It’s not enough anymore to simply want your consumers to open your emails and click through to your products – you actually NEED them to in order to not be considered spam and be moved to the Junk Mailbox folder.

Email traffic is looking to grow from 247 billion email messages per day in 2009 to an expected 507 billion email messages per day in 2013. Today 81% of all email traffic is spam.  In order to help users sift through the amount of email they get, email providers are making it more difficult to get past the spam filter.

Yahoo is now looking at open rates and clicks to determine what is spam. Poor permission or branding on emails may result to being considered spam. Also the content and frequency in which you deliver emails, if your customers do not open them, could be considered spam.

We all want our customers to open and read our emails. This now gives us yet another incentive as to why.

Related Posts:

• E-Mail Marketing As A Tool
• E-Mail Marketing: Why You Should Always Use A Double Opt-in
• The CAN-SPAM Act
• 5 Opt-In Methods
• How To Write an Autoresponder Message That Gets Results

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