Mark Beebe

Mark Beebe


Well it’s that time of year again where the majority of agencies, design firms and anyone selling marketing gather around the television to watch commercials. It’s Superbowl time again. And to get you ready for the commercials, a national network ran a special on the best commercials for the Superbowl a few days ago and [...]

Have you ever wondered who was the builder of your home? And I also am betting that you know more about your car than the biggest purchase of your life. Why is that? Branding the American Dream isn’t any less important as your disposal car. You probably have researched your flat panel television maker more [...]

“Reinvent Everything” is the tagline for the Brand Packaging Conference I am at currently. With those powerful words, I want to reinvent my blog.
Not sure the strategy of reinventing my blog. Should it be pictures only? Should it have contents of only what’s happening now at the show? Should it even be more off-center? Should [...]

We are 14.3 trillion in debt as a country, you would have to spend $1 million a minute for 27 years, 2-1/2 months to pay it off on 10/01/2038. This economy seems to be affecting big business as this year keeps dragging on. With the recent news of Borders closing, it made me watch the [...]

So I have a cut on my finger from yard work and I go to the local drugstore to get my adhesive bandage. Funny, but as I typed that, it doesn’t sound right. We call tissues- Kleenex®, just as we call mayonnaise- Miracle Whip® and even paper towels are Scot Towels®. It is only fitting [...]

Watching the Nickelodeon Kid’s Choice Awards 2011 was a breath of fresh air.
First off, Jack Black was the perfect host, but this show had one thought in mind and that was the celebration of being a kid. The set designs, the craziness, the unexpected, the perfect commercial placement, and the amount of Celebs for this [...]

The Chicago Auto Show is a show where all car brands fit under one roof and show off their competitive advantages. This year had a different feel about it. The body styles really didn’t change since most companies are coming out of bankruptcy. What changed  was how you were experiencing their brands, how engaged they [...]


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