Mark Beebe

Mark Beebe


The Chicago Auto Show is a show where all car brands fit under one roof and show off their competitive advantages. This year had a different feel about it. The body styles really didn’t change since most companies are coming out of bankruptcy. What changed  was how you were experiencing their brands, how engaged they [...]

I have a secret to share.
It’s a new line of fruit spreads that is not very popular yet, but I can tell you why they are going to be in your pantry soon. They use the mantra that Snapple used more than a decade back. Snapple was the group that stated “all natural” and a [...]

It has been since 1995 that Victoria’s Secret figured out a big advertising secret.
First, let’s look at the Victoria’s Secret corporation because this is big business.  Victoria’s Secret is an American retailer of women’s wear, lingerie and beauty products. Sales have surpassed $5 billion dollars. It is now known for its annual fashion show, catalogs [...]

As I have stated before, every client has individual needs, metrics, goals and struggles. The more I hear that clients want a social avenue added to their marketing budget, I think…what is the purpose and goal of that initiative? I think social media has such wonderful advantages and viral marketing is priceless. But again, what [...]

Each new assignment is like a big, complex puzzle that needs to be solved in its own way. I love when we get challenged in such a way that this idea or medium has never been attempted before.
As I attended the IFRA conference in Champaign/Urbana this past month some of the conversation evolved around why [...]

Americans have reconsidered nearly everything. What they watch, how they watch, what they eat, how much they spend, where they travel, how they travel, how they live, the size house to buy or rent, their investments, and even what is NOW important.
To help share this point let me give you some facts on the subject [...]

When TiVo was launched in 1999, I was one of those techies that purchased one. To be holding a digital video recorder in my arms seemed like a dream come true. I would no longer need to tape the shows I wanted to watch and could order my season pass and everything seemed to be [...]


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  • Erik: I don't think it's so much of an outpouring of support for the old logo, but rather a great disdain [...]
  • Erik: Working with the right vendors that can help develop high-profile, creative packaging solutions at a [...]
  • Erik: I need a clarification. It appears that you're saying that visual design of a web page will indirect [...]
  • Erik: These are all great suggestions. Like any successful marketing campaign, using Facebook requires a c [...]
  • JassiMostru: Hi Very nice and intrestingss story. [...]

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