The Produce Marketing Association recently met in Anaheim, CA to discuss ways to market product to kids. Previously they were focusing on marketing to moms.
“Produce is all about helping people eat more healthfully, but also have more fun when they’re eating,” said Bryan Silbermann, president and CEO of the Produce Marketing Association.
Different product companies are teaming up with brands, such as Disney, to create catchy packages to attract kids. For example, salad company Ready Pac Produce partnered with Disney to put some of their well-known characters on the packaging.
“We’ve got the ‘Shake It Up’ brand on our Caesar salad. We have Mater from ‘Cars’ on our mini-meals; and Mickey, of course,” said Ready Pac Director of Marketing Tristan Simpson. “Kids love mixing and tossing the salad themselves, and then we have four mini-meals. There’s also a fun surprise in each product for the kids.”
Targeting your audience with the right marketing message will lead to more customers and sales.
Read more at ABC News
As a leading food retail advertising agency, Stevens & Tate has over twenty years experience in all areas of food retail marketing, branding and package design. Clients have ranged from top national grocers and food manufacturers such as Aldi Food Market and Handi-Foil, to local non-profits including the Northern Illinois Food Bank. Check out our case studies to learn more about how this food retail marketing agency can help products fly off the shelves and take your brand to new heights.Visit Author's Google+ Page
The Milk Processor Education Program has launched two new multiyear marketing campaigns, one focusing on milk’s important role at breakfast, the other promoting chocolate milk as a post-workout beverage, along with a new website www.gotmilksales.org designed exclusively for retailers.
With data showing breakfast at home is an $8.9 billion growth opportunity, with 51 percent of daily milk consumption occurring during the morning hours, the multifaceted Breakfast at Home campaign provides retailers with a long-term strategy to own this meal-at-home occasion and build customer loyalty.
MilkPEP will support this effort with the “The Breakfast Project,” a national umbrella campaign that encourages consumers to enjoy a breakfast-at-home routine that includes milk. “The Breakfast Project is the cornerstone of the occasion-based strategy to drive volume and value. It is an ongoing campaign to keep the milk and breakfast conversation flowing all year long,” said Julie Buric, MilkPEP VP of marketing. “Retailers can leverage this multiyear campaign by using it as the centerpiece of their Breakfast at Home promotional activities.”
Vivien Godfrey, MilkPEP’s CEO, shed further light on the integrated campaign during an event held earlier this week New York City. “Retailers have really done well [recapturing sales] with the dinner day-part. But again, we want to help retailers own the breakfast period. We can provide them with ideas about how they can do milk promotions and we will also offer coupons to support the effort.
“Milk is a catalyst for a shopping trip,” continued Godfrey, adding that the average basket size doubles from $27 to $59 per customer when milk is purchased.”
Read More at the Progressive GrocerVisit Author's Google+ Page
“Popular Mechanics,” HP offer case study
By Lucia Moses
Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to their hometown. Inside the issue was a 16-page insert that gave readers locations where they could buy HP products near their homes.Visit Author's Google+ Page
Recently Michael Sansolo wrote an interested editorial in regards to the evolution of food retail.
There’s an old axiom that generals always fight the last war just as economists always battle the previous recession. The problem in both cases is that the past is gone and the new challenges of the day require a completely new approach, usually one that flies in the face of past experiences.
So, beyond hoping that some economist has finally figured out a new approach to the current economic situation, let’s consider one of the lead stories from Monday’s edition of MNB: Walmart’s developing strategy for the end of the big box era. And let’s recognize that the folks in Bentonville are doing exactly what they must by walking past the very formula that fueled one of the greatest growth stories in the history of business. Read the rest of this entry »Visit Author's Google+ Page
When Chief Marketing Officer Leontyne Green joined Ikea in 2006, it was experiencing explosive growth, adding multiple locations a year. Today, the U.S. is still a top-performing market for the Swedish company, but the brand is in transition.
Ikea debuted in the U.S. in 1985 and two decades later was rapidly unveiling massive stores that averaged 320,000 square feet. Fourteen locations, accounting for more than one-third of the total store base, have opened in the past six years alone. Not surprisingly, as Ikea expanded and introduced itself to new audiences, the retailer was constantly changing gears — and agencies. Since 2000, five different shops have fielded creative duties.Visit Author's Google+ Page
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