Jeanne O'Neill
Branding and the Recession
In: Branding Advertising Agencies| Food retail advertising| Food retail advertising agency| Food retail marketing| Food retail marketing agency| Stevens & Tate| Stevens & Tate advertising| Stevens and Tate| Stevens and Tate Advertising| brand consultancy| food marketing companies| food marketing company| grocery advertising agency| grocery marketing agency| retail marketing
16 Jul 2010Deloitte recently released a new study (July 2010), titled “The 2010 American Pantry Study: The New Rules of the Shopping Game”, which reveals significant changes in the American shoppers’ attitudes and approaches to shopping for consumer products and packaged goods.
The survey reveals that consumers have developed new shopping skill sets based on value, not brand [...]
Looking Forward to the New Census
In: Advertising consultant| Stevens & Tate| Stevens & Tate advertising| Stevens and Tate| Stevens and Tate Advertising| advertising company| advertising consultants| advertising consulting| media agencies| media consultancy| media consulting| media planner| media strategy
8 Apr 2010The U.S. Census always triggers controversy from certain segments of the population. Whether the concerns relate to politics, privacy or compliance methods, the Bureau has to defend the depth of its questionnaire beyond the simply stated “enumeration every ten years” condition set forth in the U.S. Constitution.
To marketers however, the census data is welcomed each [...]
Spending of Tax Refunds Moves Forward
In: Hotel Advertising| Hotel advertising agency| Resort Advertising| Stevens & Tate| Stevens & Tate advertising| Stevens and Tate| Stevens and Tate Advertising| hospitality advertising| hospitality and marketing| hospitality marketing services| hotel advertising services| hotel marketing| hotel marketing agency| marketing for hospitality| marketing in hospitality| resort marketing services| retail marketing
5 Mar 2010The majority of taxpayers expect refunds this year. Although this is a smaller number than last year, the National Retail Federation’s recent survey purports that more recipients will spend their money on non-essential purchases they have delayed over the last two years, including electronics, furniture, cars and vacations, if not used to pay off debt [...]
Post-Recession Marketing – What’s Important to the Consumer
In: Branding Advertising Agencies| Stevens & Tate| Stevens & Tate advertising| Stevens and Tate| Stevens and Tate Advertising| brand consultancy| marketing communications| media agencies| media consultancy| media consulting| media planner| media strategy
5 Feb 2010With the markets on the rebound and stories of the W-Curve beginning to wane, it appears the U.S. economy may recover within the next year or so. While this turnaround is largely dependent on growth in consumer spending, marketers will need to redefine and communicate differently to the new consumer of the post-recession era.
These targets [...]
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- Why Can’t Politicians Brand Themselves?
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- Branding for the SuperBowl
- Erik: I don't think it's so much of an outpouring of support for the old logo, but rather a great disdain [...]
- Erik: Working with the right vendors that can help develop high-profile, creative packaging solutions at a [...]
- Erik: I need a clarification. It appears that you're saying that visual design of a web page will indirect [...]
- Erik: These are all great suggestions. Like any successful marketing campaign, using Facebook requires a c [...]
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