Dan Gartlan

Dan Gartlan


A recently released research study by About.com and Latitude identifies three distinct mindsets in search and offers insight into how marketers can offer ads and align them with content that better appeals to each mindset. Three Mindsets of Search examines 59 variables in search behavior and also revealed that the meaning [...]

How The Apple iPad and New iCloud Can Connect More Seniors
Research continues to show the positive, life-enhancing effects that the Internet can have on senior adults. Beyond just staying in touch with family and friends, going online provides seniors with an interactive outlet to the world – and studies show that it can also provide [...]

Mark Twain famously quipped that news of his death was exaggerated when the press mistook his cousin’s serious illness for his own. Today, much the same could be said about traditional media. It seems that its death is foretold by any number of pundits with every new release of [...]

An astonishing report from Ad Age, shows that the marketing landscape has changed when it comes to the American Household. Once the target for most marketers, this study shows the decline of households of married couples with children will have many marketers re-evaluating their efforts. Below is an excerpt from the article on adage.com, be [...]

Make Sure Your Product’s Vessel Makes a Brand’s First (and Second) Impression
As marketers focus on using social media to create connected, highly personalized brand experiences, they may easily overlook another critical touchpoint: product packaging.
In today’s fragmented marketing environment, packaging is far more than a product’s vessel; it is the physical manifestation of a brand experience [...]

More and more research is showing that more and more video is being consumed online. Not only that, but people are watching videos in their entirety, not just watching 30-seconds in and surfing away to other things. This is very encouraging news for marketers looking for an excuse to finally work video into their marketing [...]

If you run an online business, drawing customers to your website is vital for your continued success.
While lots of effort tends to be spent on SEO and gaining new visitors, ensuring they return is another matter. Email newsletters are the perfect opportunity to inform your past visitors of [...]


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  • Erik: I don't think it's so much of an outpouring of support for the old logo, but rather a great disdain [...]
  • Erik: Working with the right vendors that can help develop high-profile, creative packaging solutions at a [...]
  • Erik: I need a clarification. It appears that you're saying that visual design of a web page will indirect [...]
  • Erik: These are all great suggestions. Like any successful marketing campaign, using Facebook requires a c [...]
  • JassiMostru: Hi Very nice and intrestingss story. [...]

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