiness.com” and “Caniuse.com“.
To read this article in it’s entirety , click here.
Category: Web 2.0
9 Apr 2010This week, SiteProNews published an article written by Chris Haycox that discussed the growing buzz about Web 3.0. The article aimed to filter out the hype, self-serving PR, old-fashioned nonsense, newfangled marketing verbiage and other noise surrounding web 3.0 to give the reader a better understanding on what web 3.0 actually entails.
The first thing to remember is that, like “Web 2.0,” the term Web 3.0 is not an official term of any sort, does not represent any particular protocol or standard, belongs to no one – and is used, misused and made nearly meaningless by everyone. It is, quite simply, just an arbitrary “version number” that, at most, describes how the Internet is built and how it delivers services, at least as of the freeze-framed moment in time that represents the end of 2.0 and the start of 3.0.
Sometimes it is called the “semantic Web,” but perhaps the less-used term “everyware” is more descriptive. The new scenario is one of ubiquitous computing, the advent of cloud computing where a “thin client” (no- or low-powered PC, or even just a monitor and mouse) runs cloud-based applications using cloud-based data and services. The Apple iPhone, iPod and iPad are all examples of formerly standalone devices that were integrated into the Web, and connect people in a seamless, real-time and very simple way with – well, with everything, from libraries and department stores to other people, anywhere in the world.
From Read-Only to Interactivity
One of the Web’s true “parents” was Tim Berners-Lee, who had his own notion of how the technology and the Internet developed. The first phase of the Web had read-only capabilities. It was essentially a spectator experience until read-write functionality came along that included services to enable contribution, collaboration, content creation and interactivity. The next step in Berners-Lee’s version vision, Web 3.0, is heralded as “new territory,” where users can assemble and run their own applications, create all sorts of cooperative and collaborative enterprises, and truly put their ideas in motion rather than simply uploading stuff to this, that or the other site.
People with money invested in other, still-useful devices – phones, PDAs, fax machines, etc. – don’t have to worry about Web 3.0 making them obsolete. In addition to letting users create their own tools, Web 3.0 is another step in the evolution of usage and interaction in which the Internet holds multiple databases and content that will be accessible to many non-browser-based devices and applications. The obvious uses will be video that streams from a PC to a TV, picture frames that receive wireless updates from an online or local photo app, and phones that display items recommended by your trusted sources – friends, review sites, experts – when you’re shopping.
From Data to Knowledge
In addition to the foregoing characteristics, Web 3.0 is also said to encompass other important advances. For one thing, all sorts of inputs are possible, which means all sorts of new combinations become possible. Content can be made even more broadly relevant when it’s related to GPS, so that social networking, for example, can be enhanced by knowing who is where and doing what.
More importantly, you will get more and better control of your data and be able to establish a number of personalization systems to “wrap” your personal information with different levels and types of protection – so that you can share it widely, narrowly or not at all. Over time, the accuracy of recommendations and trustworthiness of ranking systems will help us determine which data sources to take seriously and which to avoid.
From Business Faxes to Online Games
With the rise of “linkable web apps” you will be able to use all of your different desktop, server and mobile devices and applications – telephones, fax machines and online fax services, instant messaging, pagers – and control them from a single browser window on your desktop, smartphone or handheld device. All of it will take place in an always-on, always-everywhere environment, with functionality embedded sometimes in hardware, sometimes in software, sometimes in both – so that when you need to take care of business without downloading the capability, you’ll be able to do so.
Along with more of the visual and voice-based services that are already starting to proliferate, there will be more lifelike avatar interactions in the growing virtual social networking world. This will lead to social shopping trips and virtual reality gaming far beyond anything currently being done.
In mid-2009, the “Wall Street Journal” ran a story on the development of Web 3.0 capabilities and the promise of ever-greater interconnectedness among technologies, products, services and people. The story even gave us a yardstick by which to measure the success of Web 3.0, if in fact it does succeed. If, as the WSJ puts it, “computing could become as integrated and invisible as electricity and just as important” – and we can attribute it to the new and improved Web – we’ll know that the promise has lived up to the hype. Here’s hoping!
To read the entire article, click here.
Category: Web 2.0
25 Feb 2010Microsites are developed to showcase a unique product or service offered by a larger entity. They typically mimic the messaging of the brand and are not afraid to drive users to the corporate website for further investigation.
A microsite is not a landing page. Typically, a landing page is one page that links the reader to your Web site or makes a simple call to action. A microsite, if used to its full potential, can provide you with an opportunity to move your customers closer toward a buying decision or next level of the sales cycle. A true microsite is multilayered and can be thought of as a launching pad for myriad marketing opportunities.
Microsites work well when they are used as:
One of the advantages to using microsites is that you can tailor them towards segments of your audience versus trying to reach the masses.
Tips on strong microsites include:
Category: Web 2.0
3 Feb 2010RSS (Really Simple Syndication) is a format for delivering regularly changing web content. Many news-related sites, blogs and other online publishers syndicate their content as an RSS Feed so whoever would like to read their published content can obtain it regularly.
Recently, SiteProNews has published an article that helps readers understand the terms relating to RSS. Check out the ABC’s of RSS below:
A – AutoDiscovery
Auto Discovery is code that is inserted into the header of an HTML web page, which then indicates to readers that an RSS feed is available for the content.
