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Hospitality Advertising: Mobile Counts
In: Hotel advertising agency| Stevens & Tate| Stevens and Tate| hospitality advertising| hospitality and marketing| hospitality marketing services| hotel marketing
23 Apr 2012Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from [...]
Private Label Package Design Builds Loyalty for Retailers
In: Stevens & Tate| design and packaging| package design firm| packaging design| private label design advertising
9 Apr 2012Thanks to their increasing allure for shoppers, private-label brands—a.k.a. “house, “store,” and “own” brands—have become big business for retailers. The Private Label Manufacturers Association (PLMA [New York, NY]) says that over the past decade, annual sales of private-label products have risen by 40% in supermarkets and by 96% in drug chains, [...]
Milk Pep Launches New Marketing Strategy
In: Food retail advertising| Food retail marketing| retail marketing
2 Apr 2012The Milk Processor Education Program has launched two new multiyear marketing campaigns, one focusing on milk’s important role at breakfast, the other promoting chocolate milk as a post-workout beverage, along with a new website www.gotmilksales.org designed exclusively for retailers.
With data showing breakfast at home is an $8.9 billion growth opportunity, with 51 [...]
‘Popular Mechanics,’ HP offer case study
By Lucia Moses
Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to their hometown. Inside the issue was a 16-page insert that gave readers locations where [...]
Innovations in Retail
In: Food retail marketing| Food retail marketing agency| retail marketing
13 Dec 2011Recently Michael Sansolo wrote an interested editorial in regards to the evolution of food retail.
There’s an old axiom that generals always fight the last war just as economists always battle the previous recession. The problem in both cases is that the past is gone and the new challenges of the day require a completely new [...]
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- Tags: food retail
Retailer is Out to Show Shoppers It Stocks More Than Just $3.99 Bathroom Rugs and Blond Furniture
When Chief Marketing Officer Leontyne Green joined Ikea in 2006, it was experiencing explosive growth, adding multiple locations a year. Today, the U.S. is still a top-performing market for the Swedish company, but the brand is [...]
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- Why Can’t Politicians Brand Themselves?
- Hospitality Advertising: Mobile Counts
- B2B Advertising Uses Digital Channels to Boost Brands
- Private Label Package Design Builds Loyalty for Retailers
- Milk Pep Launches New Marketing Strategy
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- NICOLE WAGNER TO SPEAK AT SOCIAL MEDIA SUMMIT FEBRUARY 23RD IN ALSIP
- Branding for the SuperBowl
- Erik: I don't think it's so much of an outpouring of support for the old logo, but rather a great disdain [...]
- Erik: Working with the right vendors that can help develop high-profile, creative packaging solutions at a [...]
- Erik: I need a clarification. It appears that you're saying that visual design of a web page will indirect [...]
- Erik: These are all great suggestions. Like any successful marketing campaign, using Facebook requires a c [...]
- JassiMostru: Hi Very nice and intrestingss story. [...]
