Media Placement Agency

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Big List of Social Media Sites

13 Feb 2012

At this point, even the most inexperienced Web marketer is aware of the vital role that social media plays in promoting a brand on the Internet. Of course, almost everyone has a presence on at least one of the major social destinations, mainly Facebook and Twitter, but what many people seem to overlook are the seemingly endless amounts of smaller, alternative social networks at their disposal.

In addition to the “Big 5″ social networks (Facebook, Twitter, LinkedIn, Google+ and Tumblr), there are a wide variety of different places that users can go to be social on the ‘Net. Some of these sites are aimed at specific lifestyle markets, some provide specialized services like user reviews or checking in, and some are simply older or smaller takes on the social network platform that we all know and love.

There are obviously many ways for marketers to approach social media. It would certainly behoove everyone to make their presence felt on Facebook and Twitter, because the number of users and levels of engagment on those two sites are so astronomically high compared to their competitors, but beyond that, the sky is really the limit for companies trying to optimized their Web profiles.

Author: Michael Garrity

The End of Link Building as We’ve Known and Loved it

30 Jan 2012

The process has already started, and as a publisher you need to make sure you are adapting your marketing strategy to line up, or get left behind.

Google made the link building algorithm popular in the late 1990s and early 2000s. It was a revolution in its time because it provided search engines with a method for identifying the most important web pages for a given topic. However, as has been well documented, spammers have assaulted the algorithm with a wide variety of methods for buying links or creating them in other ways that don’t work for the algorithms.

Even if you generate all your links in a pure white hat way, through reaching out to site owners and requesting them without compensation, or are doing high quality guest posts, you aren’t necessarily generating the best possible signal for search engines. Certainly this type of link building done properly would not be a violation of the Webmaster Guidelines, but from the perspective of the search engines it also doesn’t represent a groundswell of opinion raving about your product. It still means something, but it is brute force driven through your efforts, rather than resulting from the enthusiasm of your audience.

I don’t believe that search engines will penalize people who link build this way, but I think they will value the link profile that is manually built less than one that obtains unsolicited endorsements from the web.

Author: Eric Enge

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Advertising News: Can Personalized Ads Save Magazines?

Posted By: Stevens & Tate Category: media strategy| retail marketing

20 Dec 2011

‘Popular Mechanics,’ HP offer case study

By Lucia Moses

Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to their hometown. Inside the issue was a 16-page insert that gave readers locations where they could buy HP products near their homes.

Read the rest of this entry »

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Tags: Retail Advertising, retail marketing

Media News: Zenith Sees Ad Growth of 3.5% in 2012, 2013

10 Oct 2011

Big gains for cable on tap despite Wall Street concerns

Despite the stock market’s double digit drop in the last quarter, media agency ZenithOptimedia remains fairly optimistic about U.S. advertising spending and sees particularly big gains for cable television.

ZenithOptimedia is projecting a 2.2% increase in advertising for 2011, up from the agency’s 2.1% forecast in July. ZenithOptimedia is also forecasting 3.5% increases in both 2012 and 2013.

For TV, the media agency sees cable growing 12% this year, while the broadcast networks decline 2% and syndication slips 4%.

ZenithOptimedia says its projections take into account current economic conditions and its knowledge of its clients’ plans for the upcoming season. Read the rest of this entry »

Yet more than half click on or are influenced by online ads.

Internet users are no strangers to online advertising. From static search ads to dynamic homepage takeovers and games, consumers encounter ads daily. Though exposure doesn’t always result in user action, findings from CrowdScience showed more than half of internet users worldwide clicked on some form of online advertising in the past six months.

Click activity appeared to increase with age: 76% of internet users ages 55 and over had clicked on an ad, compared to 58% of online consumers ages 15 to 24. But lack of click activity does not equate to lack of influence. In fact, more than three-quarters of users ages 25 to 54 had taken actions such as performing a search or visiting a company website after viewing an ad. Read the rest of this entry »

Advertising Agency News: Why Businesses Must Adopt a Multi-Channel Messaging Strategy

7 Sep 2011

Social media and smartphones are disrupting the established patterns and practices for B2C interactions. To be successful, businesses have to engage with customers through their preferred channels, whether that be mobile, IM or social networks.

The link between technology and consumers is, however, a two-way street. Take, for example, Facebook notifications (the auto-generated email or text alerts you get when someone posts you on your wall or comments on a photo). These alerts constitute B2C dialogue, though they operate under the guise of a C2C interaction.

The initial attraction of social networks like Facebook and other pioneers in the space was bringing groups of people of shared interest together on the web. Adding a messaging capability to the basic web presence extends the social experience beyond the website. Without notifications, you’d have to go online to Facebook to hangout with your friends. With notifications, your friends — and the Facebook brand — come and check in with you throughout the day via your inbox. Read the rest of this entry »

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