B – Blogs
Blogs are web logs that are updated regularly, usually on a daily basis. Blogs generally contain information related to a specific topic. In some cases, blogs are used as daily diaries about people’s personal lives, political views, or even as social commentaries. The truth of the matter is that blogs can be shaped into whatever the author wants them to be. While initially thought of as diaries or online journals, blogs have evolved into the latest fresh web content.
C – Cache
Cache is a temporary storage area for frequently-accessed or recently-accessed data. Having certain data stored in a cache area speeds up the operation of the computer. Using a cache with RSS feeds will help minimize bandwidth and display an RSS feed’s content quicker.
D – Display
Many webmasters post the content of an RSS feed on their website. They use either PHP, ASP, or javascript for such purposes. If done properly, the feed’s content will dynamically update as the content of the feed changes.
E – Elements
Within an RSS feed, there are various feed elements. The elements of an RSS feed are defined by tags.
F – Filter
Many RSS feeds contain duplicate or similar content. Publishers can filter RSS feeds so that they only see content that they wish to see, by filtering out duplicate postings.
G – GUID
GUID stands for Globally Unique IDentifier. The RSS specification strongly suggests that each RSS feed item have a unique GUID. If you are creating feeds, a GUID is important because GUIDs are often used by feed readers and aggregators to determine if a feed item is new or simply an existing item that has been updated. Each item in the RSS feed should have a unique GUID.
H – HTML
HTML, which is the acronym for HyperText Markup Language, is frequently used to design websites.
I – iTunes Namespace
The iTunes Namespace allows the user to add the information necessary to have a podcast listed on the Apple iTunes Music Store (ITMS).
J – JavaScript
JavaScript can be used to display the content of an RSS feed.
K – Keywords
Keywords should be integrated into the RSS feed to help search engines determine what the RSS feed is about.
L – Links
Links are used to direct RSS readers to the original webpage containing information that directly relates to the feed.
M – Mashup
A mashup is a combination of multiple RSS feeds that have been merged together to create a new, single feed.
N – Namespace Extensions
The RSS specification allows you to create and use your own custom elements (tags) in any RSS feed by declaring your own namespace. Doing this is 100% in line with the RSS specification and the feed will validate. However, you should have a specific and well-planned reason to do so. No RSS readers, or other RSS processing applications, will be able to use your custom info for any purpose. Adding elements (tags) would typically be used only in an in-house situation where both the writing application and the reading application have prior knowledge of the new tags.
O – OPML
OPML, or Outline Processor Markup Language, is a file format standard that can be used to exchange subscription lists between programs. OPML is used as a standard to import or export groups of RSS feed subscriptions. OPML was initially designed by Radio UserLand as a file format for outlines. The purpose of this format is to provide a way to exchange information between outliners and Internet services. OPML has since been adopted for other uses, the most common being to exchange lists of RSS feeds between RSS aggregators. OPML is an open format, allowing other services to extend the format. While OPML was not initially designed as a vehicle to share RSS feeds, it has become the de facto standard. OPML, like RSS, is based on RSS, and because of the similarities, those familiar with RSS have embraced OPML as a way to share RSS feed collections
P – Podcasting
Podcasting is online audio content that is delivered via an RSS feed. Many people equate podcasting to “radio on demand”. However, in reality, podcasting gives the listener far more options than radio does, in terms of content and programming. In addition, podcast listeners can determine their own time and the place for listening, meaning they decide what programming they want to receive, and when they want to listen to it. Listeners can retain audio archives to listen to later, at their leisure. While blogs have turned many bloggers into journalists, podcasting has the potential to turn podcasters into radio personalities.
Q – Query
Webmasters can create RSS feeds based on search queries for their websites.
R – RSS
RSS is a standard format for syndicating content on the Internet. The content can be anything! Information contained in an RSS feed is often syndicated on other sites, which expands its reach. Website visitors love RSS because they choose which feeds they wish to subscribe to. If at any point they are unhappy with the content contained in the RSS feed, they simply unsubscribe and no longer receive notification of feed updates. RSS is really a win-win for both subscribers and publishers. In order to get a better understanding of how RSS works, download an RSS reader or use a web aggregator and subscribe to an RSS feed (they are usually indicated by a small orange icon).
S – Syndication
Syndication is the supply of material for reuse and integration with other material.
T – Template
Many webmasters use templates to layout the contents of their RSS feed and make it match there website.
U – URL
URLs can be embedded into the description of the RSS feed items, so that when the feed is syndicated, the content originator gains backlinks.
V- Validate
Feed validation is important. If a feed is not properly formed, it will not always be valid for reading.
W – Website
Updates RSS feeds can be set up to notify visitors when a website changes.
X – XML
RSS is a subset of XML, or eXtensible Markup Language.
Y – Yahoo Answers
Yahoo’s interactive system of questions and answers can be tracked using RSS feeds. You can create keyword or category feeds for anything in Yahoo Answers.
Z – Zero Feeds
Not having RSS feeds for your website puts you at a competitive disadvantage. RSS feeds bring traffic and help the stickiness of your website.
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