Senior Living Advertising

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Social Media for Senior Living

12 Mar 2012

Every senior living community offers a unique blend of people, environment, activity, culture, and energy. Senior living advertising does not have to remain in traditional media. Marketing for seniors can be done on the internet, and its a great way to allow your community personality to shine. Whether you’re an active adult retirement community, an assisted living residence, a CCRC, or a skilled nursing facility, social media tools (like Facebook, Twitter, and blogs) and community platforms (like Groupsite.com and Ning) can help you put your physical community’s style and personality on display to the world.

But, they can also help you do a whole lot more. Here are just some of the many things these social media tools can help your organization do:

1. Set yourself apart from the competition. Most senior living companies are not yet using social media, but the ones who are will have a leg up as social media goes mainstream.

2. Expand your online reach and drive traffic to your website. Google now uses a social media index in its search algorithm. A senior living company with little or no social media presence is increasingly irrelevant to Google.

3. Engage prospects, nurture leads, and drive sales. Social media tools allow you to have a 2-way conversation with the people you are trying to attract – seniors and their adult children.

4. Publish company news as it happens and create buzz for community news, activities and events. Now anyone in your organization can post information to your website in real-time, keeping content relevant, fresh, and sharable.

5. Post information about jobs and recruit top talent. Job seekers are increasingly using social media as a way to find jobs and connect with companies in the senior living and long-term care industries.

6. Gain new business insights and stay on top of best practices. Everyday, senior living professionals from around the country share their thoughts and experiences via Twitter, Facebook, and other online communities.

7. Build better relationships. Build your professional network, develop relationships with potential partners, connect with new referral sources, and enhance existing relationships.

8. Provide a platform for word-of-mouth. Allow your best residents/families to share their love for you with the world. Give them a place to post information, perspectives, stories, and tips.

9. Provide support. Help residents and family members get the answers and support they need in a faster, more efficient way.

10. Share best practices. Share knowledge and insights across your organization in real time and keep that knowledge stored forever in a searchable database. Provide a place to capture and exchange knowledge and information – positioning your company as an experienced expert and trusted resource.

Don’t Be Afraid Of Planning Season

28 Oct 2011

This time of year can terrify even the most seasoned builder and senior housing marketers…it’s the heart of the dreaded planning season! Don’t fear; there are ways to make the experience less frightful and more insightful. Here are some things to consider as you approach 2012.

Is your spending mix designed to optimize results for how media is consumed today or are you relying too much on what has worked in the past? There’s a new media mix—and it is far different than ever before, with more media channels, more devices, and even more opportunities to connect with home shoppers. How do you find the most effective balance within a budget that makes sense now?

Take social marketing, for example, which has completely redefined the digital media space. Many builders are still struggling to understand how to monetize social media. The key is to treat it like any other corporate initiative—establish a business and messaging strategy that elevates your brand and execute on it. Read the rest of this entry »

iCloud, iPad, and Seniors

27 Sep 2011

How The Apple iPad and New iCloud Can Connect More Seniors

Research continues to show the positive, life-enhancing effects that the Internet can have on senior adults. Beyond just staying in touch with family and friends, going online provides seniors with an interactive outlet to the world – and studies show that it can also provide a myriad of health benefits. For example, increasing personal communications can decrease feelings of depression and isolation, as well as stimulate the brain and enhance cognitive abilities.
Today, seniors access the Internet via their computer for a variety of things, from researching information and keeping up with modern culture and society, to socializing, watching videos and sharing pictures. Being active online can ultimately enrich their lives by connecting them to their families and the world around them.
But what about those seniors who were left behind – the ones who never learned computer skills or how to use the Internet through work or social means? Until recently, starting from scratch and learning these skills would be difficult. But all of that is beginning to change, with the introduction of the iPad and other easy-to-use tablet devices available today. Read the rest of this entry »

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Tags: Applie iPad, Broadband technology, iCloud, iPad, Senior citizens, senior living, senior living marketing, senior marketing, seniors online

Using Website Design and SEO to Attract More Prospective Residents

21 Sep 2011

75% of Americans use search engines on a regular basis when online. And the senior market is no exception. As housing rebounds and more older boomers look to sell their homes and move into active senior communities and assisted living facilities, reliance on the Internet is greater than ever before. This means that the development of a strong website with relevant content that is search engine friendly is also becoming increasingly more important in the senior living industry.

As seniors and their adult children become savvier in Internet usage, it is more and more critical for the senior living market to address its target audiences online. A strong website that is easily found by the search engines (such as Yahoo and Google) is key to generating interest. For some, it is the first step to determining which community, or communities, to visit.

Once your website is found it is essential that it be easy to navigate, provide useful and relevant information to help educate your visitors and build trust in your brand, and contain engaging content to draw them in.

Forward-thinking operators and owners of senior living communities are learning to harness the power of the Internet, and moving a more significant portion of their budget to the online space. To help give you a clearer idea of the things that you should be considering and implementing for your own website or Internet Marketing program, this article will showcase two specific examples of senior living providers that have focused strongly on Internet Marketing. Read the rest of this entry »

Senior Living Marketing News: Transparency is Key in Assisted Living, Jarvis Says

27 Jul 2011

At this year’s ALFA Conference & Expo, Jeff Jarvis, author of What Would Google Do? brought up an interesting point of view regarding transparency in the assisted living industry. Specifically, Jarvis suggests publishing fee structures on the company website, providing answers to common questions, eligibility criteria and services offered. Industry leaders are now weighing in on this discussion on the ALFA Forum, with differing opinions.

Read the rest of this entry »

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Tags: senior living advertising

The development of a strong website with relevant content that is search-engine friendly is becoming increasingly important in the senior living industry. As housing rebounds and more older boomers look to sell their homes and move into active senior communities and assisted living facilities, reliance on the Internet is greater than ever before.

With seniors and their adult children becoming savvier in Internet usage, it is becoming critical for the senior living market to address its target audiences online. A strong website that is easily found by the search engines (such as Yahoo and Google) is key to generating interest. For some, it is the first step to determine which community to visit.

Forward-thinking operators and owners of senior living communities are learning to harness the power of the Internet.
Read the rest of this entry »

New Study Shows America’s Biggest Spenders Are Grandparents

7 Mar 2011

In an article by eMarketer earlier this week, they discuss a new study that found that grandparents are some of the biggest spenders in this current economy. There is some interesting data in their article and is definitely worth the read. They go on to say that although this partly to due with the poor economy, it is exposing them to more digital media and a savvy audience is good for marketers. Here is a except from the article:

Grandparents are a large and influential consumer segment

Grandparents are a powerful force in the US economy. According to Nielsen, grandparent households spend 4.4% more each year than all other households. And, it’s no secret they love to spend on their grandkids. Almost 40% of grandparents in the Nielsen data said they provided support such as clothing or food for their grandchildren. During the next few years, grandparents are set to become an even more powerful consumer segment. Nielsen reports the population of 69.6 million grandparents currently in the US will rise 11% by 2015.

One effect of the recession has been a rise in the number of grandparents living with younger family members. According to a March 2010 Pew Research Center study, the number of Americans living in multigenerational households rose to 49 million in 2008, representing 16.1% of the population. Those are households with at least two adult generations or grandparents and another generation. This trend had been in motion ever since the proportion of multigenerational households hit a low of 12% in 1980, though economic conditions have certainly contributed to recent rises.

Read the full article here on eMarketer then be sure to come back and share your thoughts with us.

Older Entries

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