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Retail Marketing

Branding. Once again it is becoming top priority for marketers, as companies are realizing how important name recognition and reputation are to their customers. This includes finding new ways to evolve their marketing messages to match their brands’ position in the marketplace today.

A great branding campaign can take many shapes and forms. It doesn’t just have to stem on stating company facts or reinforcing a brand promise… it may actually be your customers that hold the key to your success.
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Debbie Szwast

I’m a sucker for anything pink. I bought my first iMac because Apple offered it in fuchsia. I got a brand-new KitchenAid in pink, even though my old one still worked. I even bought a car in red raspberry, which is as close to pink as cars come.

So imagine my delight when I walked the floor of the International Home and Housewares Show (IHHS) last week at McCormick Place in Chicago. Down every aisle pastel pinks, blues and purples captivated me while bright red, green and yellow items captured my attention. Everything from kitchen utensils to luggage…small appliances to pet supplies colorfully screamed “notice me.”
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Stevens & Tate

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Update: The STYLEMAX trade show over the weekend was a huge success. STYLEMAX is the leading trade show for women’s fashion, accessories, gifts and home goods. Stevens & Tate President Dan Gartlan spoke about his Attraction Marketing program, in his session called  Proven Strategies to Draw in Prospects to your Brand and Help Drive Sales

Designed to help organizations improve business performance by strengthening their marketing programs, the presentation promised to provide key insight for retailers and brands on specific and proven ways they can increase efficiencies and attract new prospects. Relevant examples demonstrated how to effectively incorporate the initiatives into their own organizations right away to experience significant results.

Now in its 15th year, STYLEMAX—and the new Gift at STYLEMAX—draws thousands and features more than 4,000 resources in over 100,000 square feet of space at the Merchandise Mart downtown Chicago.

 


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Dan Gartlan to present a featured seminar on his innovative Attraction Marketing program.

 

WHO: Top retailers and brands in gifts/home goods, women’s fashion and accessories, activewear, and childrenswear

WHERE: Chicago Merchandise Mart; 7th Floor Market Suites, 222 Merchandise Mart Plaza; Chicago, IL 60654

WHEN: Saturday, January 31, 2015, at 11am

DETAILS: “Attraction Marketing Gets Results: Proven Strategies to Draw Prospects to your Brand and Help Drive Sales”

The first big speaking event for Stevens & Tate is happening this month—right here in Chicago. STYLEMAX, the leading trade show for women’s fashion, accessories, gifts and home goods, has asked President Dan Gartlan to present a featured seminar on his innovative Attraction Marketing program. Gartlan is pleased to be sharing his expertise at this prominent industry event.

Now in its 15th year, STYLEMAX—and the new Gift at STYLEMAX—draws thousands and features more than 4,000 resources in over 100,000 square feet of space at the Merchandise Mart downtown Chicago. The first 2015 event is being held from January 31st through February 2nd at the Market Suites on the 7th Floor.

On the first day of the event, Gartlan will educate top retailers and brands on the key strategies and tactics of the Attraction Marketing program, in his session titled: Proven Strategies to Draw in Prospects to your Brand and Help Drive Sales.

Designed to help organizations improve business performance by strengthening their marketing programs, the presentation promises to provide key insight for retailers and brands on specific and proven ways they can increase efficiencies and attract new prospects. Relevant examples will demonstrate how to effectively incorporate the initiatives into their own organizations right away to experience significant results.

For more information about STYLEMAX and the upcoming show being held at the Merchandise Mart, please visit http://www.stylemaxonline.com. To learn more about Gartlan’s expertise in Attraction Marketing, click here.

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Stevens & Tate

imgres-1WHO: Retail Design Professionals

WHERE: Mandalay Bay Convention Center, Las Vegas, Nevada

WHEN: March 25, 2015, from 3-4pm

DETAILS: “Attraction Marketing Gets Results: Proven Strategies to Draw in Prospects to your Brand and Help Drive Sales”

Dan Gartlan, president of Stevens & Tate Marketing and champion of the innovative Attraction Marketing concept, is pleased to be sharing his expertise at the world’s largest annual event for retail design and shopper marketing.

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Stevens & Tate

According to “Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends,” a recently released report from market research firm Packaged Facts, the modern American mom is at the center of the new home-based food culture and at the front lines of the movement toward healthy eating.

What does this mean to the company marketing to these moms? It means you may need to update your packaging and cater to their needs. While your product may be for children or men, moms are the ones who contribute to spending nearly $200 billion on food

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In a report from Packaged Facts, 13.3 million moms (41 percent) consider their kitchen to be the most important room in their home, while 19.7 million (61 percent) say they enjoy

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Stevens & Tate

The Produce Marketing Association recently met in Anaheim, CA to discuss ways to market product to kids. Previously they were focusing on marketing to moms.

“Produce is all about helping people eat more healthfully, but also have more fun when they’re eating,” said Bryan Silbermann, president and CEO of the Produce Marketing Association.

Different product companies are teaming up with brands, such as Disney, to create catchy packages to attract kids. For example, salad company Ready Pac Produce partnered with Disney to put some of their well-known characters on the packaging.

“We’ve got the ‘Shake It Up’ brand on our Caesar salad. We have Mater from ‘Cars’ on our mini-meals; and Mickey, of course,” said Ready Pac Director of Marketing Tristan Simpson. “Kids love mixing and tossing the salad themselves, and then we have four mini-meals. There’s also a fun surprise in each product for the kids.”

Targeting your audience with the right marketing message will lead to more customers and sales.

Read more at ABC News

As a leading food retail advertising agency, Stevens & Tate has over twenty years experience in all areas of food retail marketing, branding and package design. Clients have ranged from top national grocers and food manufacturers such as Aldi Food Market and Handi-Foil, to local non-profits including the Northern Illinois Food Bank. Check out our case studies to learn more about how this food retail marketing agency can help products fly off the shelves and take your brand to new heights.

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Stevens & Tate

The Milk Processor Education Program has launched two new multiyear marketing campaigns, one focusing on milk’s important role at breakfast, the other promoting chocolate milk as a post-workout beverage, along with a new  website www.gotmilksales.org designed exclusively for retailers.

With data showing breakfast at home is an $8.9 billion growth opportunity, with 51 percent of daily milk consumption occurring during the morning hours, the multifaceted Breakfast at Home campaign provides retailers with a long-term strategy to own this meal-at-home occasion and build customer loyalty.

MilkPEP will support this effort with the “The Breakfast Project,” a national umbrella campaign that encourages consumers to enjoy a breakfast-at-home routine that includes milk. “The Breakfast Project is the cornerstone of the occasion-based strategy to drive volume and value. It is an ongoing campaign to keep the milk and breakfast conversation flowing all year long,” said Julie Buric, MilkPEP VP of marketing. “Retailers can leverage this multiyear campaign by using it as the centerpiece of their Breakfast at Home promotional activities.”

Vivien Godfrey, MilkPEP’s CEO, shed further light on the integrated campaign during an event held earlier this week New York City. “Retailers have really done well [recapturing sales] with the dinner day-part. But again, we want to help retailers own the breakfast period. We can provide them with ideas about how they can do milk promotions and we will also offer coupons to support the effort.

“Milk is a catalyst for a shopping trip,” continued Godfrey, adding that the average basket size doubles from $27 to $59 per customer when milk is purchased.”

Read More at the Progressive Grocer

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