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Yahoo

Yahoo and Twitter have reached an agreement that will allow for Twitter feeds to be put on various Yahoo sites, including the Yahoo home page as well as search, e-mail accounts, and Yahoo sites devoted to news, finance, sports and entertainment.

The terms of the deal were not announced.

Yahoo also will include Twitter content on its sites containing complementary information. For example, a Yahoo user reading a certain news item may also see Twitter updates on that news on the same page.

Both Google and Microsoft Corp.’s Bing have similar deals integrating Twitter feeds.

To read the entire article, click here.

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Mark Beebe

So who doesn’t want to be Mark Zuckerberg? His Facebook Connect just opened the door for the ultimate goal; organize World Relationships. He did this by first reaching a 350 million subscriber mark and then signing a partnership with Yahoo!. This makes for a simple way to use Facebook ID and connect to other non-Facebook web sites. It also gives users the opportunity to send those interactions back to their Facebook page.

So how does this impact you? We know today that Facebook is used in businesses for many reasons:

  • Meeting friends
  • Finding business contacts
  • Building relationships
  • Raising visibility
  • Gate opener
  • Developing a personal brand
  • Targeting your niche
  • Placing targeted ads
  • Getting rapid top Google placement
  • Low cost marketing

What if today you wanted a greater experience on Yahoo!? Facebook will now enable you to connect with your Facebook friends on Yahoo! News, Yahoo! Sports, and Yahoo! Finance. It will also allow you to share content such as your photos from Flickr or comments on news stories with all your friends on Facebook. The content that you share with your Facebook friends will then create a loop that drives visitors back to Yahoo!. This partnership extends the current Facebook integration on Yahoo!, which allows Facebook users to access their stream and update their status from the Yahoo! homepage as well as provides the “Share on Facebook” options across the Yahoo! network and allows Facebook to access Yahoo! Contacts.

If this is still gibberish to you, 500 million people visit Yahoo! each month. All those people can seamlessly be on Facebook and share content from both engines. Period.

On Inauguration Day, more than 1 million Facebook users saw a stunning example of the power of Facebook Connect when they were able to watch any of the four live CNN video streams and discuss with their Facebook friends what they were seeing. You might guess how this might change television a few years down the road.

Communication in real time to anyone, anywhere in the world is now a reality. Hundreds of people can be discussing your topic at once, while you watch, and respond if desired. The most amazing feature of Facebook is that it’s free! Google just stepped down as the king of identity on the web for the time being.

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According to SEO Consultants, the top three search engines in the United States are:

  1. Google
  2. Yahoo
  3. Bing

Many marketers target their pay per click programs on all – or a combination of some – of these search engines and have found success. The question is, can you take your pay per click campaigns to more networks or search engines?

The “second tier” search engines can present marketers with an opportunity to expand their campaigns and are excellent sources of inexpensive traffic. This article from Search Engine Watch does a great job of further explaining the benefits of looking beyond the “traditional” search engines when putting together a pay per click campaign.

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Twitch is your source for creative happenings from all around the advertising industry. Brought to you by Stevens & Tate Marketing and Endora Digital Solutions. Find news, updates and insight on everything from print, interactive and web and social, to viral and search engine marketing. If it's happening, it's Twitch!

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