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Social Media Marketing News: 6 Tips for Launching a Product on Facebook

In: Branding Advertising Agencies| Social Media Marketing Agency| Stevens & Tate| Stevens and Tate| retail marketing| social media marketing companies| social networking consultant

28 Sep 2011

Businesses rely on Facebook to increase brand awareness, build community and strengthen customer service (for starters).
But how can companies effectively leverage Facebook to amplify new product launches?
1. Build a Targeted Audience
To ensure that time spent online is time well spent, businesses must focus on building and cultivating a targeted audience. Start by defining your audience [...]

Social Media Marketing: Facebook Just Shifted From Scale to Engagement

In: Chicago advertising agency| Chicago advertising company| Chicago advertising consultants| Social Media Marketing Agency| Stevens & Tate| Stevens and Tate| social media marketing companies| social networking consultant

21 Sep 2011

There are three things you need to be thinking about as a marketer on Facebook:
1. Building for connections
Gokul made a very elegant point. You don’t want to just build connections. It’s not about the number of fans you have. It’s about what you offer them and it’s clear that the company’s focus has shifted from [...]

Advertising Agency News: Why Businesses Must Adopt a Multi-Channel Messaging Strategy

In: Chicago Ad Agency| Chicago advertising agency| Social Media Marketing Agency| Stevens & Tate| Stevens and Tate| social media marketing companies| social networking consultant

7 Sep 2011

Social media and smartphones are disrupting the established patterns and practices for B2C interactions. To be successful, businesses have to engage with customers through their preferred channels, whether that be mobile, IM or social networks.
The link between technology and consumers is, however, a two-way street. Take, for example, Facebook notifications (the auto-generated email or text [...]

Grocery Advertising Agency News: How Kraft Will Market Its Grocery Business After the Split

In: Food retail advertising| Food retail advertising agency| Food retail marketing| Food retail marketing agency| grocery advertising agency| grocery marketing agency| retail marketing

7 Sep 2011

Kraft Foods CEO Irene Rosenfeld signaled today that the food giant will continue to aggressively market its North American grocery brands, even after the business is severed from its faster-growing global snacks unit in a split planned for the end of next year.
“If you believe that there is a new normal of slower consumption growth [...]

Ad Agency News: Back-to-School Retailers Use Blackboard Ideas in iPad Age

In: Advertising Agency in Chicago| Stevens & Tate| Stevens and Tate| retail marketing

24 Aug 2011

The forecasts for back-to-school sales are important, both as major contributors to many retailers’ yearly numbers but also as an indicator of whether holiday sales will be good or bad. Most experts put this year’s school sales at even to a few percentage points above last year — and that was before the government almost [...]

Mobile Marketing: Online Coupons Boast High Redemption Rate

In: Social Media Marketing Agency| Stevens & Tate| Stevens & Tate advertising| Stevens and Tate| Stevens and Tate Advertising| retail marketing

17 Aug 2011

The recession has encouraged a host of deal-seeking behavior among consumers, including searching out online and mobile coupons as well as taking advantage of daily deal offers, which have risen in popularity dramatically. And thanks to television shows like “Extreme Couponing” where shoppers save hundreds of dollars during strategically planned supermarket visits, old-fashioned coupon-clipping is [...]

The 10 Most Commonly Confused Words: Email Glossary

In: Stevens & Tate| Stevens & Tate advertising| Stevens and Tate| Stevens and Tate Advertising| marketing and advertising agency| marketing communications

3 Aug 2011

The email world can be tricky sometimes. There are a lot of terms that might sound similar (bounced and blocked), but aren’t. And many ESPs use different terms for what may or may not be the same measurement (accepted and delivered). It can be very confusing to evaluate your email campaigns when you feel as [...]


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